Penn State Women's Network of NYC

### Context Profile for Penn State Women's Network of NYC

#### 1. Organization Mission & Cause
The **Penn State Women's Network of NYC** is dedicated to empowering women who are alumni of Penn State University and fostering a supportive community. Their mission focuses on inspiring, connecting, and uplifting women through networking opportunities, professional development, and community engagement. They aim to create a space where women can share experiences, gain insights, and support each other in their personal and professional journeys.

#### 2. Type of Activities
The organization engages in a variety of activities, including:
- **Networking Events**: Such as the annual Executive Presence Panel, where accomplished executives share insights on leadership and career growth.
- **Workshops and Panels**: Focused on professional development and personal branding.
- **Community Support Initiatives**: Collaborating with organizations like Dress for Success NYC to empower women economically.
- **Social Media Engagement**: Active presence on platforms like Instagram and LinkedIn to connect with members and promote events.

#### 3. Tone of Voice
The tone of voice used by the Penn State Women's Network of NYC is:
- **Friendly and Inviting**: The language is warm and welcoming, encouraging participation and connection.
- **Inspiring and Empowering**: Content often emphasizes empowerment, growth, and community support.
- **Professional yet Approachable**: While maintaining professionalism, the tone is accessible, making it easy for members to engage.

#### 4. Emoji Usage
The organization uses emojis sparingly but effectively to enhance communication. For example, they include emojis like ✨ and 💼 in event descriptions and promotional materials to convey enthusiasm and professionalism. The usage is context-appropriate and adds a friendly touch without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not found on the website, but it is a network for Penn State alumni in NYC.
- **Scale**: The organization has conducted 10 forms and 32 email campaigns, indicating active engagement with its community.
- **Impact Metrics**: While specific metrics were not detailed, their initiatives such as collecting donations for Dress for Success NYC highlight their commitment to community impact.
- **Volunteer Info**: Information on volunteer opportunities was not explicitly mentioned, but the organization encourages participation and engagement from its members.

#### 6. Writing Guidelines
Based on the existing content patterns, the following guidelines can be applied:
- **Use a Friendly and Empowering Tone**: Write in a way that is approachable and encourages participation.
- **Incorporate Actionable Insights**: When discussing events or initiatives, provide clear takeaways or benefits for participants.
- **Utilize Bulleted Lists for Clarity**: Break down information into lists to enhance readability, especially for event details.
- **Include Emojis Where Appropriate**: Use emojis to add warmth and enthusiasm, but ensure they align with the professional context.
- **Personalize Communication**: Use first names in emails and communications to create a more personal connection with members.

This context profile provides a comprehensive understanding of the Penn State Women's Network of NYC, which can guide the creation of personalized and effective content for their communications and outreach efforts.

Join us on Wednesday, January 29th, 2024, for an evening of inspiration and transformation. In this session,  you’ll learn how to redefine your ideal career or business, overcome fear and uncertainty, and craft a winning strategy to get highly paid doing work you love.

Don’t miss this opportunity to take the first step toward your perfect work!

General admission

Have you ever felt bored, burnt out, or unfulfilled in your career? If you’re seeking more passion, freedom, meaning, or influence in your work but don’t know where to begin, this event will provide the clarity and tools you need. Join the Penn State Women’s Network for an empowering virtual workshop with Renessa Boley Layne. This session will equip you with a systematic process to redesign your ideal career or business and create a winning strategy to get highly paid doing work you love. Renessa, author of Fast Lane, Wrong Direction: Insider Secrets to Redesign Your Success, specializes in helping high-achieving women who feel stuck or unfulfilled in their careers. Whether it’s pivoting to a new field, starting a business, or bringing a big idea to life, Renessa is passionate about equipping women everywhere to discover, design, and thrive in their “Perfect Work.” Penn State Women's Network <img alt="🐾" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1727801294/zmcopwqyzarqn2tothdo.png" style="height:1.2em;width:1.2em;vertical-align:middle;color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;line-height:1.5"><a href="https://www.pennstatewomensnetworknyc.com/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Website</a> | <a href="https://www.linkedin.com/company/penn-state-women-s-network-nyc-tri-state/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/psuwomennyc" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Instagram</a> | <a href="https://pennstatewomensnetworknyc.us14.list-manage.com/subscribe?u=19628aa5a2f8fffe59dd5eadd&id=f5fb4d53c4" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Mailing List</a> </div>

