RSM Cares

### Context Profile for RSM Cares

#### 1. Organization Mission & Cause
RSM Cares is dedicated to making a positive impact in the communities where RSM employees live and work. Their mission is to support children and families in need through various initiatives that focus on education, health, and wellness. They aim to foster a culture of giving and community engagement among their employees and partners, ultimately striving to create lasting change in the lives of those they serve.

#### 2. Type of Activities
RSM Cares engages in a variety of activities, including:
- **Fundraising Campaigns:** Initiatives that raise funds for community support.
- **Community Programs:** Events such as workshops, like the "Pil Ho Lee Painting Workshop," which combines art with community engagement.
- **Volunteer Opportunities:** Encouraging RSM employees to participate in volunteer activities that benefit local communities.
- **Seasonal Events:** Special events like "Breakfast with Santa," which aim to bring joy and support to families during the holiday season.

#### 3. Tone of Voice
The tone of voice used by RSM Cares is:
- **Friendly and Approachable:** Communications often include personal touches, such as addressing recipients by their first names.
- **Inspiring:** The language used promotes a sense of community and encourages participation.
- **Professional yet Warm:** While maintaining professionalism, the tone remains inviting and supportive, reflecting the organization's commitment to its cause.

#### 4. Emoji Usage
RSM Cares does not prominently feature emojis in their communications. The content is primarily text-based, focusing on clear and professional messaging without the use of emojis.

#### 5. Key Facts
- **Founding Information:** RSM Cares is an initiative of RSM, a leading provider of audit, tax, and consulting services.
- **Scale:** The organization has a total of 9 forms and has conducted 13 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** Specific metrics regarding the impact of their programs are not detailed on the website; however, the emphasis on community support suggests a focus on measurable outcomes related to the well-being of children and families.
- **Volunteer Information:** RSM Cares encourages RSM employees to volunteer, fostering a culture of giving back within the organization.

#### 6. Writing Guidelines
- **Personalization:** Use first names in communications to create a personal connection.
- **Clarity and Brevity:** Keep messages clear and to the point, avoiding overly complex language.
- **Encouraging Participation:** Use language that inspires action and invites the audience to get involved.
- **Consistent Branding:** Maintain a professional tone that aligns with RSM’s overall brand while being warm and inviting.

This context profile provides a comprehensive overview of RSM Cares, enabling AI assistants to create tailored and effective content that resonates with the organization’s mission and audience.

Children

Adult

LXCL:Pre-paid photo package for $25. $35 at the event

Pre-paid Photo Package

Welcome to Breakfast with Santa! We are excited to celebrate the holiday season with you! This is for our first seating from 8am - 9:30am.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name&nbsp; Thank you for supporting RSM Cares and attending our 12th annual Breakfast with Santa event! 📭 &nbsp; at 22232 El Paseo, Rancho Santa Margarita, CA 92688, USA ⌚️ &nbsp; On Saturday, December 6, 2025 At 08:00 a.m. Please email us if you have any questions at the event. For more about our organization or to view volunteer opportunities, please visit our website at <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://rsmcares.org/" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;">https://rsmcares.org/</a> If you purchased a pre-paid photo package, you will receive a QR code via email after the event.&nbsp; Kind regards, RSM CaresRSMCares@belltowerfoundation.org

Welcome to Breakfast with Santa! We are excited to celebrate the holiday season with you! This is for our first seating from 8am - 9:30am.

RSM Cares

Breakfast with Santa 12th Annual Event! Session 1 (8am - 9:30am)

22232 El Paseo

Children

$10

Adult

$16

Pre-paid Photo Package

$25

Add a donation for RSM Cares