Race cars speed down a track in the foreground, with the Daytona 500 logo and a stylized car above a stadium in the background.

Coalition to Represent American Flavor & Tradition (CRAFT)

LXCL:Join C.R.A.F.T. on the field at Daytona International Speedway and help unfurl the Honor and Remembrance Flag during the nationally televised pre-race ceremony. Participants will stand alongside NASCAR’s giant American flag during the National Anthem, with more than 100,000 fans in attendance and a military flyover overhead.Participants must be at least 12 years old. Registration includes the official C.R.A.F.T. event T-shirt, which must be worn during the ceremony. Confirmed participants will receive arrival, credentialing, attire, security, and on-field instructions before the event.

Flag Unfurl — On-Field Experience

LXCL:Join the C.R.A.F.T. community at Daytona International Speedway and experience the excitement of the 69th running of the Daytona 500. This option is intended for guests who cannot participate in the on-field flag unfurl but still want to attend, support our participants, and be part of this unforgettable day.Guests will watch the Honor and Remembrance Flag ceremony, National Anthem, military flyover, and Daytona 500 from the grandstands. This registration does not include access to the track or participation in the flag unfurl.

Daytona 500 — C.R.A.F.T. Supporter Experience

C.R.A.F.T. is bringing our veteran community onto one of the biggest stages in American sports.On Sunday, February 21, 2027, our group will participate in the Honor and Remembrance Flag Unfurl during the pre-race ceremonies for the 69th running of the Daytona 500 at Daytona International Speedway. Before the green flag drops, participants will walk onto the track and help carry and unfurl the Honor and Remembrance Flag alongside NASCAR&rsquo;s giant American flag. The ceremony will take place during the National Anthem, surrounded by more than 100,000 fans in the grandstands, with a military flyover overhead and millions of viewers watching the national broadcast. The Honor and Remembrance Flag was created as a visible tribute to members of the United States Armed Forces who lost their lives in service to our nation. Carrying it onto the field is more than a pre-race experience&mdash;it is an opportunity to honor the fallen, stand beside fellow veterans and supporters, and represent the military community on a national stage. Following the ceremony, participants will experience the energy and tradition of the Daytona 500, known as &ldquo;The Great American Race.&rdquo; The event features 200 laps and 500 miles of racing at the iconic Daytona International Speedway in Daytona Beach, Florida. This experience reflects what C.R.A.F.T. is built to do: bring veterans together, create meaningful opportunities after service, and connect our community with people and organizations that believe in honoring service through action. Event DetailsDate: Sunday, February 21, 2027 Location: Daytona International Speedway Address: 1801 W. International Speedway Blvd., Daytona Beach, FL 32114 Experience: Honor and Remembrance Flag Unfurl and Daytona 500 Participants: C.R.A.F.T. veterans, community members, partners, and invited supporters Important Registration and Ticket InformationC.R.A.F.T. will submit its final participant and ticket list to Daytona International Speedway on December 4, 2026. Daytona International Speedway will issue the official race tickets after receiving and processing that list. Tickets will not be issued immediately when you register with C.R.A.F.T. Do not wait to register. Ticket prices are increasing, and the race is expected to sell out. Registration is not complete until all requested participant information has been provided. All on-field participants must meet and enter with the C.R.A.F.T. group at the designated time and location. Participants will also be required to attend the group briefing, orientation, and flag-handling rehearsal before the ceremony. Anyone who does not arrive with the group or complete the required preparation may lose access to the on-field experience. Additional information&mdash;including arrival times, credentials, parking, required attire, security procedures, on-field instructions, race admission, and guest opportunities&mdash;will be provided to confirmed participants as details become available. Stand with us on the track. Honor those who served. Help carry their legacy into one of America&rsquo;s greatest sporting traditions.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering and joining the C.R.A.F.T. community! Your participation directly supports our mission to create opportunities for veterans and first responders building their futures in the adult beverage and hospitality industries. We are grateful to have you standing alongside us&mdash;and we look forward to sharing this incredible experience with you. Want to get more involved? Consider volunteering, becoming a partner, or simply sharing C.R.A.F.T.&rsquo;s mission with your friends and community. With appreciation,The C.R.A.F.T. Board of Directors <a fr-original-style="" href="mailto:connect@supportcraft.org" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">connect@supportcraft.org</a>

C.R.A.F.T. is bringing our veteran community onto one of the biggest stages in American sports.On Sunday, February 21, 2027, our group will participate in the Honor and Remembrance Flag Unfurl during the pre-race ceremonies for the 69th running of the Daytona 500 at Daytona International Speedway. Before the green flag drops, participants will walk onto the track and help carry and unfurl the Honor and Remembrance Flag alongside NASCAR’s giant American flag. The ceremony will take place during the National Anthem, surrounded by more than 100,000 fans in the grandstands, with a military flyover overhead and millions of viewers watching the national broadcast. The Honor and Remembrance Flag was created as a visible tribute to members of the United States Armed Forces who lost their lives in service to our nation. Carrying it onto the field is more than a pre-race experience—it is an opportunity to honor the fallen, stand beside fellow veterans and supporters, and represent the military community on a national stage. Following the ceremony, participants will experience the energy and tradition of the Daytona 500, known as “The Great American Race.” The event features 200 laps and 500 miles of racing at the iconic Daytona International Speedway in Daytona Beach, Florida. This experience reflects what C.R.A.F.T. is built to do: bring veterans together, create meaningful opportunities after service, and connect our community with people and organizations that believe in honoring service through action. Event DetailsDate: Sunday, February 21, 2027 Location: Daytona International Speedway Address: 1801 W. International Speedway Blvd., Daytona Beach, FL 32114 Experience: Honor and Remembrance Flag Unfurl and Daytona 500 Participants: C.R.A.F.T. veterans, community members, partners, and invited supporters Important Registration and Ticket InformationC.R.A.F.T. will submit its final participant and ticket list to Daytona International Speedway on December 4, 2026. Daytona International Speedway will issue the official race tickets after receiving and processing that list. Tickets will not be issued immediately when you register with C.R.A.F.T. Do not wait to register. Ticket prices are increasing, and the race is expected to sell out. Registration is not complete until all requested participant information has been provided. All on-field participants must meet and enter with the C.R.A.F.T. group at the designated time and location. Participants will also be required to attend the group briefing, orientation, and flag-handling rehearsal before the ceremony. Anyone who does not arrive with the group or complete the required preparation may lose access to the on-field experience. Additional information—including arrival times, credentials, parking, required attire, security procedures, on-field instructions, race admission, and guest opportunities—will be provided to confirmed participants as details become available. Stand with us on the track. Honor those who served. Help carry their legacy into one of America’s greatest sporting traditions.

Coalition to Represent American Flavor & Tradition (CRAFT)

C.R.A.F.T. at the Daytona 500 — Veterans in the Fast Lane

1801 W International Speedway Blvd

Flag Unfurl — On-Field Experience

$150

Daytona 500 — C.R.A.F.T. Supporter Experience

$150