CCRD, Inc. (Central Coast Roller Derby)

### Context Profile for CCRD, Inc. (Central Coast Roller Derby)

#### 1. Organization Mission & Cause
**Mission:** Central Coast Roller Derby (CCRD) is dedicated to promoting the sport of roller derby in the Central Coast region of California. Their mission emphasizes empowerment, inclusion, and community engagement through the sport, providing a positive environment for athletes of all ages and backgrounds.

**Cause:** CCRD aims to foster a sense of community and support local initiatives, as evidenced by their fundraising efforts for organizations like Parents Helping Parents. They focus on creating a welcoming space for both participants and spectators, encouraging active involvement in roller derby.

#### 2. Type of Activities
- **Events:** CCRD hosts roller derby bouts, including double headers, where teams compete in exciting matches. The most recent event, "The Fall Brawl," featured both junior and adult teams.
- **Fundraising Campaigns:** Proceeds from events often benefit local charities, enhancing community ties and support.
- **Community Programs:** They engage in outreach to promote roller derby as a sport and a community activity, welcoming new members and encouraging participation at all levels.

#### 3. Tone of Voice
- **Casual and Friendly:** The language used on the website and in communications is approachable and lively, often incorporating playful phrases and exclamation marks.
- **Inspiring and Inclusive:** The tone encourages participation and celebrates the community aspect of roller derby, making it clear that everyone is welcome.
- **Engaging:** The use of direct address (e.g., "Come cheer on your favorite derby players!") invites readers to participate actively.

#### 4. Emoji Usage
- **Frequent Use:** CCRD utilizes emojis in their communications to enhance engagement and convey a fun, light-hearted tone. Common emojis include:
  - 🎃 (pumpkin) and 🍂 (leaves) for seasonal events
  - 🍔🍟 (food) and 🍺🍷🥤 (beverages) to promote event amenities
  - 🛼 (roller skate) to emphasize the sport
- **Contextual Relevance:** Emojis are used to create a festive atmosphere around events and to connect with the audience emotionally.

#### 5. Key Facts
- **Founding Info:** CCRD was established to promote roller derby in the Central Coast area, though specific founding details were not found on the website.
- **Scale:** The organization has hosted numerous events, with 34 total forms and 23 email campaigns indicating active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed, the organization’s fundraising efforts for local charities suggest a commitment to community impact.
- **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, although specific details were not provided.

#### 6. Writing Guidelines
- **Style:** Maintain a casual, friendly, and engaging tone. Use exclamation points to convey excitement and enthusiasm.
- **Structure:** Use short paragraphs and bullet points for clarity and easy reading. Incorporate emojis where appropriate to enhance the message.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support fundraising efforts.
- **Inclusivity:** Ensure language reflects inclusivity and community spirit, welcoming all individuals regardless of their experience level in roller derby.

This context profile serves as a foundational guide for creating personalized content that resonates with CCRD's mission and engages their audience effectively.

Drop-In

Visiting skaters may drop in to practices for a $10 fee.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We're looking forward to skating with you! 📭   at 1050 Oak St, San Luis Obispo, CA 93405, USA Check the CCRD Calendar to confirm practice time. See you there,CCRD

Visiting skaters may drop in to practices for a $10 fee.

CCRD, Inc. (Central Coast Roller Derby)

Drop-In Practices

1050 Oak St

Drop-In

$10