White and teal text advertising a "Branding for Baseball" event with Brian DeWine is set against a dark blue background featuring the Asheville Tourists logo.

AIGA Asheville

General Admission

Join AIGA Asheville &amp; PRSA for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine. Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club&#39;s 2011 rebrand, its fan-favorite identities &mdash; Beer City and the Snot Otters &mdash; and how design now connects everything from historic preservation and public art to wayfinding and the fan journey. After a brief presentation and Q&amp;A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville&#39;s most recognizable, family-friendly attractions. AIGA &amp; PRSA Discount Code: AIGAAVL Schedule<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">6:00 PM &mdash; Gates open // networking</li><li fr-original-style="" style="box-sizing: inherit;">6:30 PM &mdash; Presentation with Brian DeWine</li><li fr-original-style="" style="box-sizing: inherit;">7:00 PM &mdash; Q&amp;A</li><li fr-original-style="" style="box-sizing: inherit;">7:20 PM &mdash; Ballpark tour</li><li fr-original-style="" style="box-sizing: inherit;">8:00 PM &mdash; Wrap</li></ul>

Join AIGA Asheville &amp; PRSA for an inside look at the transformation of both the legendary Tourists baseball brand and HomeTrust Park with Team President Brian DeWine. Explore how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. This session touches on the club's 2011 rebrand, its fan-favorite identities — Beer City and the Snot Otters — and how design now connects everything from historic preservation and public art to wayfinding and the fan journey. After a brief presentation and Q&amp;A in the brand-new Tourists Home Clubhouse, attendees will get an exclusive tour of the renovated ballpark, seeing firsthand how branding and storytelling shape one of Asheville's most recognizable, family-friendly attractions. AIGA &amp; PRSA Discount Code: AIGAAVL Schedule<ul><li>6:00 PM — Gates open // networking</li><li>6:30 PM — Presentation with Brian DeWine</li><li>7:00 PM — Q&amp;A</li><li>7:20 PM — Ballpark tour</li><li>8:00 PM — Wrap</li></ul>

AIGA Asheville

Branding For Baseball with the Asheville Tourists

30 Buchanan Pl

General Admission

$20

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