Through the Heart

### Context Profile for Through the Heart

1. **Organization Mission & Cause**:
   - **Mission**: Through the Heart (TTH) is dedicated to providing support and resources to individuals, couples, and families experiencing pregnancy loss. Their mission is to ensure that those affected by such losses receive the necessary support to grieve, remember, and heal.
   - **Cause**: TTH focuses on creating a compassionate community for those dealing with the emotional and physical impacts of pregnancy loss. They aim to foster healing through education, comfort, and remembrance.

2. **Type of Activities**:
   - **Programs**: TTH offers various programs including:
     - **Comfort Kits**: Supplies to help grieving families cope with their loss.
     - **Dear Star Baby Books**: Educational materials for families experiencing pregnancy loss.
     - **Wandering Angel Project**: A project aimed at providing resources and support.
     - **Educational Materials**: Resources to help families and communities understand and navigate the grieving process.
   - **Fundraising Campaigns**: Regular campaigns to support their programs, such as the "Donate to support TTH's pregnancy loss programs" campaign.
   - **Events**: Community events like Heartoberfest, which aim to raise awareness and funds while fostering community support.

3. **Tone of Voice**:
   - The tone of TTH is **friendly**, **compassionate**, and **supportive**. Their communications convey warmth and understanding, aiming to connect with individuals on a personal level. They use inclusive language that emphasizes community and shared experiences.

4. **Emoji Usage**:
   - The website and email campaigns do not prominently feature emojis. The tone is more formal and respectful, given the sensitive nature of the subject matter. If emojis are used, they are likely to be minimal and carefully chosen to maintain the respectful tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: TTH operates as a small, all-volunteer organization, emphasizing a personal touch in their outreach and support.
   - **Impact Metrics**: While specific metrics were not detailed, their activities indicate a focus on providing tangible support through Comfort Kits and educational materials.
   - **Volunteer Info**: The organization is volunteer-driven, suggesting opportunities for community involvement and support.

6. **Writing Guidelines**:
   - **Style**: Use a compassionate and empathetic tone. Avoid overly formal language; instead, opt for a conversational style that invites connection.
   - **Content Structure**: Clearly outline the purpose of communications, whether it’s to inform, educate, or solicit support. Use bullet points for clarity when listing programs or needs.
   - **Emotional Appeal**: Highlight personal stories or testimonials where possible to create a deeper emotional connection with the audience.
   - **Call to Action**: Encourage donations and support with clear, heartfelt calls to action, ensuring that the reader understands the impact of their contributions.

This context profile serves as a guide for creating personalized and effective content for Through the Heart, ensuring alignment with their mission and values.

A set of 50 pre-filled eggs (25 with candy/25 with toys)

50 eggs

A set of 100 pre-filled eggs (50 with candy/50 with toys)

100 eggs

Don’t let the kids have all the fun! You can add a bottle of wine (or 2) to any egg package (value of $25 or higher, must be of legal drinking age to order, ID required)

