Austin Blacks Rugby

### Context Profile for Austin Blacks Rugby

#### 1. Organization Mission & Cause
Austin Blacks Rugby is dedicated to promoting the sport of rugby within the Austin community, particularly among youth. Their mission is to foster teamwork, discipline, and a sense of community through rugby, providing a safe and supportive environment for young athletes to develop their skills and character. The organization emphasizes inclusivity and aims to build a lasting tradition of rugby in Austin.

#### 2. Type of Activities
- **Youth Rugby Programs**: The primary focus is on youth rugby, with annual registration for players.
- **Fundraising Campaigns**: They actively seek donations to support their programs, especially as they are in their inaugural year.
- **Community Engagement**: Events like golf tournaments (as indicated in their email campaigns) are organized to engage the community and raise funds.

#### 3. Tone of Voice
The tone of voice used by Austin Blacks Rugby is:
- **Friendly and Inviting**: The language is warm and welcoming, aiming to create a sense of belonging.
- **Encouraging and Supportive**: They express excitement about youth participation and emphasize community support.
- **Professional yet Casual**: While maintaining professionalism, the tone is approachable, making it easy for families and potential donors to connect with the organization.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in email campaigns. For example, the recent campaign titled "⛳️ Tee it up for the Austin Blacks! ⛳️" includes golf emojis, suggesting they use emojis to add a playful and engaging element to their messaging. The frequency appears to be moderate, primarily in email communications to draw attention to specific themes or events.

#### 5. Key Facts
- **Founding Info**: The organization is newly established, focusing on youth rugby.
- **Scale**: They currently have 20 forms and have conducted 7 email campaigns.
- **Impact Metrics**: While specific metrics are not detailed on the website, they emphasize the importance of community support and donations for program success.
- **Volunteer Info**: The website suggests a welcoming approach to community involvement, though specific volunteer opportunities are not explicitly mentioned.

#### 6. Writing Guidelines
- **Use Friendly and Inviting Language**: Maintain a warm tone that encourages participation and community involvement.
- **Highlight Community and Teamwork**: Emphasize the values of teamwork, discipline, and community support in all communications.
- **Incorporate Calls to Action**: Encourage donations and participation with clear, actionable language.
- **Utilize Emojis Sparingly**: Use emojis to enhance engagement in email communications, particularly for events or campaigns.
- **Keep Content Clear and Concise**: Ensure that messages are easy to read and understand, especially for families and potential donors.

This context profile should guide the creation of personalized and effective content for Austin Blacks Rugby, aligning with their mission and engaging their community effectively.

Friday, August 18th from 4-7 pm 
Join us at Burr Field for drinks and appetizers to kick off Hall of Fame Weekend. No major agenda, come when you can! Families welcome- we will have a juice box bar and bounce house for the kiddos!

Welcome Happy Hour at Burr Field

Introducing ARC's Beer Club: For $350 you will receive your 2023-2024 Beer Club pass, with a custom mug. Bring your mug to all home matches and club events to receive unlimited beer refills through next year's Championships!

2023-2024 Beer Club

Saturday, August 19th from 9-11 am at Burr Field 
Calling all high school and college players in the Austin area! Join our Head Coach Tane Jericevich and 3X World Cup Fly-Half & Assistant Coach Kurt Morath for a FREE Skills Clinic.

FREE Skills Clinic for HS & College Players

Saturday, August 19th from 1-2 pm 
Join us at Moviehouse & Eatery by Cinépolis NW Austin for the debut screening of our Road to the Championship documentary. Price includes your movie ticket, bucket of popcorn & drink token. Additional food & drinks may be purchased at the theater.
Seats are EXTREMELY limited so please purchase your ticket ASAP! Note: tickets must be purchased for children.

Road to the Championship Documentary Screening at Cinepolis

Sunday, August 20th from 11-1 pm 
Join us for brunch and drinks at B.D.Riley's for some hair of the dog as we wrap up the Hall of Fame Weekend!

