ESPC

### Context Profile for East Side Parkways Coalition (ESPC)

1. **Organization Mission & Cause**:
   - The East Side Parkways Coalition (ESPC) is dedicated to restoring Frederick Law Olmsted’s Humboldt Parkway and removing the Kensington Expressway. Their mission focuses on enhancing community health through urban planning and environmental restoration. They aim to promote sustainable and equitable urban spaces that foster community well-being.

2. **Type of Activities**:
   - ESPC engages in various activities including:
     - **Community Health Research**: Investigating health impacts related to urban infrastructure.
     - **Storytelling Fellowships**: Supporting narratives that highlight community experiences and histories.
     - **Policy Research**: Analyzing urban policies to advocate for healthier environments.
     - **Legal Advocacy**: Working on legal matters to support their mission.
     - **Traffic Studies**: Conducting studies to understand and improve traffic patterns.
     - **Educational Programming**: Offering programs to educate the community on urban planning and health.
     - **Organizing Citywide Support**: Mobilizing community members and stakeholders for broader support.

3. **Tone of Voice**:
   - The tone of ESPC's communication is **friendly, inspiring, and community-focused**. The language is accessible and encourages community involvement, with a sense of urgency regarding the need for urban restoration and health improvement. The content is designed to motivate action and foster a sense of belonging among community members.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. The communication style remains straightforward and professional, focusing on clear messaging rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Information**: Specific founding details are not mentioned on the website.
   - **Scale**: ESPC appears to operate at a community level, focusing on local urban issues.
   - **Impact Metrics**: While specific metrics are not detailed, their activities suggest a focus on measurable improvements in community health and urban infrastructure.
   - **Volunteer Information**: The website encourages community involvement, though specific volunteer opportunities or metrics are not outlined.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is easy to understand. Avoid jargon unless necessary, and explain terms when used.
   - **Engagement**: Write in a way that invites community participation and emphasizes the importance of collective action.
   - **Call to Action**: Include strong calls to action that encourage readers to become members, participate in events, or support initiatives.
   - **Personalization**: Use a friendly and approachable tone, addressing readers directly when possible (e.g., using "you" and "your").
   - **Content Structure**: Use short paragraphs and bullet points for easy readability, especially in digital formats.

This context profile serves as a guide for generating personalized and effective content for the East Side Parkways Coalition, ensuring alignment with their mission, tone, and community-focused activities.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Newsletter, forums, stickers, yard sign, recognition in annual report</span></p>

Community Champion

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">All above +T-shirt, tote bag, special event access</span></p>

Parkway Advocate

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">All above + Briefings with teams, listing on website</span></p>

Restoration Partner

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">All above + One-on-one with leadership, VIP access, special recognition, tickets to national speaker events</span></p>

Olmsted Legacy

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">All above + Membership on Advisory Council, private briefings, naming opportunities</span></p>

Visionary Circle

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">All above + Organizational logo featured on website and communication materials</span></p>

Institutional Partner

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word-break: break-word; padding: 0px; border: 0px; border-radius: 0px;" style="word-break: break-word; padding: 0px; border: 0px; border-radius: 0px; white-space: normal !important; min-width: 5px; box-sizing: inherit; user-select: text;" valign="top"><table fr-original-style="font: inherit; border-collapse: separate; border: 0px; background-color: transparent !important; border-radius: 0px;" style="font: inherit; border-collapse: separate; border: 0px; border-radius: 0px; background-color: transparent !important; empty-cells: show; max-width: 100%; box-sizing: inherit;" width="100%"><tbody fr-original-style="" style="box-sizing: inherit;"><tr fr-original-style="" style="box-sizing: inherit;"><td fr-original-style="white-space: normal !important; word-break: break-word; padding: 12px 24px;" style="word-break: break-word; padding: 12px 24px; white-space: normal !important; min-width: 5px; box-sizing: inherit; border: 0px solid rgb(221, 221, 221); user-select: text;"><p fr-original-style="" style="margin: 0px; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for all your ongoing support! It is only because of supporters like you that ESP has been able to win an Environmental Impact Statement in court. We look forward to continuing to make an impact with you!</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">We&rsquo;re working to restore Frederick Law Olmsted&rsquo;s Humboldt Parkway and remove the harmful Kensington Expressway.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Membership supports community health research, storytelling fellowships, policy research, legal advocacy, traffic studies, educational programming, and organizing for citywide support.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Ready to make a difference? Start your journey by becoming a member now!</p>

<p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support.</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">Lily Lane</p><p fr-original-style="" style="margin: 0px; width: 100%; line-height: 1.5; box-sizing: inherit; color: rgb(0, 0, 0);">specbuffalo@gmail.com</p>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Join us this Giving Tuesday and double your impact for a healthier, more connected community.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><table><tbody><tr><td><table><tbody><tr><td><table><tbody><tr><td><br /></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr><td><table><tbody><tr><td><table><tbody><tr><td><p style="margin:0px;line-height:1.5;box-sizing:inherit">Thank you for all your ongoing support! It is only because of supporters like you that ESP has been able to win an Environmental Impact Statement in court. We look forward to continuing to make an impact with you!</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">We’re working to restore Frederick Law Olmsted’s Humboldt Parkway and remove the harmful Kensington Expressway.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Membership supports community health research, storytelling fellowships, policy research, legal advocacy, traffic studies, educational programming, and organizing for citywide support.</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%">Ready to make a difference? Start your journey by becoming a member now!</p>

ESPC

Giving Tuesday as a Member: Double Your Impact With Baird Foundation’s Matching Grant!

Community Champion

$25

Parkway Advocate

$100

Restoration Partner

$250

Olmsted Legacy

$500

Visionary Circle

$1,000

Institutional Partner

$2,500

Add a donation for ESPC