Global Midwife Response

### Context Profile for Global Midwife Response

1. **Organization Mission & Cause:**
   - **Mission:** Global Midwife Response is dedicated to improving maternal and child health outcomes in underserved communities, particularly focusing on empowering women and girls through education and healthcare support.
   - **Cause:** The organization aims to address the barriers that prevent girls from accessing education, particularly in impoverished areas of Kenya. Their initiatives include providing essential resources like laptops, uniforms, and books to facilitate secondary education.

2. **Type of Activities:**
   - **Events:** The organization engages in fundraising campaigns to support their educational initiatives, such as the recent campaign to raise funds for customs fees for laptops.
   - **Fundraising Campaigns:** They actively solicit donations for specific projects, like the laptop initiative, which is tied to partnerships with local organizations (e.g., FreMo Health and Birth Centre, Kiseko Development Initiative, Enlighten a Girl).
   - **Community Programs:** Focus on empowering girls through education, providing necessary supplies, and fostering partnerships that enhance educational opportunities.

3. **Tone of Voice:**
   - The tone is **friendly, inspiring, and urgent**. The language used in their campaigns and website content is designed to evoke empathy and motivate action, emphasizing the importance of supporting girls' education and empowerment.
   - The communication style is accessible, aiming to connect with a broad audience and encourage participation in their cause.

4. **Emoji Usage:**
   - The website and recent communications do not prominently feature emojis. The tone remains professional and heartfelt without relying on emojis to convey messages, maintaining a serious approach to the topics discussed.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website.
   - **Scale:** The organization has a modest scale with a focus on targeted initiatives rather than widespread operations.
   - **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes the impact of their work on girls' education and empowerment.
   - **Volunteer Info:** Information about volunteering opportunities was not explicitly stated but could be inferred from their community engagement efforts.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inspiring tone that encourages donations and support. Focus on storytelling that highlights the impact of contributions on individual lives.
   - **Content Structure:** Begin with a compelling narrative or problem statement, followed by a clear call to action. Use simple language that is easy to understand.
   - **Emphasis on Community:** Highlight partnerships and collaborative efforts in communications to reinforce community involvement and shared goals.
   - **Urgency and Importance:** Convey the urgency of the need for support while maintaining a hopeful outlook on the potential for change.

This context profile serves as a guide for generating personalized and effective content for Global Midwife Response, ensuring alignment with their mission and communication style.

Each menstrual hygiene kit contains: 2 washable shields, 8 washable heavy flow liners, 2 pairs of underwear, 1 bar soap, 1 bag for holding soiled items, and 1 drawstring bag.  Kits will last 2-3 years.