Farewell Brunch & Drinks at B.D. Riley’s (Mueller)

Saturday, August 19th from 6-10 pm at The Oasis on Lake Travis 
Join us for the highlight of the weekend as we honor ARC legends and induct them into our Hall of Fame. The evening also includes a keynote speaker, banquet dinner (appetizers, fajita dinner & dessert), and silent auction. We will have a cash bar.

Hall of Fame Induction Ceremony & Silent Auction Fundraiser

Kids Dinner (Ages 6-10)

The Austin Blacks Rugby Club is excited to invite current, former & future players, families and fans to join us for the 2023 Hall of Fame Weekend August 18-20, 2023 in Austin, TX! ARC can't wait to honor and celebrate the achievements of our 2023 Hall of Fame inductees! Additionally, we will be celebrating the success of our D1 & D3 Championship teams and raising money for the upcoming season (AKA our quest to be B2B Champions!).  Help us continue to be the best club in the country! We are raising money to improve our fields, get new stadium lights and bleachers for our amazing fans. We're also aiming to launch our youth program in the coming year. All donations - big or small - are appreciated and tax deductible! Donation receipts will be sent to the email you provide during checkout.  Please note: several of our events have limited seating so we encourage you to purchase tickets at your earliest convenience before they run out!  Weekend AgendaNote: All events are family friendly but tickets are required for both children and adults unless otherwise indicated.<h2><span style="font-size:16pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Friday, August 18th:</h2><h3><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">4:00-7:00 pm: Welcome Happy Hour at Burr Field</h3><ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us to kick off Hall of Fame weekend. We will be unveiling the Championship trophies and have<span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> drinks and appetizers.</li><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Families welcome! We will have a juice box bar for the kiddos!</li><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Introducing ARC's 1st Annual Beer Club: For $350, you will receive your 2023-2024 Beer Club pass, with a custom mug. Bring your mug to all home matches and club events to receive unlimited beer refills through next year's Championships!<ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Proceeds from the 2023-2024 Beer Club will go to new bleachers.</li></ul></li></ul><h2><span style="font-size:16pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Saturday, August 19th:</h2><h3><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">9:00-11:00 am: FREE Skills Clinic for HS & College Players at Burr Field</h3><ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Calling all high school and college rugby players! Join our Head Coach Tane Jericevich and 3X World Cup Fly Half & Assistant Coach Kurt Morath for a FREE Skills Clinic at Burr Field.</li></ul><h3><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">1:00-2:00 pm: Road to the Championship Documentary Debut Screening at Cinépolis NW Austin</h3><ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">$37.50 includes your movie ticket, a bucket of popcorn and a drink token. <ul><li style="font-style:italic;box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Additional food and drinks available for purchase.</li></ul></li><li style="font-weight:bold;font-style:italic;box-sizing:inherit;font-size:18px"><span style="font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Note: EXTREMELY LIMITED SEATING! Get your ticket before seats run out! </li></ul><h3><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">6:00-10:00 pm: Hall of Fame Induction Ceremony & Silent Auction Fundraiser at The Oasis on Lake Travis</h3><ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Adults: $75 Children (ages 6-10): $35</li><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us for the highlight of the weekend as we <span style="font-size:18px;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">honor ARC legends and induct them into our Hall of Fame. The evening also includes a keynote speaker, banquet dinner (appetizers, fajita dinner & dessert), and silent auction. We will have a cash bar.</li><li style="box-sizing:inherit"><span style="font-size:18px;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">We have incredible silent auc<span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">tion items ranging from jewelry, tickets to Austin entertainment venues, family-friendly gift packages, gift certificates to amazing restaurants, and more! </li><li style="font-weight:bold;font-style:italic;box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Note: Limited seating! Get your ticket before seats run out!  </li></ul><h2><span style="font-size:16pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Sunday, August 20th:</h2><h3><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">11:00-1:00 pm: Farewell Brunch & Drinks at B.D. Riley’s (Mueller)</h3><ul><li style="box-sizing:inherit"><span style="font-size:14pt;font-family:Arial;color:rgb(67, 67, 67);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us at B.D. Riley's Mueller location for some hair of the dog and brunch as we wrap up the 2023 Hall of Fame Weekend.</li></ul>Accommodations We are actively working to secure a room block at a nearby hotel and will update when information is available.

