Charlotte Roller Derby

### Context Profile for Charlotte Roller Derby

1. **Organization Mission & Cause**:
   - **Mission**: Charlotte Roller Derby (CLTRD) aims to promote the sport of roller derby while fostering a sense of community, empowerment, and inclusivity. The organization emphasizes athleticism, teamwork, and the celebration of diversity within the sport.
   - **Cause**: CLTRD is dedicated to providing a safe and supportive environment for individuals of all backgrounds to engage in roller derby, whether as players, officials, or fans.

2. **Type of Activities**:
   - **Events**: Regular roller derby bouts, themed events (e.g., "Nautical Nightmare"), and community outreach initiatives.
   - **Fundraising Campaigns**: Ticket sales for events, merchandise sales, and sponsorship opportunities.
   - **Community Programs**: Workshops, training sessions for new skaters, and collaborations with local organizations to promote health and fitness.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **enthusiastic**, and **inclusive**. The language used is approachable and aims to engage both current fans and potential newcomers to the sport. There is a sense of excitement and community spirit reflected in their messaging.

4. **Emoji Usage**:
   - Emojis are used in communications, particularly in email campaigns. For example, the subject line of the ticket confirmation email includes a ticket emoji (🎟️). This suggests a casual and fun approach to engagement, likely appealing to a younger audience.

5. **Key Facts**:
   - **Founding Info**: Charlotte Roller Derby was established to create a local roller derby league that emphasizes inclusivity and community.
   - **Scale**: The organization has a total of 11 forms and has conducted 43 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: Specific impact metrics were not found on the website, but the organization highlights community involvement and participation rates in events.
   - **Volunteer Info**: Opportunities for volunteering are likely available, as community engagement is a core aspect of their mission, although specific details were not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone, incorporating enthusiasm and community spirit. Avoid overly formal language.
   - **Engagement**: Include calls to action that invite participation, such as attending events or joining the community.
   - **Visuals**: Use emojis sparingly to enhance engagement but ensure they align with the context of the message.
   - **Inclusivity**: Emphasize inclusivity and diversity in messaging, appealing to a broad audience.

This context profile serves as a foundational guide for creating personalized and effective content for Charlotte Roller Derby, ensuring alignment with their mission, tone, and community-focused activities.

Advance Adult

LXCL:Ages 6-12 (5 and under FREE!)

Advance Kid

LXCL:Don't forget to add on a ticket for our VIP Seating Raffle to enter a chance for you and your friends to enjoy the bout in our VIP Seating Area! This VIP experience includes comfy, trackside seating for 6 people, free CLTRD swag, and a photo with the whole team. *Ticket for admission sold separately and required for all. The winner will be selected and announced the day before the event.

VIP Raffle

Day of Adult

Day of Kid

<a fr-original-style="" href="https://www.cltrd.org/events/20260509" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">CLICK HERE FOR FULL EVENT INFO</a> <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit;" href="https://www.cltrd.org/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit;"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736474699/jjeq2w01bwnwgeq7oh9c.png" style="width: 158px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 158px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable"></a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Emily McKusickmay@charlotterollerderby.org

<a href="https://www.cltrd.org/events/20260509" target="_blank">CLICK HERE FOR FULL EVENT INFO</a> <a href="https://www.cltrd.org/"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736474699/jjeq2w01bwnwgeq7oh9c.png" style="width:158px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></a>

Charlotte Roller Derby

CLTRD Cosmic Clash

310 N Kings Dr

Advance Adult

$17

Advance Kid

$11

VIP Raffle

$2

Day of Adult

$20

Day of Kid

$14

Add a donation for Charlotte Roller Derby