McCormick Research Institute

### Context Profile for McCormick Research Institute

1. **Organization Mission & Cause:**
   - The McCormick Research Institute is dedicated to supporting veterans and their families through various programs and initiatives. Their mission focuses on enhancing the quality of life for veterans by providing resources, education, and community support. They aim to honor and empower those who have served in the military.

2. **Type of Activities:**
   - The organization engages in a variety of activities, including:
     - **Veteran Programs:** Initiatives like the Camp McCormick program that provide care and assistance to veterans.
     - **Fundraising Events:** Annual events like the McCormick Cup, where proceeds directly benefit veteran programs.
     - **Community Engagement:** Opportunities for community members to participate in honoring veterans, such as through sponsorships and donations.

3. **Tone of Voice:**
   - The tone of the McCormick Research Institute is **friendly**, **inspiring**, and **supportive**. Their communications aim to foster a sense of community and connection, encouraging participation and support for veterans. The language is accessible and warm, making it inviting for potential donors and volunteers.

4. **Emoji Usage:**
   - The content reviewed from the website and email campaigns does not prominently feature emojis. The communication style leans more towards professional and heartfelt messaging, focusing on clarity and emotional resonance rather than casual or playful elements.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available from the website; further research may be needed to obtain this information.
   - **Scale:** The organization has a total of 14 forms and has conducted 30 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics:** While specific metrics were not detailed on the website, the focus on community programs and fundraising events suggests a commitment to measurable outcomes for veterans’ support.
   - **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, though specific details were not explicitly outlined.

6. **Writing Guidelines:**
   - **Personalization:** Use of first names in communications is encouraged to create a personal connection with recipients.
   - **Clarity and Warmth:** Maintain a clear and warm tone, focusing on the mission to support veterans.
   - **Call to Action:** Include strong calls to action that invite participation, whether through donations, event sponsorship, or volunteering.
   - **Community Focus:** Highlight community involvement and the impact of contributions on veterans’ lives.

### Conclusion
This context profile provides a comprehensive overview of the McCormick Research Institute, emphasizing their mission to support veterans and the community-oriented approach they take in their activities. By adhering to the outlined tone and writing guidelines, future communications can resonate more deeply with their audience, fostering greater engagement and support.

• Ten guest tickets

• 30-second commercial played prior 
  to derby race

• Premiere logo presence at the event

• Logo on event communications & website

• Social media mentions

Derby Champion

• Six guests tickets

• Logo presence at the event

• Name on event communications & website

• Website & social media mentions

Win Sponsor

Place Sponsor

Show Sponsor

Welcome to McCormick's Derby: Horses, Hats & Heroes, where the spirit of the Kentucky Derby meets the vibrant energy of Central Florida! Join us for an exhilarating day of horse racing excitement and culinary delights, all in support of the charitable programs of McCormick Research Institute. Experience the thrill of high-stakes races on the big screen, immersing yourself in the heart-pounding action of the track right here at the McCormick barn. Indulge in an open bar, try your luck at our casino games, and savor the finest dining options available, all amidst an atmosphere of elegance and sophistication. Come be a part of this unforgettable event, where passion for horse racing meets philanthropy in the most spectacular of ways. Derby Race & Taste promises a day of entertainment, luxury, and goodwill, all for a worthy cause.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for Derby Race & Taste!  Your support means the world to us and will make a significant difference in the lives touched by the charitable programs of McCormick. Get ready for an unforgettable experience filled with excitement, elegance, and the spirit of giving. We can't wait to see you at the barn! *Your ticket is attached to this email which you will need for entry.

Welcome to McCormick's Derby: Horses, Hats &amp; Heroes, where the spirit of the Kentucky Derby meets the vibrant energy of Central Florida! Join us for an exhilarating day of horse racing excitement and culinary delights, all in support of the charitable programs of McCormick Research Institute. Experience the thrill of high-stakes races on the big screen, immersing yourself in the heart-pounding action of the track right here at the McCormick barn. Indulge in an open bar, try your luck at our casino games, and savor the finest dining options available, all amidst an atmosphere of elegance and sophistication. Come be a part of this unforgettable event, where passion for horse racing meets philanthropy in the most spectacular of ways. Derby Race &amp; Taste promises a day of entertainment, luxury, and goodwill, all for a worthy cause.

McCormick Research Institute

Derby Fundraiser 2024

4651 Rummell Rd

Derby Champion

$5,000

Win Sponsor

$2,500

Place Sponsor

$250

Show Sponsor

$150

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