Greater Washington Asian Deaf Association

### Context Profile for Greater Washington Asian Deaf Association (GWADA)

1. **Organization Mission & Cause**:
   - **Mission**: The Greater Washington Asian Deaf Association (GWADA) is dedicated to empowering the Asian Deaf community through advocacy, education, and social engagement. Their mission emphasizes creating a supportive environment that fosters inclusion and cultural identity among Deaf individuals of Asian descent.
   - **Cause**: GWADA aims to bridge the gap between the Deaf and hearing communities while promoting awareness and understanding of Deaf culture, particularly within the Asian context.

2. **Type of Activities**:
   - **Events**: GWADA organizes various social events, such as the "Fall Social & Elections," which includes community gatherings, networking opportunities, and elections for board positions.
   - **Fundraising Campaigns**: They engage in fundraising activities to support their programs and events, encouraging community participation.
   - **Community Programs**: GWADA offers educational workshops and resources aimed at enhancing the skills and knowledge of its members, alongside advocacy efforts for Deaf rights and accessibility.

3. **Tone of Voice**:
   - The tone of GWADA's communications is **friendly**, **inclusive**, and **encouraging**. They use approachable language that invites community participation and fosters a sense of belonging. The content is often written in a conversational style, making it accessible to a diverse audience.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. However, if they were to incorporate emojis, they might use friendly and community-oriented symbols (like 🎉 for celebrations or 🤝 for collaboration) to enhance engagement in social media or informal communications.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but GWADA has established itself as a vital resource for the Asian Deaf community in the Greater Washington area.
   - **Scale**: The organization has engaged with a significant number of community members, as indicated by their 11 forms and 12 email campaigns.
   - **Impact Metrics**: While specific metrics were not detailed, the active participation in events and community programs suggests a positive impact on the community.
   - **Volunteer Info**: Opportunities for volunteering and participation in leadership roles are highlighted, particularly during events like the Fall Social.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and inclusive tone that reflects community values. Avoid overly formal language; instead, opt for friendly and engaging phrases.
   - **Content Structure**: Begin with a welcoming introduction, followed by clear information about events or initiatives, and conclude with a call to action encouraging participation or support.
   - **Personalization**: Use personalized greetings in emails (e.g., addressing recipients by name) to foster a sense of connection.
   - **Visual Elements**: Incorporate visuals where appropriate, such as images from past events or infographics that represent community engagement, while maintaining a clean and organized layout.

This context profile serves as a foundational guide for creating tailored content that resonates with the Greater Washington Asian Deaf Association's mission, values, and community engagement efforts.

Designed by Paul Guo (IG handle name: @paulguoart)

#StopAsian Hate shirt (member)

#StopAsianHate shirt (non-member)

Designed by Linglin (Lynne) Chen (IG handle name: @lynnechen)

2024 GWADA Shirt (member)

2024 GWADA Shirt (non-member)

Spicy Chili Crunch (member)

Spicy Chili Crunch (non-member)

We are selling two different types of GWADA shirts (please see below for more details on each shirt):<ol><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">#StopAsianHate shirt </li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">2024 GWADA "Embracing Heritage, Breaking Barriers" shirt</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">pi00a Spicy Chili Crunch</li></ol> GWADA #StopAsianHate Shirt: Due to popular demand, we are bringing back GWADA #StopAsianHate shirts! They are designed by one of our GWADA members, Paul Guo (IG handle name: @paulguoart). The shirts are LIMITED EDITION and are sold on a first-come first-serve basis. Shirts will not be mailed out; they must be picked up from a GWADA officer in the DC/MD/VA area or at a GWADA event. Shirt design:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1707941791/kip9lrdkn2ptn4ruhkyi.png" style="box-sizing:inherit;max-width:100%;position:relative;cursor:pointer;padding:0px 1px;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:762px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none" /> Shirt design close-up: <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1707941850/vevlmryalpzw6lckrfpm.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none" /> 2024 GWADA "Embracing Heritage, Breaking Barriers" Shirt: New 2024 GWADA shirts are here! They are designed by one of our GWADA members, Linglin (Lynne) Chen (IG handle name: @lynnechen.art). The shirt motto is "Embracing Heritage, Breaking Barriers." Shirts will not be mailed out; they must be picked up from a GWADA officer in the DC/MD/VA area or at a GWADA event. Shirt design:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1709083854/xkkxcmaqpnyomj4isu5k.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none" /> Shirt design close-up:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1709083829/oxtxbyhxq4hgkorvjas6.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none" />pi00a Spicy Chili Crunch We are also selling Spicy Chili Crunch from pi00a! Cost for one jar is $12 for members and $14 for non-members. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1713488739/fmdsimrcw7gbdrqqdze3.png" style="width:195px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;-webkit-user-select:none" />

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you for your order! We appreciate your support for the Asian Deaf community.  GWADAgwada.dmv@gmail.com

We are selling two different types of GWADA shirts (please see below for more details on each shirt):<ol><li>#StopAsianHate shirt </li><li>2024 GWADA "Embracing Heritage, Breaking Barriers" shirt</li><li>pi00a Spicy Chili Crunch</li></ol> GWADA #StopAsianHate Shirt: Due to popular demand, we are bringing back GWADA #StopAsianHate shirts! They are designed by one of our GWADA members, Paul Guo (IG handle name: @paulguoart). The shirts are LIMITED EDITION and are sold on a first-come first-serve basis. Shirts will not be mailed out; they must be picked up from a GWADA officer in the DC/MD/VA area or at a GWADA event. Shirt design:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1707941791/kip9lrdkn2ptn4ruhkyi.png" style="box-sizing:inherit;position:relative;cursor:pointer;padding:0px 1px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:762px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none;max-width:100%" /> Shirt design close-up: <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1707941850/vevlmryalpzw6lckrfpm.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none;max-width:100%" /> 2024 GWADA "Embracing Heritage, Breaking Barriers" Shirt: New 2024 GWADA shirts are here! They are designed by one of our GWADA members, Linglin (Lynne) Chen (IG handle name: @lynnechen.art). The shirt motto is "Embracing Heritage, Breaking Barriers." Shirts will not be mailed out; they must be picked up from a GWADA officer in the DC/MD/VA area or at a GWADA event. Shirt design:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1709083854/xkkxcmaqpnyomj4isu5k.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none;max-width:100%" /> Shirt design close-up:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1709083829/oxtxbyhxq4hgkorvjas6.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;-webkit-user-select:none;max-width:100%" />pi00a Spicy Chili Crunch We are also selling Spicy Chili Crunch from pi00a! Cost for one jar is $12 for members and $14 for non-members. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1713488739/fmdsimrcw7gbdrqqdze3.png" style="width:195px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;-webkit-user-select:none;max-width:100%" />

Greater Washington Asian Deaf Association

GWADA Sales

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