Jax Data

### Context Profile for Jax Data

1. **Organization Mission & Cause**:
   - **Mission**: Jax Data is dedicated to fostering a community around data technology, specifically through events like SQL Saturday. Their goal is to provide educational opportunities, networking, and resources for professionals in the data field.
   - **Cause**: The organization focuses on enhancing knowledge and skills related to the Microsoft Data Platform, aiming to make such learning accessible and free to the public.

2. **Type of Activities**:
   - **Events**: The primary activity is the SQL Saturday event, which is an annual conference that includes sessions led by industry experts, networking opportunities, and community engagement.
   - **Fundraising Campaigns**: They offer sponsorship opportunities for their events, which help sustain the free nature of the conference.
   - **Community Programs**: Involvement of volunteers is crucial, indicating a strong community-driven approach.

3. **Tone of Voice**:
   - The tone is **professional yet friendly**, aiming to be inclusive and engaging. The language is straightforward and informative, with an emphasis on collaboration and community support.
   - The content is structured to be clear and accessible, appealing to both sponsors and attendees.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. The tone remains formal and professional, focusing on clarity and information delivery without the use of casual elements like emojis.

5. **Key Facts**:
   - **Founding Info**: Jax Data is a 501(c)(3) nonprofit organization, indicating a commitment to charitable purposes.
   - **Scale**: The organization has hosted SQL Saturday events since 2006, with significant growth in attendance, making it one of the largest SQL Saturday events in the U.S.
   - **Impact Metrics**: The 2022-2024 events were noted as the largest SQL Saturdays globally, with over 750 attendees and 50+ sessions each year.
   - **Volunteer Info**: The organization relies heavily on volunteers to run events, highlighting community involvement and support.

6. **Writing Guidelines**:
   - **Style**: Maintain a professional and informative style, focusing on clarity and engagement. Use straightforward language that is accessible to a wide audience.
   - **Structure**: Use clear headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Encourage community involvement and support, highlighting the importance of sponsors and volunteers in communications.
   - **Personalization**: Incorporate personalized greetings in emails, as seen in the thank-you email template, to create a more engaging experience for recipients.

This context profile provides a comprehensive overview of Jax Data, enabling AI assistants to generate tailored and effective content that resonates with the organization's mission and audience.

LXCL:8 pack group Precon Ticket that includes a 2 hour consulting session to be used within 1 month of precon at early bird pricing.

PreCon: Pinal Dave - 8 Group Bundle w/2 Hour Consult Session

LXCL:5 pack group Precon Ticket that includes a 1 hour consulting session to be used within 1 month of precon at early bird pricing.

PreCon: Pinal Dave - 5 Group Bundle w/1 Hour Consult Session

LXCL:1 Precon Ticket for Pinal Dave with an autographed book at early bird pricing.

PreCon: Pinal Dave - 1 Early Bird - With Autographed Book

LXCL:1 Precon Ticket for Pinal Dave with early bird pricing.

PreCon: Pinal Dave - 1 Early Bird

LXCL:8 pack group Precon Ticket that includes a 2 hour consulting session to be used within 1 month of precon.

LXCL:5 pack group Precon Ticket that includes a 1 hour consulting session to be used within 1 month of precon.