Bottle of wine

<h2><strong style="box-sizing:inherit;font-weight:700"><span fr-original-style="box-sizing: inherit; color: rgb(153, 51, 102);" style="box-sizing:inherit;color:rgb(153, 51, 102)">Join us for the 6th annual EGG MY YARD event!</span> </strong></h2><h4><span fr-original-style="font-size: 18px;" style="font-size:18px">This year we are offering something a little different from the traditional Egg My Yard event. Please read all info below carefully. Here’s how it works:</span></h4><h5>1. You order a set of eggs – either 50 or 100</h5><h5><em>Each plastic egg holds one piece of individually wrapped candy or a small toy suited for children (such as stickers, bracelet, squishy toy). You will receive an even split of candy & toy eggs.</em></h5><h5>2. We will deliver the eggs to your doorstep the week before Easter – delivery will be Friday, April 11 – Sunday, April 13 (exact day determined by the number of orders) You can then take with you out of town or hide in your yard or inside your house (a great option in the event of rain!) The eggs will be in a sealed, nondescript bag so as not to be discovered by small, curious eyes. We will text you right after drop off.</h5><h5>3. Don’t let the kids have all the fun! You can add a bottle of wine (or 2) to any egg package (value of $25 or higher, must be of legal drinking age to order, ID required) We will include it inside the bag with your eggs.</h5><h5>4. All proceeds go to support TTH’s pregnancy loss support & education programs. Thank you!</h5><h5>5. Deadline to register is April 6 – you will receive an automated email confirmation after signing up</h5><h5>6. We will again confirm your participation via email after registration has closed to provide any last-minute instructions, a delivery timeframe, and to gather relevant information if necessary  – it is important that you respond to this email!</h5><h5>7. Egg my yard is only available in the following towns: Edgewater, Davidsonville, Annapolis, Deale, Churchton, Shady Side, Galesville, and West River. We are a small organization with limited volunteers and unfortunately cannot make it anywhere else.</h5><h5>If you have any questions or issues, please contact us at <a href="mailto:info@throughtheheart.org" style="box-sizing:inherit;background-color:transparent;color:rgb(8, 150, 254);text-decoration:none;transition:0.3s;user-select:auto">info@throughtheheart.org</a> or text us at 202-549-8720.</h5><h5>Thanks for your support! <img alt="🙂" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740927147/oebhcxlfwdtrfzwip24d.png" style="box-sizing:inherit;max-width:100%;position:relative;cursor:pointer;user-select:none;border:none !important;height:1em !important;display:inline !important;box-shadow:none !important;width:1em !important;margin:0px 0.07em !important;vertical-align:-0.1em !important;background:none !important;padding:0px !important" /></h5>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you for registering for our Egg My Yard 2025 event! Your generosity helps fund pregnancy loss programs here in the greater Edgewater area and across the country.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><em>Please note: This event is different from previous years - eggs will not be left in the yard. They will be delivered the weekend before Easter. If this is NOT what you want, please email us ASAP.</em></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">We will be in contact via email after registration closes on April 6 to provide a delivery date and follow up with any last-minute instructions or questions. In the meantime, please feel free to reach out at <a href="mailto:info@throughtheheart.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">info@throughtheheart.org</a> or 202-549-8720 with any questions.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Happy Easter!</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Karen, Sean, and the TTH team</p>

<p style="font-weight:bold"><strong><span>Join us for the 6th annual EGG MY YARD event!</span> </strong></p><p style="font-weight:bold"><span>This year we are offering something a little different from the traditional Egg My Yard event. Please read all info below carefully. Here’s how it works:</span></p><p style="font-weight:bold">1. You order a set of eggs – either 50 or 100</p><p style="font-weight:bold"><em>Each plastic egg holds one piece of individually wrapped candy or a small toy suited for children (such as stickers, bracelet, squishy toy). You will receive an even split of candy &amp; toy eggs.</em></p><p style="font-weight:bold">2. We will deliver the eggs to your doorstep the week before Easter – delivery will be Friday, April 11 – Sunday, April 13 (exact day determined by the number of orders) You can then take with you out of town or hide in your yard or inside your house (a great option in the event of rain!) The eggs will be in a sealed, nondescript bag so as not to be discovered by small, curious eyes. We will text you right after drop off.</p><p style="font-weight:bold">3. Don’t let the kids have all the fun! You can add a bottle of wine (or 2) to any egg package (value of $25 or higher, must be of legal drinking age to order, ID required) We will include it inside the bag with your eggs.</p><p style="font-weight:bold">4. All proceeds go to support TTH’s pregnancy loss support &amp; education programs. Thank you!</p><p style="font-weight:bold">5. Deadline to register is April 6 – you will receive an automated email confirmation after signing up</p><p style="font-weight:bold">6. We will again confirm your participation via email after registration has closed to provide any last-minute instructions, a delivery timeframe, and to gather relevant information if necessary  – it is important that you respond to this email!</p><p style="font-weight:bold">7. Egg my yard is only available in the following towns: Edgewater, Davidsonville, Annapolis, Deale, Churchton, Shady Side, Galesville, and West River. We are a small organization with limited volunteers and unfortunately cannot make it anywhere else.</p><p style="font-weight:bold">If you have any questions or issues, please contact us at <a href="mailto:info@throughtheheart.org">info@throughtheheart.org</a> or text us at 202-549-8720.</p><p style="font-weight:bold">Thanks for your support! <img alt="🙂" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740927147/oebhcxlfwdtrfzwip24d.png" style="box-sizing:inherit;position:relative;cursor:pointer;user-select:none;border:none !important;height:1em !important;display:inline !important;box-shadow:none !important;width:1em !important;margin:0px 0.07em !important;vertical-align:-0.1em !important;padding:0px !important;max-width:100%" /></p>

Through the Heart

Add a donation for Through the Heart

Egg My Yard 2025

50 eggs

$35

100 eggs

$60

Bottle of wine

$15