KUMU HULA ASSOCIATION OF NORTHERN CALIFORNIA

### Context Profile for Kumu Hula Association of Northern California

1. **Organization Mission & Cause**:
   - The Kumu Hula Association of Northern California is dedicated to preserving and promoting the art of hula and Hawaiian culture. Their mission is to support kumu hula (hula teachers) and their students, fostering a community that values and shares the rich traditions of Hawaiian dance and music. The organization aims to create a platform for cultural exchange and education, ensuring that the legacy of hula is passed down through generations.

2. **Type of Activities**:
   - **Events**: The organization hosts the annual "Iā ʻOe E Ka Lā Hula Festival," which includes solo and group competitions, showcasing the talents of hula practitioners.
   - **Fundraising Campaigns**: They conduct ticket sales for events, such as the pre-sale for festival tickets, to support their mission.
   - **Community Programs**: The association engages in educational programs that promote Hawaiian culture and hula, providing resources and support for kumu hula and their students.

3. **Tone of Voice**:
   - The tone of the Kumu Hula Association is friendly, inviting, and celebratory. Their communications often include expressions of gratitude (e.g., "Mahalo nui") and excitement about events, creating a warm and inclusive atmosphere. The language is accessible, with a blend of formal and casual elements that resonate with a diverse audience.

4. **Emoji Usage**:
   - Emojis are used in their communications to enhance engagement and convey emotion, particularly in event promotions (e.g., 🎉). They appear frequently in promotional materials, adding a festive touch to the content.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not explicitly mentioned on the website.
   - **Scale**: The organization has conducted 63 total forms and sent out 74 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and cultural preservation through their events and programs.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely relies on community support for events and initiatives.

6. **Writing Guidelines**:
   - Use a friendly and inviting tone, incorporating Hawaiian phrases and expressions of gratitude.
   - Include emojis to enhance engagement, especially in event promotions.
   - Maintain clarity and accessibility in language, ensuring that communications resonate with both seasoned hula practitioners and newcomers.
   - Highlight community involvement and the cultural significance of events to foster a sense of belonging and excitement.

This context profile serves as a foundational guide for creating personalized and effective content for the Kumu Hula Association of Northern California, ensuring alignment with their mission, tone, and community engagement strategies.

Front Row Seating
2 Complimentary Drinks (Beer Garden only)
VIP Restrooms
Meet and Greet with Bands

VIP TICKET ~ TENNYSON/FE LUM STAGE Sponsored by COOKIES

ALOHA FAMILY AND FRIENDS, THIS TICKET IS FOR VIP AREA ONLY ON SATURDAY, MAY 13, 2023 FROM 11 A.M. - 6 P.M. ON MAIN STAGE 1, (THE TENNYSON/FE LUM STAGE), SPONSORED BY COOKIES.<div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit"> </div>SEATS ARE LIMITED!VIP Tickets check in available starting at 10am near the Main Stage.<div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit"> </div><div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit">Include- </div><div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit">Front row seating</div><div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit">2 Complimentary drink tickets (enjoy in beer garden only)</div><div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit">Meet and Greet with bands.</div>VIP RestroomsStage and VIP area will be barricaded off.   11:05 A.M. - 11:25 A.M.         TEA 11:30 - 12:30                           HANK & THE COMPADRES 12:45 - 1:45 P.M.                     HAWAIIAN ROYALTY 2:00 - 3:00 P.M.                       NATIVE ELEMENTS 3:15 - 3:45 P.M.                       Mr Mego 4 - 5 p.m.                                 Servants 5:15 - 6:45 P.M.                       JORDAN T MC ~ BIG ROYDJ ~ UNCLE JOHN<div style="font-family:tahoma, sans-serif;width:100%;box-sizing:inherit"> </div>

Aloha  <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Mahalo nui for your purchase of this VIP Ticket.   We appreciate all your love and support in perpetuating this Hawaiian May Day Festival in Downtown Hayward.    Our event keeps the dreams of our parents, Gordon and Ehulani Enoka Lum to keep it striving and moving forward.   We would also like to honor our brother & sister-in-law, Tennyson & Fe Lum.  So we always remember his contribution to Hawaiian music and Tahitian drumming here in the Bay Area and for her support for her husband!  We miss them so! Mahalo nui from the bottom of our hearts!   Enjoy! 📭   at B St & Main St, Hayward, CA 94541, USA⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-d4574b55-5706-40fd-abd7-8d56aff00358}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Check our website on FREE parking locations.    Me ka ha'aha'a, Kumu Hula Association of Northern California<a>www.kumuhulaassociation.com</a>kumuhulaassociation@gmail.com510-786-0217

ALOHA FAMILY AND FRIENDS, THIS TICKET IS FOR VIP AREA ONLY ON SATURDAY, MAY 13, 2023 FROM 11 A.M. - 6 P.M. ON MAIN STAGE 1, (THE TENNYSON/FE LUM STAGE), SPONSORED BY COOKIES.<div> </div>SEATS ARE LIMITED!VIP Tickets check in available starting at 10am near the Main Stage.<div> </div><div>Include- </div><div>Front row seating</div><div>2 Complimentary drink tickets (enjoy in beer garden only)</div><div>Meet and Greet with bands.</div>VIP RestroomsStage and VIP area will be barricaded off.   11:05 A.M. - 11:25 A.M.         TEA 11:30 - 12:30                           HANK &amp; THE COMPADRES 12:45 - 1:45 P.M.                     HAWAIIAN ROYALTY 2:00 - 3:00 P.M.                       NATIVE ELEMENTS 3:15 - 3:45 P.M.                       Mr Mego 4 - 5 p.m.                                 Servants 5:15 - 6:45 P.M.                       JORDAN T MC ~ BIG ROYDJ ~ UNCLE JOHN<div> </div>

KUMU HULA ASSOCIATION OF NORTHERN CALIFORNIA

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VIP TICKET ~ HAWAIIAN MAY DAY FESTIVAL (MAIN STAGE ONLY)

B St & Main St

VIP TICKET ~ TENNYSON/FE LUM STAGE Sponsored by COOKIES

$50