HerUpland

### Context Profile for HerUpland

1. **Organization Mission & Cause**:
   - **Mission**: HerUpland is dedicated to enhancing the relationship between dogs and their owners through specialized training programs. The organization focuses on providing dog aversion training to help dogs safely navigate encounters with potentially dangerous wildlife, such as rattlesnakes and porcupines. This mission is rooted in the belief that well-trained dogs can enjoy outdoor activities while minimizing risks to their health and safety.
   - **Cause**: The organization emphasizes the importance of responsible pet ownership and the safety of both pets and wildlife, advocating for training that promotes harmony between dogs and their natural environment.

2. **Type of Activities**:
   - **Training Events**: HerUpland organizes training sessions specifically aimed at teaching dogs to avoid encounters with rattlesnakes and porcupines. The most recent event is titled "2025 Pacific Northwest - Rattlesnake and Porcupine Aversion Training."
   - **Community Programs**: The organization likely engages in community outreach to educate dog owners about wildlife safety and responsible pet ownership, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to support its training programs and community initiatives.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **encouraging**. The language is accessible and aimed at dog owners who are looking for practical solutions to enhance their pets' safety. The content is straightforward and emphasizes the benefits of training in a reassuring manner.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. Communications, such as emails and campaign materials, maintain a professional appearance without the use of emojis, suggesting a preference for clear and direct messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not available on the website.
   - **Scale**: The organization has conducted 60 total forms and 10 email campaigns, indicating an active engagement with its audience.
   - **Impact Metrics**: While specific metrics were not provided, the focus on safety training implies a commitment to reducing incidents of wildlife-related injuries in dogs.
   - **Volunteer Info**: There was no specific information about volunteer opportunities or metrics available on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes safety and responsibility. Avoid overly technical jargon; instead, focus on clear, concise language that resonates with dog owners.
   - **Content Structure**: Organize information logically, with headings and bullet points where appropriate to enhance readability. Use engaging calls to action that encourage participation in training events and community programs.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's name) to foster a connection with the audience.

This context profile serves as a comprehensive guide for generating personalized and effective content for HerUpland, ensuring alignment with their mission, tone, and audience engagement strategies.

Registration

Youth Scholarship

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">Youth (10 years or older), Women, and Men are invited to participate in a weekend long wingshooting clinic on April 21 - 23, 2023 Halter Shooting Sports Education Center in Hillsdale, MI. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">The clinic is hosted by <a href="https://herupland.com" target="_blank">HerUpland</a> and <a href="https://ruffedgrousesociety.org" target="_blank">The Ruffed Grouse Society/American Woodcock Society.</a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">Check-in will begin on Friday, April 21 at 5pm at Hillsdale Brewing Co in Hillsdale, MI. The clinic will begin at 8:00am Saturday morning and end 5pm Sunday afternoon. Instruction during the wingshooting clinic will be provided by National Sporting Clays Association certified instructors. Participants will learn to safely handle and fire a shotgun, as well as practice the fundamentals of wingshooting.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">Each participant will have eight hours of shooting instruction (4 hours each day) in groups no larger than four. Eight hours of skills seminars and demonstrations will be provided both days while you’re not shooting, these will include: shotgun patterning, navigation, bird dog demonstrations, basics of upland hunting in Michigan, local habitat observation and identification, gamebird cooking<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">Registration is $250 per participant. This event is non-refundable.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin-top:0px;margin-bottom:0px;box-sizing:inherit">Contact Team@HerUpland.com with any questions.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit;-webkit-touch-callout:none">Last name, You are registered for the Wingshooting Clinic hosted by HerUpland and RGS/AWS! 📭   at 4390 Bankers Rd, Hillsdale, MI 49242, USA ⌚️   On Friday, April 21, 2023 At 03:17 PM Additional Information: Friday 5pm Checkin at Hillsdale Brewing CoWelcome partyInstructor intros and Fire Safety Saturday7:30am: Light pastries provided8am - 12pm: Shooting and Seminars12 - 1pm: Lunch (provided)1 - 5pm: Shooting and SeminarsDinner on your own Sunday7:30am: Light pastries and coffee8am - 12pm: Shooting and Seminars12 - 1pm: Lunch (provided)1 - 5pm: Shooting and Seminars5pm: Closing What to bring:<ul><li>Close toe shoes</li><li>Ear and Eye protection</li><li>Sunscreen</li><li>Shooting vest (not required)</li><li>Ammunition pouch (not required)</li><li>Shotgun (not required)</li><li>Lawnchair (not required)</li><li>Ammunition if not shooting 12 or 20 ga</li><li>Snacks and beverages, water bottle</li></ul> What is provided:<ul><li>Ammunition for 12 and 20 ga</li><li>Shotgun use if needed</li><li>8 hours of shooting instruction in group of 4</li><li>8 hours of skills seminars and demonstrations</li></ul> Kind regards. Courtney Bastian<a href="mailto:team@herupland.com">team@herupland.com</a><a>www.HerUpland.com</a>

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Youth (10 years or older), Women, and Men are invited to participate in a weekend long wingshooting clinic on April 21 - 23, 2023 Halter Shooting Sports Education Center in Hillsdale, MI. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">The clinic is hosted by <a href="https://herupland.com" target="_blank">HerUpland</a> and <a href="https://ruffedgrousesociety.org" target="_blank">The Ruffed Grouse Society/American Woodcock Society.</a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Check-in will begin on Friday, April 21 at 5pm at Hillsdale Brewing Co in Hillsdale, MI. The clinic will begin at 8:00am Saturday morning and end 5pm Sunday afternoon. Instruction during the wingshooting clinic will be provided by National Sporting Clays Association certified instructors. Participants will learn to safely handle and fire a shotgun, as well as practice the fundamentals of wingshooting.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Each participant will have eight hours of shooting instruction (4 hours each day) in groups no larger than four. Eight hours of skills seminars and demonstrations will be provided both days while you’re not shooting, these will include: shotgun patterning, navigation, bird dog demonstrations, basics of upland hunting in Michigan, local habitat observation and identification, gamebird cooking<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Registration is $250 per participant. This event is non-refundable.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Contact Team@HerUpland.com with any questions.

HerUpland

Wingshooting Clinic Presented by: HerUpland and RGS/AWS

4390 Bankers Rd

Add a donation

Registration

$250

Youth Scholarship

Free