East Bay Photo Collective

### Context Profile for East Bay Photo Collective (EBPCO)

1. **Organization Mission & Cause**:
   - **Mission**: The East Bay Photo Collective is dedicated to fostering a community of photographers through education and shared experiences. Their mission emphasizes the importance of photography as a means of expression and connection among individuals.
   - **Cause**: They focus on educational initiatives that enhance the skills of photographers, promote artistic collaboration, and provide access to resources like darkroom facilities.

2. **Type of Activities**:
   - **Events**: Regular social gatherings, such as the "Darkroom User Social," which encourages community interaction among darkroom users.
   - **Fundraising Campaigns**: Various campaigns aimed at supporting the collective's educational programs and facilities.
   - **Community Programs**: Workshops, open calls for submissions, and collaborative projects that engage members and the broader community in photography.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **informal**. The language used is accessible and encourages participation, with a focus on community building and shared experiences. Phrases like "Can’t wait to see you there!" exemplify their welcoming approach.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional yet approachable without relying on emoji to convey emotion or engagement.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not provided on the website.
   - **Scale**: The organization has a total of 111 forms and has conducted 782 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the emphasis on community connection and educational opportunities suggests a focus on qualitative impact.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly stated on the website but may be inferred from community engagement activities.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone. Avoid overly formal language; instead, aim for inclusivity and warmth.
   - **Structure**: Keep communications clear and concise, using short paragraphs and direct calls to action. Use bold text for emphasis on important points, as seen in event descriptions.
   - **Personalization**: Incorporate personalized greetings in communications, as evidenced by the use of first names in emails.
   - **Engagement**: Encourage community participation and feedback, reflecting the collective’s mission to connect individuals through photography.

This context profile serves as a foundational guide for creating personalized and effective content for the East Bay Photo Collective, ensuring alignment with their mission, tone, and community-focused activities.

East Bay Photo Collective

2022 Member Drive