Thanks for getting your tickets, <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name! We look forward to seeing you at our upcoming Hall of Fame Weekend!  Attached you'll find your receipt and tickets for the weekend festivities. Be sure to spread the word as we come together to honor and celebrate our 2023 Hall of Fame inductees. Best,ARC Board of Directors

The Austin Blacks Rugby Club is excited to invite current, former &amp; future players, families and fans to join us for the 2023 Hall of Fame Weekend August 18-20, 2023 in Austin, TX! ARC can't wait to honor and celebrate the achievements of our 2023 Hall of Fame inductees! Additionally, we will be celebrating the success of our D1 &amp; D3 Championship teams and raising money for the upcoming season (AKA our quest to be B2B Champions!).  Help us continue to be the best club in the country! We are raising money to improve our fields, get new stadium lights and bleachers for our amazing fans. We're also aiming to launch our youth program in the coming year. All donations - big or small - are appreciated and tax deductible! Donation receipts will be sent to the email you provide during checkout.  Please note: several of our events have limited seating so we encourage you to purchase tickets at your earliest convenience before they run out!  Weekend AgendaNote: All events are family friendly but tickets are required for both children and adults unless otherwise indicated.Friday, August 18th:4:00-7:00 pm: Welcome Happy Hour at Burr Field<ul><li>Join us to kick off Hall of Fame weekend. We will be unveiling the Championship trophies and have drinks and appetizers.</li><li>Families welcome! We will have a juice box bar for the kiddos!</li><li>Introducing ARC's 1st Annual Beer Club: For $350, you will receive your 2023-2024 Beer Club pass, with a custom mug. Bring your mug to all home matches and club events to receive unlimited beer refills through next year's Championships!<ul><li>Proceeds from the 2023-2024 Beer Club will go to new bleachers.</li></ul></li></ul>Saturday, August 19th:9:00-11:00 am: FREE Skills Clinic for HS &amp; College Players at Burr Field<ul><li>Calling all high school and college rugby players! Join our Head Coach Tane Jericevich and 3X World Cup Fly Half &amp; Assistant Coach Kurt Morath for a FREE Skills Clinic at Burr Field.</li></ul>1:00-2:00 pm: Road to the Championship Documentary Debut Screening at Cinépolis NW Austin<ul><li>$37.50 includes your movie ticket, a bucket of popcorn and a drink token. <ul><li>Additional food and drinks available for purchase.</li></ul></li><li>Note: EXTREMELY LIMITED SEATING! Get your ticket before seats run out! </li></ul>6:00-10:00 pm: Hall of Fame Induction Ceremony &amp; Silent Auction Fundraiser at The Oasis on Lake Travis<ul><li>Adults: $75 Children (ages 6-10): $35</li><li>Join us for the highlight of the weekend as we honor ARC legends and induct them into our Hall of Fame. The evening also includes a keynote speaker, banquet dinner (appetizers, fajita dinner &amp; dessert), and silent auction. We will have a cash bar.</li><li>We have incredible silent auction items ranging from jewelry, tickets to Austin entertainment venues, family-friendly gift packages, gift certificates to amazing restaurants, and more! </li><li>Note: Limited seating! Get your ticket before seats run out!  </li></ul>Sunday, August 20th:11:00-1:00 pm: Farewell Brunch &amp; Drinks at B.D. Riley’s (Mueller)<ul><li>Join us at B.D. Riley's Mueller location for some hair of the dog and brunch as we wrap up the 2023 Hall of Fame Weekend.</li></ul>Accommodations We are actively working to secure a room block at a nearby hotel and will update when information is available.

Austin Blacks Rugby

2023 Hall of Fame Weekend

Austin

Add a donation for Austin Blacks Rugby

Welcome Happy Hour at Burr Field

Free

2023-2024 Beer Club

$350

FREE Skills Clinic for HS & College Players

Free

Road to the Championship Documentary Screening at Cinepolis

$37.50

Farewell Brunch & Drinks at B.D. Riley’s (Mueller)

Free

Hall of Fame Induction Ceremony & Silent Auction Fundraiser

$75

Kids Dinner (Ages 6-10)

$35