A football stadium is pictured at sunset with text overlay announcing a Cal alumni viewing party.

Cal Alumni of Los Angeles

**Context Profile for Cal Alumni of Los Angeles**

1. **Organization Mission & Cause:**
   - The Cal Alumni of Los Angeles (CALA) serves as a community for alumni of the University of California, Berkeley, living in the Los Angeles area. Their mission is to foster connections among alumni, support the university, and engage members in social, cultural, and educational activities that enhance the alumni experience. They aim to create a vibrant network that encourages lifelong relationships and support for the university.

2. **Type of Activities:**
   - CALA organizes a variety of events including social gatherings like happy hours, networking events, and educational programs. The recent campaign titled "Cal Alumni Happy Hour at Maydan Market" exemplifies their focus on community engagement, providing opportunities for alumni to connect over food and drinks in a casual setting. They also engage in fundraising campaigns to support university initiatives and scholarships.

3. **Tone of Voice:**
   - The tone of CALA's communications is friendly, casual, and inviting. They use approachable language that encourages participation and fosters a sense of community among alumni. The communications reflect a warm and inclusive atmosphere, aiming to make alumni feel connected and valued.

4. **Emoji Usage:**
   - The organization does not appear to use emojis in their communications, maintaining a more traditional and professional appearance in their emails and event promotions.

5. **Key Facts:**
   - **Founding Info:** CALA is part of the broader UC Berkeley alumni network, established to connect alumni in the Los Angeles area.
   - **Scale:** They have conducted 36 total forms and 34 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics:** Specific metrics on impact were not provided, but their events suggest a focus on community building and alumni engagement.
   - **Volunteer Info:** There is no specific volunteer information available from the provided data.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and conversational tone, avoiding overly formal language. Aim for inclusivity and warmth in messaging.
   - **Structure:** Keep content clear and concise, using short paragraphs and bullet points where appropriate to enhance readability.
   - **Call to Action:** Encourage participation and engagement with clear calls to action, such as "Join us!" or "Come connect with your Cal Family!"
   - **Personalization:** Use first names in communications when possible to create a more personalized experience for recipients.

This context profile serves as a guide for generating tailored content that resonates with the Cal Alumni of Los Angeles community, ensuring alignment with their mission, tone, and engagement strategies.

General admission

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Football is back! Tosh is our new Coach! A new era is starting!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">And we have a second location!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Join your Cal Family here in LA as our Bears open the 2026 season against our back-stabbing friends from UC Los Angeles!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you can&#39;t make it to Berkeley and you don&#39;t want to drive out to Santa Monica, then come visit our new viewing party location in Silver Lake!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">There will be a <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="http://calband.berkeley.edu/media/cal-songs/#California%20Drinking%20Song" rel="nofollow noopener noreferrer ugc" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">test</a> at halftime. Don&#39;t forget to wear your Blue &amp; Gold! Go Bears!

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for our event. 🚀<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you would like to help our chapter put on events, shoot us an email!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Don&#39;t forget your blue and gold!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Go Bears!<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Cal Alumni LA<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">cal.la.president@gmail.com

Football is back! Tosh is our new Coach! A new era is starting! And we have a second location! Join your Cal Family here in LA as our Bears open the 2026 season against our back-stabbing friends from UC Los Angeles! If you can't make it to Berkeley and you don't want to drive out to Santa Monica, then come visit our new viewing party location in Silver Lake! There will be a <a href="http://calband.berkeley.edu/media/cal-songs/#California%20Drinking%20Song" target="_blank">test</a> at halftime. Don't forget to wear your Blue &amp; Gold! Go Bears!

Cal Alumni of Los Angeles

Cal Football Viewing Party vs UCLA at Drugstore Cowboy

4330 Sunset Blvd

General admission

Free