American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

LXCL:Individual ASID Members- does not include National Industry Partner Memberships

ASID Designer, Student or Affiliate Member

LXCL:ASID National Industry Partners with individual membership numbers.

ASID National Industry Partners

VISIONS MUSEUM OF TEXTILE ART- Liberty Station Custom window treatments are often overlooked, yet they play a critical role in defining a well-designed interior. This session explores how deeper knowledge of custom window solutions&mdash;beyond standard blinds&mdash;can elevate projects, strengthen client outcomes, and differentiate design professionals.Attendees will gain insight into the craftsmanship, technical considerations, and evolving role of custom window treatments, including advanced systems and motorization. As technology and AI continue to shape the industry, this conversation highlights the lasting value of expertise, hand craftsmanship, and specialized knowledge in true interior design. NOTE- Chapter Meetings are open to members only. If you would like to attend as a guest or prospective member, please reach out to <a fr-original-style="" href="mailto:membership@casd.asid.org" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">membership@casd.asid.org</a>. Thank you very much. Registration will close on January 18, 2026 at midnight. Any members who register at the door will be charged $25 for late registration.

Subject: You&rsquo;re Registered! ASID San Diego &mdash; Designing Distinction- The Role of Custom Window Treatments Hello!Thank you for registering for&nbsp;Designing Distinction: The Role of Custom Window Treatments. We&rsquo;re looking forward to seeing you at this chapter meeting and diving into how custom window treatments can elevate design outcomes and strengthen your professional differentiation. If your plans change, please update your registration so we can plan accordingly. Questions? Reply to this email or contact us at <a data-fr-linked="true" fr-original-style="" href="mailto:administrator@casd.asid.org" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">administrator@casd.asid.org</a>. Space is limited. If you would like to bring a guest as a prospective member who has never attended our meetings before, please contact <a fr-original-style="" href="mailto:membership@casd.asid.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">membership@casd.asid.org</a>&nbsp;to have your guest registered. Kirsten Reccepresident@casd.asid.org

VISIONS MUSEUM OF TEXTILE ART- Liberty Station Custom window treatments are often overlooked, yet they play a critical role in defining a well-designed interior. This session explores how deeper knowledge of custom window solutions—beyond standard blinds—can elevate projects, strengthen client outcomes, and differentiate design professionals.Attendees will gain insight into the craftsmanship, technical considerations, and evolving role of custom window treatments, including advanced systems and motorization. As technology and AI continue to shape the industry, this conversation highlights the lasting value of expertise, hand craftsmanship, and specialized knowledge in true interior design. NOTE- Chapter Meetings are open to members only. If you would like to attend as a guest or prospective member, please reach out to <a href="mailto:membership@casd.asid.org" target="_blank">membership@casd.asid.org</a>. Thank you very much. Registration will close on January 18, 2026 at midnight. Any members who register at the door will be charged $25 for late registration.

American Society of Interior Designers, San Diego

Chapter Meeting- Designing Distinction: The Role of Custom Window Treatments

2825 Dewey Rd #100

ASID Designer, Student or Affiliate Member

Free

ASID National Industry Partners

$45