American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.

Product Details
The NRS Women's Silkweight Hoodie gives you the performance and sun protection you need on the water and the ultralight comfort you crave at camp. 
♦  Features a dropped hem in the back for added coverage, thumbholes to protect your hands as you row and drawstrings to cinch the hood when the wind picks up. 
♦  Built from 100% recycled material, the technical fabric enhances the body's natural cooling process by wicking excess moisture and drying quickly while also providing UPF 50+ sun protection.
♦  Strategic seam placement avoids high-friction zones, enhancing athletic performance and letting you row, paddle and swim in comfort.
♦ Integrated antimicrobial elements in the fabric prevent the build-up of funky smells.
♦ Dropped rear hem provides additional coverage when sitting.
Regular fit for casual comfort by itself, under a PFD or as a base layer for technical outerwear.
♦ Laser-cut thumbholes extend sun protection to the tops of your hands without adding unnecessary bulk to the cuffs.
♦ Lightweight drawstring cinches the hood around your face.
♦ More product details:  https://www.nrs.com/nrs-womens-silkweight-hoodie/pe8h

*shoulders fit a wee bit tight so order up if you do lots of push-ups

NRS Women's Silkweight Hoodie

SIZE LARGE IS OUT OF STOCK 
Product Details
Bake in the summer sun with reckless abandon in the NRS Men's Silkweight Hoodie. From the boat to the beach, the ultralight technical fabric breathes freely, dries quick and delivers advanced sun protection without restricting you from paddling, rowing or tossing that bocce ball.  
♦  Built from 100% recycled material, the technical fabric enhances the body's natural cooling process by wicking excess moisture and drying quickly while also providing UPF 50+ sun protection. 
♦  Integrated antimicrobial elements in the fabric prevent the build-up of funky smells. 
♦  Our seam placement avoids high-friction zones, enhancing athletic performance and letting you row, paddle and swim in comfort.
Regular fit for casual comfort by itself, under a PFD or as a base layer for technical outerwear. 
♦  Slightly dropped rear hem provides additional coverage. 
♦  Laser-cut thumbholes extend sun protection to the tops of your hands without adding unnecessary bulk to the 
cuffs. 
♦  Features a small loop and plastic button for securing the hood around the face. 
♦  All product details: https://www.nrs.com/nrs-mens-silkweight-hoodie/pdn7
♦  Sizes SMALL to XX-Large

*shoulders fit a wee bit tight so order up if you do lots of push-ups

NRS Men's Silkweight Hoodie

♦  Teal & orange combo colors
♦  heat press patch - American Packrafting Association logo
♦  100% polyester, performance fabric front panels
♦  Honeycomb polyester mesh
♦  Unstructured, six-panel, low profile
♦  Flex packable, floatable bill
♦  Stay Dri performance sweatband
♦  Quick adjust nylon backstrap closure 
♦  One size fits most

APA Mesh River Hat - Teal & Orange

♦ Maroon color
♦  heat press patch - American Packrafting Association logo
♦  100% polyester, performance fabric front panels
♦  Honeycomb polyester mesh
♦  Unstructured, six-panel, low profile
♦  Flex packable, floatable bill
♦  Stay Dri performance sweatband
♦  Quick adjust nylon backstrap closure 
♦  One size fits most

APA Mesh River Hat - Maroon

♦ Size: 9.5" wide x 9.75" tall
♦ Note: this is a half-Buff for warmer temps, less bulky fabric
♦ Great under your helmet, too!
♦ Protect your face and lips from harsh sun and reflections off the water.
♦ Wicking, quick dry, lightweight fabric.
♦ White APA circle logo printed on bottom to show your love and support, tiny Buff logo too.
♦ Soaks up tears when you're tired of hiking with heavy pack.
♦ Wear as a headband to keep that hot mess you call hair under control at camp.

APA ColorWaves UV Buff

If you are NOT attending RoundUp and want us to ship your merch to your home, please add $10 and get it in your mailbox. 

NOTE: we are taking orders until June 1 and expect to ship ALL merch in early July.

Merch Flat Rate Shipping

Order now and we'll have it ready for you at RoundUp. These are special edition orders and may not be available after RoundUp. Limited quantities available.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our soggy river booties for flaunting APA merch and supporting our cause. This purchase greatly helps our mission and you can feel proud to don your new APA threads soon. We will have your order ready for pick up at the July Packraft RoundUp.  Please encourage your paddling pals to join us at RoundUp this year or to support us with a merch purch also! You can share all the event details at <a href="https://www.packraft.org/pages/2024-packraft-roundup" target="_blank">THIS LINK</a>.  If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! APA Board Memberspackraft.org

Order now and we'll have it ready for you at RoundUp. These are special edition orders and may not be available after RoundUp. Limited quantities available.

American Packrafting Association

APA RoundUp Merch PRE-ORDER

Merch Flat Rate Shipping

$10

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