Madrona Neighborhood Association

### Context Profile for Madrona Neighborhood Association

#### 1. Organization Mission & Cause
The **Madrona Neighborhood Association (MNA)** aims to enhance the quality of life for residents in the Madrona neighborhood of Seattle, Washington. Their mission centers around fostering a sense of community, advocating for local issues, and promoting neighborhood safety and beautification. They strive to create a vibrant and inclusive environment where residents can engage with one another and participate in community-building activities.

#### 2. Type of Activities
MNA engages in a variety of activities including:
- **Community Events**: Organizing events such as the Mayfair, which fosters community spirit and engagement.
- **Fundraising Campaigns**: Initiatives like "MIP 2025 Day of Donations" to support neighborhood projects and improvements.
- **Safety and Advocacy Programs**: Addressing local concerns through advocacy and community meetings.
- **Volunteer Opportunities**: Encouraging residents to participate in neighborhood clean-ups and other volunteer-driven initiatives.

#### 3. Tone of Voice
The tone of voice used by MNA is **friendly, community-oriented, and encouraging**. Communications are designed to be approachable and inclusive, often using direct address to engage the reader. The language is clear and straightforward, fostering a sense of belonging and urgency about community involvement.

#### 4. Emoji Usage
MNA incorporates **emojis** in their communications, particularly in email campaigns. For example, they use calendar (📅) and location (📍) emojis to highlight event details, which adds a casual and friendly touch to their messaging. The use of emojis appears to be moderate, enhancing clarity without overwhelming the content.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but the organization operates within the Madrona neighborhood of Seattle.
- **Scale**: The association has 15 total forms and has conducted 147 email campaigns, indicating active engagement with the community.
- **Impact Metrics**: While specific metrics are not detailed, the emphasis on community events and volunteer opportunities suggests a focus on community involvement and local impact.
- **Volunteer Info**: The website encourages residents to volunteer for various community initiatives, although specific volunteer statistics are not provided.

#### 6. Writing Guidelines
Based on the existing content patterns observed on the MNA website and in their communications:
- Use a **friendly and inviting tone** that encourages community participation.
- Keep language **clear and concise**, avoiding jargon to ensure accessibility for all residents.
- Incorporate **personalization** in communications, addressing recipients by name where possible.
- Use **bullet points or emojis** to highlight important information, especially in event details.
- Maintain a **positive and uplifting message**, focusing on community achievements and opportunities for involvement.

This context profile serves as a foundational guide for generating tailored content that aligns with the Madrona Neighborhood Association's mission and communication style.

One of the most loved attractions of Mayfair, the pony rides!

Sponsor 1 pony (4 Available)

The Zaniac. Kids comedy show that always makes kids AND adults laugh!

Co-SponsorThe Zaniac

Inflatable Obstacle Course

Bounce House & Arcade Games

A new addition in 2023. It was a huge hit and we would love to have it back.

Toddler Soft Zone

Face Painter

This year we want to have a glitter artist for those wanting small art, in hopes to not have such a long face painting line.

Glitter Tatto Artist

Reptile Man

*THIS IS NOT A SPONSORSHIP*

With this option, you may have a banner and/or advertising materials with your logo on them. 
We will collect 10% of all sales to give to the Parks Department on top of the $50 booth fee.
Sales must be tracked.

Booth Option 1

*THIS IS NOT A SPONSORSHIP*

With this option, you may have 1 banner and/or advertising materials with your logo on them.

$100 will go straight to the parks department for their advertising fee.

Booth Option 2

*THIS IS NOT A SPONSORSHIP*

With this option, you cannot have any logos or advertising materials.

Booth Option 3

Thank you for joining us with your sponsorship for Mayfair this year. Please choose what item you would like to sponsor. All sponsorships over $300 will receive their business logo on the "sponsors" banner on the day of the event, as well as mentions on social media, our website, and the newsletter. For general Mayfair donations in another amount, you can make those donations <a href="https://www.zeffy.com/en-US/fundraising/d3550d1a-bde1-4ccb-881d-1f5863efcfaf?fbclid=IwAR1maUtgOy82AZLl4FWrf_tXrjvT2ju-Lzkh7oWZIGQcPj5Ej0KxugK1NCc_aem_Aa3rmk0ifyWpWoEC9bB8V3zcacOOknidgPpxNX01IOFod6_ZOabI8h20nf-Yz7bHSXMv_rpi3pLS8KJRQQfVS4Az" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">HERE</a>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-touch-callout:none;-webkit-user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for being a sponsor for Madrona Mayfair 2024. We couldn't do it without you, and our community greatly benefits from your generosity! Please send a high quality logo for the Sponsors banner/posters ASAP to mayfair@madrona.us Kind regards. RamonaMayfair Coordinatormayfair@madrona.us2065568181

Thank you for joining us with your sponsorship for Mayfair this year. Please choose what item you would like to sponsor. All sponsorships over $300 will receive their business logo on the "sponsors" banner on the day of the event, as well as mentions on social media, our website, and the newsletter. For general Mayfair donations in another amount, you can make those donations <a href="https://www.zeffy.com/en-US/fundraising/d3550d1a-bde1-4ccb-881d-1f5863efcfaf?fbclid=IwAR1maUtgOy82AZLl4FWrf_tXrjvT2ju-Lzkh7oWZIGQcPj5Ej0KxugK1NCc_aem_Aa3rmk0ifyWpWoEC9bB8V3zcacOOknidgPpxNX01IOFod6_ZOabI8h20nf-Yz7bHSXMv_rpi3pLS8KJRQQfVS4Az" target="_blank">HERE</a>

Madrona Neighborhood Association

Mayfair Sponsorships 2024

Madrona Playfield

Sponsor 1 pony (4 Available)

$425

Co-SponsorThe Zaniac

$375

Inflatable Obstacle Course

$500

Bounce House & Arcade Games

$350

Toddler Soft Zone

$300