LXCL:1 Precon Ticket for Pinal Dave with an autographed book

PreCon: Pinal Dave - 1 - With Autographed Book

LXCL:1 Precon Ticket for Pinal Dave

PreCon: Pinal Dave - 1

SQL Server performance tuning looks big from a distance, but once you work with real examples, it becomes much easier. This workshop is fully hands on. You will learn tuning by fixing real problems step by step, the same way you would in real projects. This is a workshop with zero (0) slides and 100% demos. Everything you learn happens directly in SQL Server, in real time. You will tune slow queries, build smarter indexes, understand locking behavior, read wait stats, and handle parallelism surprises right in front of your eyes. Every concept comes with an action that you will try yourself. You will also hear a short and honest note about AI. The goal is to give you the skills that help you survive the AI transformation. We skip skills that AI can do for you. We focus only on the parts that are real and essential and will keep you valuable in any database team. The workshop includes&nbsp; &bull; Four hours of fast paced demos with real scenarios&nbsp;&bull; Two hours of guided practice where you solve tasks&nbsp;&bull; Thirty minutes of AMA time for your burning questions&nbsp; It is lively, engaging, and built to make you confident. You will work on tasks such as&nbsp;&bull; Create the right index for a slow query&nbsp;&bull; Rewrite a poorly performing query&nbsp;&bull; Investigate blocking and reduce lock waits using GenAI&nbsp;&bull; Choose indexes that avoid unnecessary locks&nbsp;&bull; Read basic wait stats and spot the top bottleneck&nbsp;&bull; Understand simple parallelism issues and tune them By the end, you will know how to find slow spots, tune common queries, and use core tools like execution plans, indexes, waits, and parallelism with confidence. You will also understand which skills matter most in a world where AI is becoming normal. Goals<ol fr-original-style="" start="1" style="width: 100%; box-sizing: inherit;" type="1"><li fr-original-style="" style="box-sizing: inherit;">Learn the fundamentals of SQL Server performance tuning with real hands on tasks</li><li fr-original-style="" style="box-sizing: inherit;">Understand how indexing, query patterns, locking, waits, and parallelism affect performance</li><li fr-original-style="" style="box-sizing: inherit;">Build essential tuning skills that stay valuable even during the AI shift</li></ol>Prerequisites&nbsp; Participants should know basic SQL. No performance tuning experience is needed. Basic SQL Server knowledge helps but is not required. Speaker Pinal Dave is a seasoned SQL Server Performance Tuning Expert and independent consultant. With over 22 years of hands-on experience, he has authored 14 books on SQL Server, created 92 Pluralsight courses, and published more than 5,800 articles on database technology on his blog, SQLAuthority. He also holds a Master of Science degree and multiple database certifications.

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for registering for the Day of Data Jacksonville Pre-con!&nbsp; If you have any questions or need further information, please feel free to reach out.&nbsp; -The Jax Data Team

SQL Server performance tuning looks big from a distance, but once you work with real examples, it becomes much easier. This workshop is fully hands on. You will learn tuning by fixing real problems step by step, the same way you would in real projects. This is a workshop with zero (0) slides and 100% demos. Everything you learn happens directly in SQL Server, in real time. You will tune slow queries, build smarter indexes, understand locking behavior, read wait stats, and handle parallelism surprises right in front of your eyes. Every concept comes with an action that you will try yourself. You will also hear a short and honest note about AI. The goal is to give you the skills that help you survive the AI transformation. We skip skills that AI can do for you. We focus only on the parts that are real and essential and will keep you valuable in any database team. The workshop includes  • Four hours of fast paced demos with real scenarios • Two hours of guided practice where you solve tasks • Thirty minutes of AMA time for your burning questions  It is lively, engaging, and built to make you confident. You will work on tasks such as • Create the right index for a slow query • Rewrite a poorly performing query • Investigate blocking and reduce lock waits using GenAI • Choose indexes that avoid unnecessary locks • Read basic wait stats and spot the top bottleneck • Understand simple parallelism issues and tune them By the end, you will know how to find slow spots, tune common queries, and use core tools like execution plans, indexes, waits, and parallelism with confidence. You will also understand which skills matter most in a world where AI is becoming normal. Goals<ol><li>Learn the fundamentals of SQL Server performance tuning with real hands on tasks</li><li>Understand how indexing, query patterns, locking, waits, and parallelism affect performance</li><li>Build essential tuning skills that stay valuable even during the AI shift</li></ol>Prerequisites  Participants should know basic SQL. No performance tuning experience is needed. Basic SQL Server knowledge helps but is not required. Speaker Pinal Dave is a seasoned SQL Server Performance Tuning Expert and independent consultant. With over 22 years of hands-on experience, he has authored 14 books on SQL Server, created 92 Pluralsight courses, and published more than 5,800 articles on database technology on his blog, SQLAuthority. He also holds a Master of Science degree and multiple database certifications.

Jax Data

Pre-con: AI Bulletproof DBA: Thriving with SQL Performance in the AI Era - Pinal Dave - Day of Data - Jacksonville, 2026

1 UNF Dr. building 51

PreCon: Pinal Dave - 8 Group Bundle w/2 Hour Consult Session

$1,920

PreCon: Pinal Dave - 5 Group Bundle w/1 Hour Consult Session

$1,200

PreCon: Pinal Dave - 1 - With Autographed Book

$230

PreCon: Pinal Dave - 1

$225