A dark blue background features event details for "Branding for Baseball" in the foreground, including pricing, date, and time, alongside the Asheville Tourists logo in the lower right.

AIGA Asheville

General Admission

Join AIGA Asheville for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine. Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club&#39;s 2011 rebrand, its fan-favorite identities &mdash; Beer City and the Snot Otters &mdash; and how design now connects everything from historic preservation and public art to wayfinding and the fan journey. After a brief presentation and Q&amp;A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville&#39;s most recognizable, family-friendly attractions. AIGA Discount Code: AIGAAVL Schedule<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">6:00 PM &mdash; Gates open // networking</li><li fr-original-style="" style="box-sizing: inherit;">6:30 PM &mdash; Presentation with Brian DeWine</li><li fr-original-style="" style="box-sizing: inherit;">7:00 PM &mdash; Q&amp;A</li><li fr-original-style="" style="box-sizing: inherit;">7:20 PM &mdash; Ballpark tour</li><li fr-original-style="" style="box-sizing: inherit;">8:00 PM &mdash; Wrap</li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer or member, or talk to your friends about our cause! Communications Teammarketing@asheville.aiga.org

Join AIGA Asheville for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine. Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club's 2011 rebrand, its fan-favorite identities — Beer City and the Snot Otters — and how design now connects everything from historic preservation and public art to wayfinding and the fan journey. After a brief presentation and Q&amp;A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville's most recognizable, family-friendly attractions. AIGA Discount Code: AIGAAVL Schedule<ul><li>6:00 PM — Gates open // networking</li><li>6:30 PM — Presentation with Brian DeWine</li><li>7:00 PM — Q&amp;A</li><li>7:20 PM — Ballpark tour</li><li>8:00 PM — Wrap</li></ul>

AIGA Asheville

Branding For Baseball with the Asheville Tourists

30 Buchanan Pl

General Admission

$20