American Cancer Society, Relay For Life (via All About Accounting)

### Context Profile for American Cancer Society, Relay For Life

#### 1. Organization Mission & Cause
The American Cancer Society (ACS) is dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. Their mission is to eliminate cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service. Relay For Life is a key initiative under ACS that engages communities in a global movement to fight cancer, emphasizing the importance of community involvement and support for those affected by cancer.

#### 2. Type of Activities
- **Events**: Relay For Life events are community gatherings where participants walk to honor cancer survivors and remember those lost to the disease. These events often include activities such as ceremonies, games, and entertainment.
- **Fundraising Campaigns**: The organization conducts various fundraising initiatives, including the Prize Bingo event mentioned in the recent email campaign, to support cancer research and patient services.
- **Community Programs**: ACS provides resources for education, support groups, and advocacy efforts aimed at cancer prevention and awareness.

#### 3. Tone of Voice
The tone of voice used by the American Cancer Society is friendly, supportive, and inspiring. Communications aim to foster a sense of community and hope, encouraging participation and engagement. The language is approachable and often includes expressions of gratitude and encouragement, as seen in the email campaign excerpt.

#### 4. Emoji Usage
The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of emojis, focusing instead on clear and direct messaging.

#### 5. Key Facts
- **Founding Info**: The American Cancer Society was founded in 1913, making it one of the oldest and most established health organizations in the U.S.
- **Scale**: Relay For Life is a nationwide event with local chapters across the country, engaging millions of participants annually.
- **Impact Metrics**: The ACS reports significant contributions to cancer research funding, education, and support services, although specific metrics were not detailed on the website.
- **Volunteer Info**: Volunteers play a crucial role in organizing events and supporting the mission of ACS, with opportunities available for individuals and groups to get involved.

#### 6. Writing Guidelines
- **Style**: Use a conversational and encouraging tone that reflects the supportive nature of the organization. 
- **Structure**: Keep communications clear and concise, using bullet points for event details and important information.
- **Personalization**: Incorporate personal touches, such as addressing recipients by name, to foster a connection.
- **Call to Action**: Include strong calls to action that encourage participation in events and donations, emphasizing the impact of contributions on cancer research and support.

This context profile serves as a comprehensive guide for creating tailored content for the American Cancer Society, Relay For Life, ensuring alignment with their mission, tone, and community-focused activities.

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Youth Large T-shirt

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Youth XL T-shirt

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Adult Small T-shirt

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Adult Medium T-shirt

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Adult Large T-shirt

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Adult XL T-shirt

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Adult 2XL T-shirt

Select this option for size Adult 3XL. This price includes shipping. Please note any shirts ordered in 3XL will be delivered in a slightly different color pattern show on the headers photo.

Adult 3XL T-shirt

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Adult 4XL T-shirt

Kids—Adult XL - $25  Adult 2XL - 4XL - $28 Help us finish out the year strong by selling through our remaining inventory! Limited quantities available of each size, prices include shipping. At check out there is a section that says, "<span style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Support the 100% free platform we use! ❤️️" You can choose to select "other" and change it to "0" if you do not want to add a platform use fee. Contact Michelle at GroveCityPARelay@cancer.org with any questions you may have.  PLEASE NOTE: DUE TO SUPPLY CHAIN ISSUES, SIZES 3XL AND 4XL ARE ONLY AVAILABLE IN A SLIGHTLY DIFFERENT COLOR PATTERN. ALL OTHER SIZES WILL BE IN THE PINK, YELLOW AND BLUE COLOR COMBO. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699145153/kjga1o5fw9a2wirzbynf.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your support or Relay For Life of Grove City Area Kind regards. Michelle Ducharmemichelle.ducharme@cancer.org814.616.2035

Kids—Adult XL - $25  Adult 2XL - 4XL - $28 Help us finish out the year strong by selling through our remaining inventory! Limited quantities available of each size, prices include shipping. At check out there is a section that says, "Support the 100% free platform we use! ❤️️" You can choose to select "other" and change it to "0" if you do not want to add a platform use fee. Contact Michelle at GroveCityPARelay@cancer.org with any questions you may have.  PLEASE NOTE: DUE TO SUPPLY CHAIN ISSUES, SIZES 3XL AND 4XL ARE ONLY AVAILABLE IN A SLIGHTLY DIFFERENT COLOR PATTERN. ALL OTHER SIZES WILL BE IN THE PINK, YELLOW AND BLUE COLOR COMBO. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1699145153/kjga1o5fw9a2wirzbynf.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />