American Society of Interior Designers, San Diego

### Context Profile for American Society of Interior Designers, San Diego (ASID San Diego)

#### 1. Organization Mission & Cause
The American Society of Interior Designers (ASID) San Diego chapter is dedicated to advancing the profession of interior design and promoting the value of interior design to the public. Their mission emphasizes enhancing the quality of life through design, advocating for the profession, and fostering a community of designers who share knowledge and resources. The organization aims to support interior designers in their professional development and to elevate the standards of the design industry.

#### 2. Type of Activities
ASID San Diego engages in a variety of activities, including:
- **Educational Events**: Workshops, webinars, and speaker series aimed at professional development (e.g., "What I Wish I Knew Starting Out" series).
- **Networking Opportunities**: Events that allow members to connect with peers and industry leaders.
- **Community Programs**: Initiatives that may involve outreach or collaboration with local organizations to promote design excellence.
- **Fundraising Campaigns**: Activities that support the chapter's operations and community initiatives.

#### 3. Tone of Voice
The tone of voice used by ASID San Diego is:
- **Professional**: The language is formal yet approachable, reflecting the seriousness of the design profession.
- **Inspiring**: Communications often aim to motivate and uplift members, encouraging them to pursue excellence in their work.
- **Friendly**: The organization fosters a sense of community, using inclusive language that welcomes engagement and participation.

#### 4. Emoji Usage
ASID San Diego does not prominently use emojis in their communications. The tone remains professional and formal, which aligns with the expectations of a professional organization in the design industry.

#### 5. Key Facts
- **Founding Info**: ASID is a national organization with local chapters, including the San Diego chapter, which serves the regional design community.
- **Scale**: The San Diego chapter has a total of 22 forms and has conducted 35 email campaigns, indicating active engagement with its members.
- **Impact Metrics**: Specific metrics on community impact or membership growth were not detailed on the website but can be inferred from their focus on professional development and community engagement.
- **Volunteer Info**: Opportunities for volunteering and involvement in events are likely available, although specific details were not highlighted on the website.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines are recommended:
- **Maintain Professionalism**: Use a formal tone that reflects the expertise of the design community.
- **Be Inspirational**: Incorporate motivational language that encourages participation and professional growth.
- **Use Clear and Concise Language**: Ensure that communications are straightforward and easy to understand, avoiding jargon where possible.
- **Engage the Audience**: Use inclusive language that invites members to participate in events and initiatives.
- **Focus on Value**: Highlight the benefits of membership and participation in events, emphasizing how they contribute to professional development and community impact.

This context profile serves as a foundational guide for creating tailored content for ASID San Diego, ensuring alignment with their mission, tone, and activities.

ASID Designer, Student or Affiliate Member

Industry Partner-National Member

LXCL:These tickets are reserved for chapter sponsors according to their sponsorship level.

ASID San Diego Chapter Sponsor

Join ASID San Diego for an inspiring evening featuring Keith York and a deep dive into our region&rsquo;s architectural legacy 🏛️✨&nbsp; Modern San Diego: Our Region&rsquo;s Progressive Architecture at Mid-Century explores the bold ideas, innovative materials, and forward-thinking design that shaped San Diego&rsquo;s modern identity. This engaging presentation highlights key mid-century projects and their lasting influence on today&rsquo;s built environment. Connect with fellow design professionals over food, drinks, and conversation, then settle in for an educational and visually rich program 🎨🍷 Event Details📍 Location:Tazz Lighting9555 Distribution Ave, Suite 101San Diego, CA 92121(off Miramar Road) 🕠 Time:5:30 &ndash; 8:00 PM5:30 &ndash; 6:30 PM: Networking, food &amp; drinks 🥂6:30 PM: Program begins 🎤 Non- members must contact <a fr-original-style="" href="mailto:membership@casd.asid.org" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">membership@casd.asid.org</a> to attend before joining.National Industry Partner Members are $45 per person to attend chapter meetings. Must have active membership number in your name.Registration at the door is $25 for ASID Designers and Students. $45 for Industry Partner Members. Speaker Bio📚 Keith York is an author, editor, and historian focused on modern art and architecture in the San Diego region. He is the founder of modernsandiego.com and has restored and documented significant modernist homes by Craig Ellwood and Wright-apprentice Sim Bruce Richards. York has authored multiple books and curated exhibitions celebrating San Diego&rsquo;s modernist legacy.

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for the February ASID San Diego Chapter Meeting! We&rsquo;re excited to welcome you to a special program featuring Keith York, presenting - Modern San Diego: Our Region&rsquo;s Progressive Architecture at Mid-Century. Join us for an engaging look at the mid-century architecture that helped shape San Diego&rsquo;s modern design identity, followed by the opportunity to connect with fellow design professionals. We look forward to seeing you soon!&nbsp; Warm regards, The ASID San Diego Team

Join ASID San Diego for an inspiring evening featuring Keith York and a deep dive into our region’s architectural legacy 🏛️✨  Modern San Diego: Our Region’s Progressive Architecture at Mid-Century explores the bold ideas, innovative materials, and forward-thinking design that shaped San Diego’s modern identity. This engaging presentation highlights key mid-century projects and their lasting influence on today’s built environment. Connect with fellow design professionals over food, drinks, and conversation, then settle in for an educational and visually rich program 🎨🍷 Event Details📍 Location:Tazz Lighting9555 Distribution Ave, Suite 101San Diego, CA 92121(off Miramar Road) 🕠 Time:5:30 – 8:00 PM5:30 – 6:30 PM: Networking, food &amp; drinks 🥂6:30 PM: Program begins 🎤 Non- members must contact <a href="mailto:membership@casd.asid.org" target="_blank">membership@casd.asid.org</a> to attend before joining.National Industry Partner Members are $45 per person to attend chapter meetings. Must have active membership number in your name.Registration at the door is $25 for ASID Designers and Students. $45 for Industry Partner Members. Speaker Bio📚 Keith York is an author, editor, and historian focused on modern art and architecture in the San Diego region. He is the founder of modernsandiego.com and has restored and documented significant modernist homes by Craig Ellwood and Wright-apprentice Sim Bruce Richards. York has authored multiple books and curated exhibitions celebrating San Diego’s modernist legacy.

American Society of Interior Designers, San Diego

February Chapter Meeting - Our Region’s Progressive Architecture at Mid-Century

9555 Distribution Ave STE 101

ASID Designer, Student or Affiliate Member

Free

Industry Partner-National Member

$45

ASID San Diego Chapter Sponsor

Free