ESPC

### Context Profile for East Side Parkways Coalition (ESPC)

1. **Organization Mission & Cause**:
   - The East Side Parkways Coalition (ESPC) is dedicated to restoring Frederick Law Olmsted’s Humboldt Parkway and removing the Kensington Expressway. Their mission focuses on enhancing community health, advocating for policy changes, and promoting urban green spaces. They aim to create a healthier, more connected community through environmental restoration and urban planning.

2. **Type of Activities**:
   - **Membership Campaigns**: ESPC encourages community involvement through membership, which supports various initiatives including community health research, storytelling fellowships, policy research, legal advocacy, traffic studies, and educational programming.
   - **Community Engagement**: They organize events and programs aimed at raising awareness and garnering citywide support for their initiatives.

3. **Tone of Voice**:
   - The tone of the ESPC's website and communications is **friendly, inspiring, and community-oriented**. They use approachable language that invites participation and emphasizes the positive impact of their work. The call to action in their membership campaign is encouraging and motivating.

4. **Emoji Usage**:
   - The website and the provided campaign content do not utilize emojis in their communications. This suggests a preference for a more formal presentation style, focusing on clear and direct messaging.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization appears to be community-focused, with a strong emphasis on local impact and engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on community health and urban restoration indicates a commitment to measurable outcomes in these areas.
   - **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but the nature of their activities suggests that community involvement is likely encouraged.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations for any technical terms.
   - **Call to Action**: Incorporate inspiring and motivating calls to action that encourage community participation and support.
   - **Formatting**: Use short paragraphs and bullet points for readability, especially in digital communications. Maintain a friendly and inviting tone throughout.

### Summary
The East Side Parkways Coalition is a community-driven organization focused on urban restoration and health advocacy. Their communications should reflect a friendly, inspiring tone that invites community involvement and emphasizes the positive impact of their initiatives. While they do not currently use emojis, maintaining a clear and engaging writing style will resonate with their audience and encourage support for their mission.

LXCL:Newsletter, forums, stickers, yard sign, recognition in annual report

Community Champion

LXCL:All above +T-shirt, tote bag, special event access

Parkway Advocate

LXCL:All above + Briefings with teams, listing on website

Restoration Partner

LXCL:All above + One-on-one with leadership, VIP access, special recognition, tickets to national speaker events

Olmsted Legacy

LXCL:All above + Membership on Advisory Council, private briefings, naming opportunities

Visionary Circle

LXCL:All above + Organizational logo featured on website and communication materials

Institutional Partner

We&rsquo;re working to restore Frederick Law Olmsted&rsquo;s Humboldt Parkway and remove the harmful Kensington Expressway. Membership supports community health research, storytelling fellowships, policy research, <span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" id="isPasted" style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">legal advocacy,&nbsp;traffic studies, educational programming, and organizing for citywide support. Ready to make a difference? Start your journey by becoming a member now!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Lily Lanespecbuffalo@gmail.com

We’re working to restore Frederick Law Olmsted’s Humboldt Parkway and remove the harmful Kensington Expressway. Membership supports community health research, storytelling fellowships, policy research, legal advocacy, traffic studies, educational programming, and organizing for citywide support. Ready to make a difference? Start your journey by becoming a member now!

ESPC

ESPC's Membership

Community Champion

$25

Parkway Advocate

$100

Restoration Partner

$250

Olmsted Legacy

$500

Visionary Circle

$1,000

Institutional Partner

$2,500

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