Clowns of America International, INC

### Context Profile for Clowns of America International, INC

#### 1. Organization Mission & Cause
Clowns of America International (COAI) is dedicated to promoting the art of clowning and supporting clowns in their mission to bring joy and laughter to communities. Their mission emphasizes the importance of clowning as a form of entertainment and community service, aiming to foster a positive impact through humor and creativity. The organization also focuses on providing resources and support to clowns, enhancing their skills and professional development.

#### 2. Type of Activities
COAI engages in a variety of activities, including:
- **Membership Programs:** Offering different levels of membership that provide benefits and support for clowns.
- **Events:** Organizing gatherings, workshops, and conventions where clowns can learn, share experiences, and network.
- **Fundraising Campaigns:** Initiatives like the "COAI Membership Fees" campaign, which help fund events and programs.
- **Community Outreach:** Encouraging clowns to participate in community service and outreach programs to spread joy and support local initiatives.

#### 3. Tone of Voice
The tone of voice on the COAI website is friendly, supportive, and encouraging. The language is accessible and informal, aiming to create a welcoming atmosphere for both members and the public. The content often conveys a sense of community and camaraderie among clowns, emphasizing the joy and positivity that clowning brings.

#### 4. Emoji Usage
The website does not prominently feature emojis in its content. However, if emojis are used in other communications (like social media or email campaigns), they may serve to enhance the friendly and playful tone typical of clowning. The absence of emojis on the website suggests a preference for clear and professional communication, focusing on the message rather than embellishments.

#### 5. Key Facts
- **Founding Info:** COAI was established to support and promote the art of clowning.
- **Scale:** The organization has a membership structure that allows for varying levels of involvement and support.
- **Impact Metrics:** Specific metrics regarding the impact of their programs and events may not be detailed on the website but can be inferred through testimonials and community engagement stories.
- **Volunteer Info:** COAI encourages volunteer participation in events and community outreach, although specific volunteer metrics are not provided on the website.

#### 6. Writing Guidelines
- **Style:** Use a casual and friendly tone that reflects the joyful nature of clowning.
- **Clarity:** Ensure that communications are clear and straightforward, avoiding overly complex language.
- **Encouragement:** Foster a sense of community and support, encouraging participation and engagement from members and the public.
- **Gratitude:** Express appreciation for support and involvement, as seen in the thank-you email content.

This context profile serves as a foundational guide for crafting personalized and effective content for Clowns of America International, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Individual Member annual renewal

Individual Member

LXCL:Senior Member annual renewal

Senior Membership

LXCL:Senior Member + 1 Family Member annual renewal

Senior Member + 1 Family Member

LXCL:International Membership annual renewal

International Membership

LXCL:Junior Joey with Calliope annual renewal

Junior Joey Membership

LXCL:Junior Joey Membership without Calliope annual renewal

Junior Joey Membership minimal

LXCL:E-Membership annual renewal

E-Membership

LXCL:E-Membership - Individual + 1 Family Member annual renewal

E-Membership - Individual + 1 Family Member

LXCL:E-Membership International annual renewal

E-Membership International

LXCL:Member + 1 Family Member annual renewal

Member + 1 Family Member

LXCL:Member + 2 Family Members annual renewal

Member + 2 Family Members

LXCL:Member + 3 Family Members annual renewal

Member + 3 Family Members

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Your <span contenteditable="false" data-custom-variable="{{Membership type}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Membership type supporting Clowns of America International, INC will renew on <span contenteditable="false" data-custom-variable="{{Expiry date}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Expiry date. Renewal amount: <span contenteditable="false" data-custom-variable="{{Renewal amount}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Renewal amount Payment method: <span contenteditable="false" data-custom-variable="{{Payment method}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Payment method To manage your membership renewal, update your payment method, you can do so <a fr-original-style="" href="{{donorDashboardUrl}}" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;">here</a>. Thank you for your continued support! Your membership helps us make a lasting impact in our community. Mike Britt Clowns of America International, INC

Thank you for taking this opportunity to rejoin Clowns of American International. We look forward to seeing you again at one of our conventions or just out clowning around. There is a payment option for Zeffy at the end when getting ready to apply your credit card or bank information. It defaults to 17% but by clicking on the drop-down arrow in that field you can change it to any amount down to 0. Without changing this field you will be charged whatever percentage selected and it goes directly to Zeffy for their services to our non-profit.

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name,Thank you for renewing your membership with Clowns of America International. Your commitment means the world to us and helps keep the joy of clowning alive. We can&#39;t wait for you to join us at a convention or just out enjoying the magic of clowning. Warmest regards,The COAI Team

Thank you for taking this opportunity to rejoin Clowns of American International. We look forward to seeing you again at one of our conventions or just out clowning around. There is a payment option for Zeffy at the end when getting ready to apply your credit card or bank information. It defaults to 17% but by clicking on the drop-down arrow in that field you can change it to any amount down to 0. Without changing this field you will be charged whatever percentage selected and it goes directly to Zeffy for their services to our non-profit.