Mystic River Rugby Club

### Context Profile for Mystic River Rugby Club

#### 1. Organization Mission & Cause
**Mission:** Mystic River Rugby Club is dedicated to promoting the sport of rugby and fostering a strong community among players, families, and supporters. Their mission emphasizes inclusivity, teamwork, and personal development through the sport of rugby. They aim to provide opportunities for athletes of all ages and skill levels to participate in rugby, develop their skills, and compete at various levels.

**Cause:** The organization focuses on youth and adult rugby programs, emphasizing the values of sportsmanship, discipline, and community engagement. They strive to build a supportive environment where players can grow both on and off the field.

#### 2. Type of Activities
- **Rugby Programs:** They offer various rugby programs for different age groups, including youth and adult leagues.
- **Events:** The club organizes tournaments, training camps, and social events to engage the community and promote rugby.
- **Fundraising Campaigns:** Recent campaigns include efforts to fund travel for teams to national competitions, such as the "Send Mystic River 7's to Nationals" campaign.
- **Community Engagement:** The club actively participates in community outreach and events to promote rugby and engage with local communities.

#### 3. Tone of Voice
The tone of voice used by Mystic River Rugby Club is **friendly, encouraging, and community-oriented**. Their communications are often informal and conversational, aiming to foster a sense of belonging and camaraderie among members and supporters. They use exclamation points and direct appeals to engage readers, creating an inspiring and motivating atmosphere.

#### 4. Emoji Usage
The organization does incorporate emojis in their communications, particularly in campaign titles and social media posts. Examples include:
- 🏉 (rugby ball)
- 🏆 (trophy)
- They use emojis sparingly but effectively to add enthusiasm and visual interest to their messages.

#### 5. Key Facts
- **Founding Info:** The specific founding date is not provided on the website, but the club has a history of involvement in the rugby community.
- **Scale:** The club has a total of 12 forms and has conducted 16 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed, the club highlights achievements such as tournament placements and community participation.
- **Volunteer Info:** The club encourages volunteer participation, especially for events and fundraising efforts, though specific volunteer metrics are not mentioned.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and conversational tone. Use direct appeals to the reader to foster engagement.
- **Structure:** Use short paragraphs and bullet points where appropriate to enhance readability.
- **Call to Action:** Include clear calls to action in fundraising and event communications, encouraging immediate support or participation.
- **Personalization:** Use personalized greetings in emails (e.g., addressing recipients by name) to create a more intimate connection.

This context profile serves as a foundational guide for creating content that aligns with Mystic River Rugby Club's mission, values, and communication style, ensuring that all messaging resonates with their audience effectively.

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Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for ... ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-36b8cc3e-0202-4be8-85f1-607277f215fd}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date As a reminder, you must also... Kind regards. Jonathan Fonviellejon.fonvielle@gmail.com(978) 317-6758

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Mystic River Rugby Club

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