New Mexico Counseling Association

### Context Profile for New Mexico Counseling Association (NMCA)

1. **Organization Mission & Cause**:
   - The New Mexico Counseling Association (NMCA) is dedicated to promoting the profession of counseling in New Mexico. Their mission is to advocate for the counseling profession, provide professional development opportunities, and support counselors in their practice to enhance the mental health and well-being of individuals and communities.

2. **Type of Activities**:
   - NMCA organizes various activities, including:
     - **Annual Conferences**: The upcoming "NMCA 70th Anniversary Conference" is scheduled for March 14 & 15, 2026, at the UNM Student Union. This event features professional development sessions, vendor booths, and networking opportunities.
     - **Workshops and Training**: They offer continuing education opportunities for counselors to maintain licensure and enhance their skills.
     - **Advocacy Efforts**: NMCA engages in advocacy for mental health policies and the counseling profession at the state level.

3. **Tone of Voice**:
   - The tone of the NMCA's communications is **professional yet approachable**. They aim to inspire and engage their audience while maintaining a sense of urgency regarding mental health advocacy. The language is clear and informative, suitable for a professional audience.

4. **Emoji Usage**:
   - The NMCA does not appear to use emojis in their communications, maintaining a more formal and professional tone in their written content.

5. **Key Facts**:
   - **Founding Information**: NMCA has been serving the counseling community for 70 years, indicating a long-standing commitment to the profession.
   - **Scale**: They have a total of 31 forms and have conducted 42 email campaigns, demonstrating active engagement with their members.
   - **Impact Metrics**: Specific metrics regarding the impact of their programs are not detailed on the website, but the annual conference and workshops likely contribute significantly to professional development in the state.
   - **Volunteer Information**: While specific volunteer opportunities are not detailed, the organization likely relies on volunteer support for events and initiatives.

6. **Writing Guidelines**:
   - **Clarity and Professionalism**: Content should be clear, concise, and professional, avoiding overly casual language.
   - **Inspiration and Engagement**: Use motivational language that encourages participation and advocacy within the counseling community.
   - **Call to Action**: Include strong calls to action in communications, especially for events and membership engagement.
   - **Consistency**: Maintain a consistent tone across all platforms, ensuring that the professional image of the NMCA is upheld.

This context profile serves as a foundational guide for creating tailored content for the New Mexico Counseling Association, ensuring alignment with their mission, activities, and communication style.

Be a professional member of NMCA and a free Division membership to NMCASJ is included, should you choose to opt in. 
Note: Where is says to "Add a contribution to keep the platform we use 100% free!". You can chose other and place the amount you  feel comfortable with or leave as is. That fee does not go to NMCA but supports the platform. As we are trying to streamline cost to use funds more effectively, platforms like Zeffy support non-profits..

NMCA Membership-Professional/Regular

Be a student/retired member of NMCA and a free Division membership to NMCASJ is included, should you choose to opt in.
*Please use an .edu email address for students. 

Note: Where is says to "Add a contribution to keep the platform we use 100% free!". You can chose other and place the amount you  feel comfortable with or leave as is. That fee does not go to NMCA but supports the platform. As we are trying to streamline cost to use funds more effectively, platforms like Zeffy support non-profits.

