Aspen Cycling Club

### Context Profile for Aspen Cycling Club

1. **Organization Mission & Cause**:
   - The Aspen Cycling Club is dedicated to promoting cycling as a healthy lifestyle choice and fostering a sense of community among cyclists of all levels. Their mission is to create a welcoming environment for cyclists, encourage participation in cycling events, and advocate for cycling-related initiatives in the Aspen area. They aim to enhance the cycling experience through education, events, and community engagement.

2. **Type of Activities**:
   - The organization hosts a variety of activities including:
     - **Community Rides**: Regular group rides for different skill levels.
     - **Skills Clinics**: Educational sessions aimed at improving cycling skills, such as the upcoming Mountain Bike Skills Clinic.
     - **Fundraising Events**: Events like the "Spring Valley Lunch" to support club activities and community initiatives.
     - **Advocacy**: Promoting cycling-friendly policies and infrastructure in the Aspen area.

3. **Tone of Voice**:
   - The tone of the Aspen Cycling Club is friendly, inviting, and community-oriented. Communications are often casual yet informative, aiming to engage and inspire both seasoned cyclists and newcomers. The use of direct address (e.g., "Hi [First Name]") in emails adds a personal touch, making recipients feel valued.

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications, particularly in email campaigns. For example, they use the calendar emoji (📅) to highlight important dates. Emoji usage appears to be moderate and serves to enhance the friendly and approachable tone of their messages.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The club has a small but active membership base, indicated by the number of forms and email campaigns.
   - **Impact Metrics**: While exact metrics are not provided, the club emphasizes community engagement and participation in events as key indicators of success.
   - **Volunteer Info**: The club likely relies on volunteers for events and activities, although specific volunteer opportunities were not detailed on the website.

6. **Writing Guidelines**:
   - **Personalization**: Use first names in communications to create a personal connection.
   - **Friendly and Inviting Language**: Maintain a casual tone that encourages participation and community involvement.
   - **Clear and Concise Information**: Provide straightforward details about events, including dates, times, and registration information.
   - **Use of Emojis**: Incorporate emojis to enhance engagement but avoid overuse to maintain professionalism.
   - **Call to Action**: Include clear calls to action in emails and event promotions to encourage sign-ups and participation.

This context profile should guide the creation of personalized and effective content for the Aspen Cycling Club, ensuring alignment with their mission, tone, and community-focused approach.

RACE BIB REPLACEMENT

Plate holder

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Kristen Heathkristen@aspencyclingclub.org

Aspen Cycling Club

Forgotten Race BIB

RACE BIB REPLACEMENT

$5

Plate holder

$10