Merritt Island Wildlife Association

### Context Profile for Merritt Island Wildlife Association

1. **Organization Mission & Cause**:
   - The Merritt Island Wildlife Association (MIWA) is dedicated to inspiring community stewardship through advocacy for wildlife, promoting conservation education, and expanding outreach efforts that support the Merritt Island and Lake Woodruff National Wildlife Refuges. Their mission emphasizes the importance of preserving natural habitats and fostering a connection between the community and the environment.

2. **Type of Activities**:
   - MIWA engages in a variety of activities including:
     - **Fundraising Events**: Such as the "Fall Into Conservation Fundraiser," which features keynote speakers, silent auctions, and community engagement.
     - **Educational Programs**: They conduct programs aimed at raising awareness about wildlife conservation and environmental stewardship.
     - **Community Outreach**: Efforts to connect with the community and promote conservation initiatives.
     - **Volunteer Opportunities**: Encouraging local residents to participate in conservation efforts and educational activities.

3. **Tone of Voice**:
   - The tone of communication is friendly, inviting, and informative. The language used is accessible and aims to engage the community in a positive manner. The content often includes inspiring calls to action, encouraging individuals to participate in conservation efforts and community events.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the mission without the casualness that emojis typically convey.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MIWA operates within the context of the Merritt Island and Lake Woodruff National Wildlife Refuges.
   - **Scale**: The organization has a total of 69 forms and has conducted 63 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics are not detailed, the focus on community outreach and education suggests an emphasis on measurable community engagement and awareness.
   - **Volunteer Info**: The organization encourages volunteer participation, although specific details on volunteer programs are not extensively covered on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms related to wildlife and conservation.
   - **Engagement**: Incorporate calls to action that invite community members to participate in events, volunteer, or support fundraising efforts.
   - **Inspiration**: Aim to inspire readers by highlighting the beauty of nature and the importance of conservation efforts. Use stories or testimonials from community members when possible to create a personal connection.
   - **Structure**: Use headings and bullet points for easy readability, especially in emails and event descriptions. Maintain a consistent format across communications to establish a recognizable brand voice.

This context profile serves as a guide for creating tailored content that resonates with the Merritt Island Wildlife Association's mission and engages their community effectively.

Free Admission

Join Will Johnson, regional eBird reviewer for Brevard, Volusia, and Indian River counties, for an interactive and wide-ranging discussion on how to make the most of eBird for reporting and tracking your bird observations, exploring the bird life in your area, and contributing to impactful citizen science. In this session we will place particular emphasis on demystifying the eBird review process and learning best practices for documenting your sightings so that you can become a more skilled and intentional (e)birder in the field. Whether you’re a veteran eBird user or completely new to the program, this session is designed so that everybody will take away valuable lessons they can apply to increase the value of your contribution to community science. About the Presenter: Will Johnson serves as the regional eBird reviewer for Brevard, Volusia, and Indian River counties and contributes to local environmental organizations as a frequent guest speaker and tour leader. A lifelong resident and avid birder of east-central Florida, Will has developed a thorough expertise of local birdlife and is particularly knowledgeable about this area’s migration patterns, vagrancy trends, and biogeography. In addition to spending extensive time in the field, Will enjoys expressing his love of birds through art and illustration and has had his artwork featured in multiple local and national publications. Will recently graduated from Dartmouth College in Hanover, NH with a bachelor’s degree in environmental studies, and he currently works remotely from Vero Beach, FL for a climate tech startup supporting nature-based carbon removal projects.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our eBird Tips & Tricks program. The program will be held inside the Pioneer House (log cabin) at Sams House at Pine Island Conservation Area.  Optional field practice for 30 to 45 minutes will follow the presentation. Please bring insect repellent and a refillable water bottle if you plan to participate practice time on the property. Sun protection and closed toed shoes are recommended for the outdoor portion of the program.  To get the best value from the program, we recommend you download the eBird APP and create an account prior to the session. Mobile phone signal can be spotty at the site, and there is no guest WiFi.  If you have any questions, please email me at (miwascrubjay@gmail.com).  Thank you! Rochelle A. HoodExecutive DirectorMerritt Island Wildlife Association<a href="mailto:miwascrubjay@gmail.com" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">miwascrubjay@gmail.com</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736930523/cnvr3iz6eln14zm6tsvw.png" style="width:120px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Join Will Johnson, regional eBird reviewer for Brevard, Volusia, and Indian River counties, for an interactive and wide-ranging discussion on how to make the most of eBird for reporting and tracking your bird observations, exploring the bird life in your area, and contributing to impactful citizen science. In this session we will place particular emphasis on demystifying the eBird review process and learning best practices for documenting your sightings so that you can become a more skilled and intentional (e)birder in the field. Whether you’re a veteran eBird user or completely new to the program, this session is designed so that everybody will take away valuable lessons they can apply to increase the value of your contribution to community science. About the Presenter: Will Johnson serves as the regional eBird reviewer for Brevard, Volusia, and Indian River counties and contributes to local environmental organizations as a frequent guest speaker and tour leader. A lifelong resident and avid birder of east-central Florida, Will has developed a thorough expertise of local birdlife and is particularly knowledgeable about this area’s migration patterns, vagrancy trends, and biogeography. In addition to spending extensive time in the field, Will enjoys expressing his love of birds through art and illustration and has had his artwork featured in multiple local and national publications. Will recently graduated from Dartmouth College in Hanover, NH with a bachelor’s degree in environmental studies, and he currently works remotely from Vero Beach, FL for a climate tech startup supporting nature-based carbon removal projects.

Merritt Island Wildlife Association

eBird Tips and Tricks: Maximizing Your Use of the World’s Largest Citizen Science Database

6195 N Tropical Trail

Free Admission

Free