American Cancer Society - Northeast Region

### Context Profile for American Cancer Society - Northeast Region

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer. They provide support through research, education, advocacy, and patient services, aiming to improve the quality of life for cancer patients and their families.

#### 2. Type of Activities
- **Events**: ACS organizes various events, including the "Tribute of Light Celebration," which honors loved ones affected by cancer. Participants can dedicate tributes and engage in a ceremony.
- **Fundraising Campaigns**: They run multiple fundraising initiatives to support their mission, including community walks, galas, and online donation drives.
- **Community Programs**: ACS offers programs that provide resources and support for patients and caregivers, including transportation services, educational workshops, and support groups.

#### 3. Tone of Voice
The tone of voice used by ACS is **inspiring**, **supportive**, and **compassionate**. Their communications aim to uplift and motivate individuals affected by cancer while fostering a sense of community and hope. The language is often formal yet accessible, creating a welcoming atmosphere for all.

#### 4. Emoji Usage
The American Cancer Society does not appear to use emojis in their official communications, maintaining a more traditional and professional tone in their messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913.
- **Scale**: The Northeast Region is part of a larger national organization with a significant presence across the United States.
- **Impact Metrics**: ACS has contributed to a decline in cancer mortality rates and funds numerous research projects aimed at cancer prevention and treatment.
- **Volunteer Info**: ACS relies heavily on volunteers for events and programs, encouraging community involvement and support.

#### 6. Writing Guidelines
- **Style**: Use a compassionate and encouraging tone, focusing on community support and empowerment.
- **Language**: Avoid jargon; use clear and straightforward language to ensure accessibility.
- **Structure**: Use headings and bullet points for easy readability. Include calls to action that inspire participation and support.
- **Personalization**: Incorporate personal stories and testimonials to connect emotionally with the audience.

This context profile should serve as a foundation for generating personalized and effective content for the American Cancer Society - Northeast Region.

Spring Flowers - 4.5" Pot - Geranium

Spring Flowers - 4.5" Pot - Wave Petunia

Spring Flowers - 4.5" Pot - Gerber Daisy

8" Confetti Garden Planter

10" Hanging Basket - Bridal Veil (Wave Begonia)

10" Hanging Basket - Combo Mix

10" Hanging Basket - Million Bells

**Reminder at check out on Zeffy at check out, change - <span fr-original-style="color: rgb(32, 32, 32); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Support the 100% free platform we use! ❤️️ You can choose other and make it $0 to not add a convenience fee** Spring Flowers$6 - 4.5" Pots - Options Geranium, Wave Petunia or Gerber Daisy$10 - 8" Confetti Garden Planter $20 - 10" Hanging Basket - Bridal Veil (Wave Begonia), Combo Mix, Million BellsSpring Flower pick up is April 29th at West Lawn UMC Community Center from 5pm - 7pm

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing through our fundraisers and supporting the Relay For Life of Berks. Your support greatly helps our mission. 🚀 Additional details regarding your order will be shared closer to the pick up or event! If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Jess MoyerSr. Development Managerjessica.moyer@cancer.org

**Reminder at check out on Zeffy at check out, change - Support the 100% free platform we use! ❤️️ You can choose other and make it $0 to not add a convenience fee** Spring Flowers$6 - 4.5" Pots - Options Geranium, Wave Petunia or Gerber Daisy$10 - 8" Confetti Garden Planter $20 - 10" Hanging Basket - Bridal Veil (Wave Begonia), Combo Mix, Million BellsSpring Flower pick up is April 29th at West Lawn UMC Community Center from 5pm - 7pm