Friends of the Merrimack River Greenway Trail

### Context Profile for Friends of the Merrimack River Greenway Trail

1. **Organization Mission & Cause:**
   - The Friends of the Merrimack River Greenway Trail (MRGT) is dedicated to the development, maintenance, and promotion of the Merrimack River Greenway Trail, a multi-use path that enhances community access to the river and promotes outdoor recreation. Their mission emphasizes environmental stewardship, community engagement, and the importance of connecting people to nature.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The organization actively engages in fundraising efforts, such as the "Riverside Connection" campaign aimed at raising $100,000 to support the trail's expansion.
   - **Community Programs:** They organize events and initiatives to promote trail usage and environmental awareness, including educational programs and community engagement activities.
   - **Partnerships:** Collaborates with local government and agencies to secure grants and funding for trail development and maintenance.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inspiring**, and **informative**. It encourages community involvement and emphasizes the positive impact of the trail on health and well-being. The language is accessible and engaging, aiming to foster a sense of community and shared purpose.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their communications. Their tone is professional and straightforward, focusing on clear and impactful messaging without the casualness that emojis might convey.

5. **Key Facts:**
   - **Founding Info:** The organization was established to support the development of the Merrimack River Greenway Trail.
   - **Scale:** They have conducted 12 email campaigns and have three forms for donations and engagement.
   - **Impact Metrics:** Contributions include $63,000 in 2020 and $300,000 in 2024 to match federal grants for trail construction.
   - **Volunteer Info:** While specific volunteer opportunities are not detailed, the organization likely relies on community volunteers for events and trail maintenance.

6. **Writing Guidelines:**
   - **Clarity and Brevity:** Use clear, concise language that conveys the mission and goals without unnecessary jargon.
   - **Engagement:** Incorporate calls to action that encourage community involvement and donations.
   - **Positive Framing:** Highlight the benefits of the trail and community engagement, using an uplifting and motivational tone.
   - **Personalization:** Use recipient names in communications to create a personal connection, as seen in their thank-you emails.

This context profile serves as a comprehensive guide for creating tailored content that aligns with the Friends of the Merrimack River Greenway Trail's mission, tone, and community-focused initiatives.

One chance of winning

Five chances of winning

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698245923/yqbvolrgeyjwknfap1ww.png" style="width:157px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;max-width:calc(100% - 5px);position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:right" />You could win <ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;text-align:left;font-size:18px">A gravel e-bike</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;text-align:left;font-size:18px">A Grappone Auto Group gift card</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;text-align:left;font-size:18px">A 4-person tent!</li></ul> <hr />First Prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698243010/xcmkxykdg3lbu73hcb16.jpg" style="width:346px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;position:relative;max-width:calc(100% - 5px);cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:left" /> <a href="https://www.fujibikes.com/products/e-jari-22?variant=41185783414924" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Fuji E-Jari</a> gravel e-bike 56 cm (Large)Black and red gradientRetail value: $4,500!Donated by <a href="https://www.swsports.net" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">S&W Sports</a> <hr />Second prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699930532/clhz3btneozesbc29ivp.jpg" style="width:343px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;max-width:calc(100% - 5px);float:left" /> Grappone gift cardCan be used <span fr-original-style="letter-spacing:normal;text-align:start;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-size:18px;" style="letter-spacing:normal;text-align:start;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-size:18px">at any Grappone store<span fr-original-style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Roboto;font-size:18px;float:none;display:inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Roboto;font-size:18px;float:none;display:inline !important">for cars, services or parts Retail value: $1,000Donated by <a href="https://www.grappone.com" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Grappone Auto Group</a> <hr />Third Prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698243365/jldwygohbbahstit6aoa.jpg" style="width:342px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;position:relative;max-width:calc(100% - 5px);cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:left" /> <a href="https://www.rei.com/product/202981/rei-co-op-wonderland-4-tent?color=GLEN%20GREEN" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Wonderland 4</a> four person tentRetail value: $500Donated by the new <a href="https://www.rei.com/stores/bedford" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">REI in Bedford</a> <hr /> Drawing will be held on the afternoon of August 18, 2024, at the Sunflower Bloom Festival, behind the Post Office in Concord, in front of the MRGT kiosk. Winners need not be present to win.Results will be posted on <a href="http://MRGT.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">MRGT.org</a> from 8/19/24 until 9/19/24. Tickets will be mailed to all participants so make sure we have your address. You must be 16 years or older to purchase a ticket. All proceeds will be used to build the <a href="https://www.merrimackrivergreenwaytrail.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Merrimack River Greenway Trail</a>.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you for participating in this raffle! This is your e-receipt.  You will also receive a letter acknowledging your purchase by mail. Good luck! Kind regards, Dick, Kelly, Greg, Patrice, Christine, Craig, Rick, Nick, Scott, & KatyTrustees, Friends of the MRGTPO Box 954Concord, NH<a href="http://MRGT.org" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">MRGT.org</a> | info@mrgt.org

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698245923/yqbvolrgeyjwknfap1ww.png" style="width:157px;display:inline-block;vertical-align:bottom;margin:5px 0px 5px 5px;text-align:right;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:right;max-width:100%" />You could win <ul><li>A gravel e-bike</li><li>A Grappone Auto Group gift card</li><li>A 4-person tent!</li></ul> <hr />First Prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698243010/xcmkxykdg3lbu73hcb16.jpg" style="width:346px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:left;max-width:100%" /> <a href="https://www.fujibikes.com/products/e-jari-22?variant=41185783414924" target="_blank">Fuji E-Jari</a> gravel e-bike 56 cm (Large)Black and red gradientRetail value: $4,500!Donated by <a href="https://www.swsports.net" target="_blank">S&amp;W Sports</a> <hr />Second prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699930532/clhz3btneozesbc29ivp.jpg" style="width:343px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;float:left;max-width:100%" /> Grappone gift cardCan be used at any Grappone storefor cars, services or parts Retail value: $1,000Donated by <a href="https://www.grappone.com" target="_blank">Grappone Auto Group</a> <hr />Third Prize<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1698243365/jldwygohbbahstit6aoa.jpg" style="width:342px;display:inline-block;vertical-align:bottom;margin:5px 15px 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;float:left;max-width:100%" /> <a href="https://www.rei.com/product/202981/rei-co-op-wonderland-4-tent?color=GLEN%20GREEN" target="_blank">Wonderland 4</a> four person tentRetail value: $500Donated by the new <a href="https://www.rei.com/stores/bedford" target="_blank">REI in Bedford</a> <hr /> Drawing will be held on the afternoon of August 18, 2024, at the Sunflower Bloom Festival, behind the Post Office in Concord, in front of the MRGT kiosk. Winners need not be present to win.Results will be posted on <a href="http://MRGT.org">MRGT.org</a> from 8/19/24 until 9/19/24. Tickets will be mailed to all participants so make sure we have your address. You must be 16 years or older to purchase a ticket. All proceeds will be used to build the <a href="https://www.merrimackrivergreenwaytrail.org" target="_blank">Merrimack River Greenway Trail</a>.

Friends of the Merrimack River Greenway Trail

The Great Greenway Trail Raffle

Add a donation for Friends of the Merrimack River Greenway Trail

One chance of winning

$25

Five chances of winning

$100