Gamma-Upsilon Alumni Association

### Context Profile for Gamma-Upsilon Alumni Association

1. **Organization Mission & Cause**:
   - The Gamma-Upsilon Alumni Association (GUAA) aims to foster a strong community among alumni of the Gamma-Upsilon chapter, promoting engagement, support, and connection among its members. The organization emphasizes the importance of maintaining relationships and providing resources for alumni to thrive personally and professionally.

2. **Type of Activities**:
   - **Membership Dues**: The organization offers various membership tiers, including base dues of $75 per year, President's Club membership at $250, and Scarlet, White, and Green Club membership at $1,000, each with specific benefits.
   - **Events**: The GUAA organizes events such as Homecoming, which serves as a gathering for alumni to reconnect and celebrate their shared history.
   - **Fundraising Campaigns**: The association engages in fundraising efforts to support its activities and initiatives, as evidenced by the dues structure and recent campaigns.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly and professional**, aiming to create a welcoming environment for alumni. The language is straightforward and informative, with a focus on community and belonging. The use of direct address (e.g., "Hi [First Name]") in emails fosters a personal connection.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains formal and professional, suggesting that the organization prefers clear and direct communication over casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 3 forms and has conducted 14 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the membership structure suggests a focus on building a robust alumni network.
   - **Volunteer Info**: There is no explicit mention of volunteer opportunities on the website, but the association may encourage alumni involvement in events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Brevity**: Communications should be clear and to the point, avoiding overly complex language.
   - **Personalization**: Use of personalized greetings and acknowledgments (e.g., addressing members by their first name) is encouraged to enhance engagement.
   - **Professionalism**: Maintain a professional tone while being friendly; avoid casual language or slang.
   - **Call to Action**: Clearly state the purpose of communications, whether it’s to encourage membership, participation in events, or contributions to fundraising campaigns.

This context profile serves as a guide for creating tailored content that aligns with the Gamma-Upsilon Alumni Association's mission, tone, and activities, ensuring effective communication with its alumni community.

LXCL:2 lines of text

4" x 8" Brick

LXCL:3 lines of text

8" x 8" Brick

This form is to complete payment of the brick that you ordered using the previous form. Your paver will not be fulfilled if you do not submit payment. The GUAA will reconcile your order using the previous form with the purchase made on this platform to ensure a match.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your purchase of a brick and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact to the undergraduate Kappa Sigma Chapter at Rutgers University. If you would like to further contribute, consider spreading the word about our brick initiative to your friends and family! Thank you once again for your support. Gamma-Upsilon Alumni Association

This form is to complete payment of the brick that you ordered using the previous form. Your paver will not be fulfilled if you do not submit payment. The GUAA will reconcile your order using the previous form with the purchase made on this platform to ensure a match.

Gamma-Upsilon Alumni Association

Brother Buy-a-Brick

4" x 8" Brick

$150

8" x 8" Brick

$250