Menstrual Hygiene Kit

<div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">May 28 is Menstrual Hygiene Day.  But every day is Menstrual Hygiene Day for Global Midwife Response!</p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Worldwide each month, millions of girls miss days of school due to lack of essential hygiene supplies.  Your support for this project is essential because menstrual inequity is an indisputable driver of school absenteeism.  Stigma, shame, inadequate washrooms and functional toilets, and limited availability of sanitary materials to manage menstruation all negatively impact a girl's participation in school and lead to worse overall educational outcomes.  This has been shown to have significant effects on overall sexual and reproductive health including increasing teen pregnancy rates, poorer maternal and infant outcomes and decreased fertility.</p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Your contribution will allow us to purchase materials and supplies to make and distribute more kits.  We are proud to be working with Kiseko, a local Kenyan organization, to reach girls within Nairobi and outlying villages and plan to expand and develop this program.  Kiseko is making the kits, delivering them, and providing menstrual health education to schoolchildren in these communities.  </p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;color:rgb(0, 0, 0)">Global Midwife Response is passionate about addressing this problem.  We value and support women's healthcare initiatives and work to uplift and champion women to reach their full potential.  We appreciate the environmental and economic benefits of reusable sanitary products.  We know that basic hygiene is critical for healthcare and the foundation for good health.</p><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><p style="line-height:1.8;background-color:rgb(255, 255, 255);margin-top:0pt;margin-bottom:0pt;color:rgb(0, 0, 0)">Thank you for helping us help others!  Together we can make a difference!</p></div></div></span></div></div></div></div></span></div></div><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><br /></div></div></div></span></div></div></div></div></span><div style="box-sizing:border-box;margin:0px;position:relative;padding-top:16px"><span fr-original-style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px;" style="box-sizing:inherit;margin:0px;font-size:16px;font-family:Roboto, Helvetica, Arial, sans-serif;font-weight:400;line-height:24px;letter-spacing:0.5px"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;padding-left:0px;padding-right:0px;padding-bottom:16px"><div style="box-sizing:inherit"><p style="line-height:1.8;background-color:rgb(255, 255, 255);margin-top:0pt;margin-bottom:0pt;color:rgb(0, 0, 0)"><br /></p></div></div></span></div></div></div><p style="box-sizing:inherit;width:912px;margin-top:0pt;margin-bottom:0pt;line-height:1.44;margin-left:-22.5pt;color:rgb(0, 0, 0)"><span fr-original-style="box-sizing:inherit;font-size:11pt;font-family:Arial;color:rgb(45, 45, 45);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;" style="box-sizing:inherit;font-size:11pt;font-family:Arial;color:rgb(45, 45, 45);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap"> I </span></p></div></div></span></div></div><div style="box-sizing:border-box;width:912px;display:flex;flex-wrap:wrap;padding-left:0px;padding-right:0px;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="box-sizing:border-box;margin:0px;flex-grow:0;max-width:100%;flex-basis:100%;height:67px"><div style="box-sizing:inherit;margin:16px 0px"><h6><br /></h6></div></div></div>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Your gift has safeguarded the future for girls struggling with poverty and lack of access to sanitary supplies.  </p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">By purchasing a reusable menstrual kit, you are improving access to education and better health and the lifelong impact that this holds.</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">With deepest gratitude,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Global Midwife Response</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><a>www.globalmidwife.org</a></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">info@globalmidwife.org</p>

<div><div><span><div><div><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%">May 28 is Menstrual Hygiene Day.  But every day is Menstrual Hygiene Day for Global Midwife Response!</p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%">Worldwide each month, millions of girls miss days of school due to lack of essential hygiene supplies.  Your support for this project is essential because menstrual inequity is an indisputable driver of school absenteeism.  Stigma, shame, inadequate washrooms and functional toilets, and limited availability of sanitary materials to manage menstruation all negatively impact a girl's participation in school and lead to worse overall educational outcomes.  This has been shown to have significant effects on overall sexual and reproductive health including increasing teen pregnancy rates, poorer maternal and infant outcomes and decreased fertility.</p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%">Your contribution will allow us to purchase materials and supplies to make and distribute more kits.  We are proud to be working with Kiseko, a local Kenyan organization, to reach girls within Nairobi and outlying villages and plan to expand and develop this program.  Kiseko is making the kits, delivering them, and providing menstrual health education to schoolchildren in these communities.  </p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%"><br /></p><p style="box-sizing:inherit;width:912px;margin-top:0px;margin-bottom:0px;max-width:100%">Global Midwife Response is passionate about addressing this problem.  We value and support women's healthcare initiatives and work to uplift and champion women to reach their full potential.  We appreciate the environmental and economic benefits of reusable sanitary products.  We know that basic hygiene is critical for healthcare and the foundation for good health.</p><div><div><span><div><div><div><div><span><div><div><p style="line-height:1.8;margin-top:0pt;margin-bottom:0pt">Thank you for helping us help others!  Together we can make a difference!</p></div></div></span></div></div></div></div></span></div></div><div><div><span><div><div><div><div><span><div><div><div><br /></div></div></div></span></div></div></div></div></span><div><span><div><div><p style="line-height:1.8;margin-top:0pt;margin-bottom:0pt"><br /></p></div></div></span></div></div></div><p style="box-sizing:inherit;width:912px;margin-top:0pt;margin-bottom:0pt;line-height:1.44;margin-left:-22.5pt;max-width:100%"><span> I </span></p></div></div></span></div></div><div><div><div><p style="font-weight:bold"><br /></p></div></div></div>

Global Midwife Response

Menstrual Hygiene Action Campaign

Menstrual Hygiene Kit

$10

Add a donation for Global Midwife Response