NMCA Membership-Student/Retired

<span fr-original-style="color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit;" style="color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Professional/Regular membership is $70 and can include a free membership to the social justice (NM CASJ) division. You may also choose to join NMCA without a division. Your division must be chosen at time of registration and cannot be changed. <span fr-original-style="color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit;" style="color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Memberships can be renewed automatically for your convenience, so please see the form. <strong style="box-sizing:inherit;font-weight:bold;color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Please note that membership fees are not refundable. <strong style="box-sizing:inherit;font-weight:bold;color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Note: Where is says to "<span fr-original-style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none;" style="color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Add a contribution to keep the platform we use 100% free!". Y<strong style="box-sizing:inherit;font-weight:bold;color:rgb(68, 68, 68);font-family:Raleway, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">ou can chose other and place the amount you  feel comfortable with or leave as is. That fee does not go to NMCA but supports the platform. As we are trying to streamline cost to use funds more effectively, platforms like Zeffy support non-profits.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;">Last name, Thank you for joining NMCA! Please click on &quot;Download your e-ticket&quot; to get your NMCA Membership card. You can view your membership status by clicking &quot;Activate your account&quot; in the message above.&nbsp; Members Only Portal:&nbsp;NMCA members gain access to exclusive tools, resources to support education and growth, a community forum, and other helpful professional information directly on our website. Use our discount code to get access for FREE as a member! Please use the same email as your NMCA membership. You will be asked to input your credit card info, but won&#39;t be charged with the discount code.Read more about signing up for members-only portal and community forum here:<a fr-original-style="" href="https://www.nmca-nm.org/in-the-loop-news/new-website" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">&nbsp;www.nmca-nm.org/in-the-loop-news/new-website</a>Discount Code: SU1U6XRJoin here: <a fr-original-style="" href="https://www.nmca-nm.org/nmca-members" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.nmca-nm.org/nmca-members</a>&nbsp; Liability Insurance Discount and Other Member Benefits: <a fr-original-style="" href="https://www.nmca-nm.org/benefits" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://www.nmca-nm.org/benefits</a>&nbsp; Register for upcoming CE events:Codependency, Boundaries, and Ethical Considerations for Professionals2 CE (Ethics) - Discount code: NMCAjanuary &nbsp;<span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-3a880d1a-c87b-406c-bd08-f865e79fde53}}" data-prefilled-form-id="{{66fcd531-be6e-4640-aed9-2ae2b67f89bb}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); height: 36px; line-height: 20px; font-family: Roboto; font-weight: 500;">Register&nbsp; Virtual Pre-Conference- Discount code: MemberNMCA26 <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-52a4bc15-cdde-4c5f-911e-62bbca5e59a8}}" data-prefilled-form-id="{{8bcc2703-924e-40b0-9664-85bd7fd00de1}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); height: 36px; line-height: 20px; font-family: Roboto; font-weight: 500;">Register&nbsp; 70th Anniversary Counseling Conference- Discount Code: MemberNMCA26 <span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-90f070fb-60a2-46a7-8943-c53313d606cd}}" data-prefilled-form-id="{{ab3fbf5e-c292-4bea-ad90-57aaa2f4ba25}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); height: 36px; line-height: 20px; font-family: Roboto; font-weight: 500;">Register&nbsp; Re-Imagining Dementia, Facing Complex Ethics, Building Community and Creating Magic &nbsp;1.5 CE (Ethics)-&nbsp;&nbsp;<span contenteditable="false" data-button-color="{{#5f2314}}" data-custom-variable="{{form-link-button-7a281ce5-39df-4ef1-9e59-68453957aa43}}" data-prefilled-form-id="{{09528f9b-c5ac-4613-8dd9-049d1fe39739}}" data-prefilled-form-type="{{Ticketing}}" data-text="{{Register}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5f2314" style="background-color: rgb(95, 35, 20); height: 36px; line-height: 20px; font-family: Roboto; font-weight: 500;">Register&nbsp; P.S. Please reach out to our membership chair for a coupon code, if you are interested in adding a division membership to NMCASJ in the future. You can look at your membership card to determine if you have already opted into the NMCASJ division.&nbsp; Kind regards, <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="mailto:membership@nmca-nm.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;">membership@nmca-nm.org</a><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693554418/t6qagyreiudsc7kizohr.jpg" style="width: 229px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 229px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1693554361/rvdxm8xspu4czftba6ay.png" style="width: 221px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 221px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">

Professional/Regular membership is $70 and can include a free membership to the social justice (NM CASJ) division. You may also choose to join NMCA without a division. Your division must be chosen at time of registration and cannot be changed. Memberships can be renewed automatically for your convenience, so please see the form. Please note that membership fees are not refundable. Note: Where is says to "Add a contribution to keep the platform we use 100% free!". You can chose other and place the amount you  feel comfortable with or leave as is. That fee does not go to NMCA but supports the platform. As we are trying to streamline cost to use funds more effectively, platforms like Zeffy support non-profits.

New Mexico Counseling Association

NMCA Membership

NMCA Membership-Professional/Regular

$70

NMCA Membership-Student/Retired

$35

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