Indiana AIDS Fund, Inc

**Context Profile for Indiana AIDS Fund, Inc.**

1. **Organization Mission & Cause:**
   - The Indiana AIDS Fund, Inc. is dedicated to supporting individuals affected by HIV/AIDS in Indiana. Their mission focuses on raising funds to provide financial assistance to those in need, particularly through the Gregory R. Powers Direct Emergency Financial Assistance (DEFA) Fund. The organization aims to improve the quality of life for individuals living with HIV/AIDS and to promote awareness and education about the disease.

2. **Type of Activities:**
   - The organization engages in various fundraising activities, including:
     - **Indy Bag Ladies Fundraising Events:** Established in 1981, this group hosts events such as the annual Bus Tour, “Shimmering Shamrocks,” “Cadillac Barbie’s Disco Brunch,” and “The Stockings Were Hung.”
     - **Community Engagement:** They collaborate with other nonprofits, such as Step Up, Inc., Indiana Youth Group, and the Damien Center, to support broader community health initiatives.
     - **Direct Financial Assistance:** Funds raised are allocated to provide emergency financial support to those affected by HIV/AIDS.

3. **Tone of Voice:**
   - The tone of the Indiana AIDS Fund is friendly, supportive, and community-oriented. Communications are often casual yet respectful, aiming to inspire participation and foster a sense of belonging among supporters and beneficiaries. The language used is inclusive and emphasizes the importance of community support and engagement.

4. **Emoji Usage:**
   - The organization utilizes emojis in their communications to add a friendly and approachable touch. For example, they use calendar (📅) and location (📍) emojis in event reminders, which helps to visually highlight important information and make the content more engaging.

5. **Key Facts:**
   - **Founding Info:** The Indy Bag Ladies, a key fundraising group for the Indiana AIDS Fund, was founded in 1981.
   - **Scale:** The organization has a total of 359 forms and has conducted 9 email campaigns.
   - **Impact Metrics:** Specific metrics were not detailed on the website, but the organization emphasizes the importance of financial assistance for individuals living with HIV/AIDS.
   - **Volunteer Info:** The organization encourages community involvement and participation in events, indicating a strong volunteer base.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inclusive tone that encourages community involvement. Avoid overly formal language; instead, opt for conversational phrases that invite participation.
   - **Structure:** Keep communications clear and concise, using bullet points or lists where appropriate to enhance readability.
   - **Emojis:** Incorporate emojis sparingly to emphasize key points or to make the content more engaging, particularly in event reminders and thank-you messages.
   - **Personalization:** Use personalized greetings in communications to enhance connection with the audience (e.g., using the recipient's first name).

This context profile provides a comprehensive overview of the Indiana AIDS Fund, Inc. and can be used to guide the creation of personalized and effective content for their communications.

Indiana AIDS Fund, Inc

Indiana AIDS Walk 2011