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for signing up for our empowering virtual workshop with Renessa Boley Layne! We’re thrilled to have you join us as we explore how to create a career filled with passion, freedom, and fulfillment. This session will provide the clarity and tools you need to redesign your success and thrive in your “Perfect Work.” This event is brought to you by the Penn State Women’s Network (PSWN)—a community dedicated to supporting and empowering women like you. We invite you to join PSWN to connect with a network of like-minded professionals and support our mission to create meaningful change. Together, we can help women everywhere discover their true potential and achieve success on their own terms  <span contenteditable="false" data-button-color="{{#041e42}}" data-custom-link="{{https://pennstatewomensnetworknyc.us14.list-manage.com/subscribe?u=19628aa5a2f8fffe59dd5eadd&id=f5fb4d53c4}}" data-custom-variable="{{custom-link-button-d433a6bd-5181-44d5-98eb-68ce1604db9c}}" data-text="{{Join PSWN today and support the cause!}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #041e42" style="background-color:rgb(4, 30, 66);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Join PSWN today and support the cause!  We can’t wait to see you at the event! Warm Regards,Penn State Women's Network<img alt="🐾" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736300765/ygrort60uor8o48mbjhg.png" width="17" height="17" style="margin-left:0px;margin-top:0px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><a href="https://www.pennstatewomensnetworknyc.com/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">Website</a> | <a href="https://www.linkedin.com/company/penn-state-women-s-network-nyc-tri-state/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">LinkedIn</a> | <a href="https://www.instagram.com/psuwomennyc/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">Instagram</a> | <a href="https://pennstatewomensnetworknyc.us14.list-manage.com/subscribe?u=19628aa5a2f8fffe59dd5eadd&id=f5fb4d53c4" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">Mailing List</a>

Have you ever felt bored, burnt out, or unfulfilled in your career? If you’re seeking more passion, freedom, meaning, or influence in your work but don’t know where to begin, this event will provide the clarity and tools you need. Join the Penn State Women’s Network for an empowering virtual workshop with Renessa Boley Layne. This session will equip you with a systematic process to redesign your ideal career or business and create a winning strategy to get highly paid doing work you love. Renessa, author of Fast Lane, Wrong Direction: Insider Secrets to Redesign Your Success, specializes in helping high-achieving women who feel stuck or unfulfilled in their careers. Whether it’s pivoting to a new field, starting a business, or bringing a big idea to life, Renessa is passionate about equipping women everywhere to discover, design, and thrive in their “Perfect Work.” Penn State Women's Network <img alt="🐾" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1727801294/zmcopwqyzarqn2tothdo.png" style="height:1.2em;width:1.2em;vertical-align:middle;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><div><a href="https://www.pennstatewomensnetworknyc.com/" target="_blank">Website</a> | <a href="https://www.linkedin.com/company/penn-state-women-s-network-nyc-tri-state/" target="_blank">LinkedIn</a> | <a href="https://www.instagram.com/psuwomennyc" target="_blank">Instagram</a> | <a href="https://pennstatewomensnetworknyc.us14.list-manage.com/subscribe?u=19628aa5a2f8fffe59dd5eadd&amp;id=f5fb4d53c4" target="_blank">Mailing List</a> </div>

Penn State Women's Network of NYC

Creating Your Perfect Work

Virtual - Link Will Be Sent Prior to the Event

General admission

Free