Texas Restaurant Association

### Context Profile for Texas Restaurant Association

1. **Organization Mission & Cause:**
   - The Texas Restaurant Association (TRA) is dedicated to supporting and advocating for the restaurant industry in Texas. Their mission is to enhance the success of the restaurant community by providing resources, education, and advocacy. They aim to foster a thriving restaurant environment that benefits both operators and consumers.

2. **Type of Activities:**
   - TRA engages in various activities including:
     - **Advocacy:** Representing the interests of the restaurant industry at the state and national levels.
     - **Education:** Offering training and certification programs for restaurant operators and staff.
     - **Events:** Organizing events such as the "Garrison Brothers Whiskey Stroll," which combines food and beverage experiences to promote local restaurants.
     - **Networking Opportunities:** Creating platforms for restaurant owners and operators to connect and share best practices.

3. **Tone of Voice:**
   - The tone of the Texas Restaurant Association is **professional**, **friendly**, and **inspiring**. Their communications are designed to be informative yet approachable, aiming to engage restaurant owners and stakeholders in a positive manner. They emphasize community and collaboration within the restaurant industry.

4. **Emoji Usage:**
   - The Texas Restaurant Association does not prominently use emojis in their communications. Their content tends to maintain a more formal and professional appearance, focusing on clear and concise messaging without the use of casual or playful elements like emojis.

5. **Key Facts:**
   - **Founding Info:** The Texas Restaurant Association has been a key player in the state's restaurant industry for many years, though specific founding details were not found on the website.
   - **Scale:** TRA represents thousands of restaurant members across Texas, encompassing a wide variety of dining establishments.
   - **Impact Metrics:** While specific metrics were not detailed on the website, TRA emphasizes its role in supporting the economic growth of the restaurant sector and the jobs it creates.
   - **Volunteer Info:** Information on volunteer opportunities was not explicitly mentioned, but they likely encourage member engagement through various initiatives and events.

6. **Writing Guidelines:**
   - **Style:** Use a professional and friendly tone, focusing on clarity and engagement. Avoid overly casual language.
   - **Structure:** Keep communications organized with clear headings and bullet points where appropriate to enhance readability.
   - **Call to Action:** Encourage participation and engagement through direct calls to action, especially in event promotions and educational offerings.
   - **Audience Focus:** Tailor content to restaurant owners, operators, and industry stakeholders, ensuring that the messaging resonates with their interests and needs.

This context profile provides a comprehensive overview of the Texas Restaurant Association, focusing on their mission, activities, tone, and communication style, which will aid in generating tailored content for their audience.

General Admission

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering! We&rsquo;re excited to confirm your spot for a special evening with Texas Restaurant Association leaders at&nbsp;Xochi, located in downtown Houston, during the Texas Restaurant Show weekend. Event Details:📅&nbsp; &nbsp;Date: July 19, 2025 7:30pm📍&nbsp; &nbsp;Location: Xochi, Houston🍽️&nbsp; &nbsp;Enjoy a three-course meal with expertly paired tequila and mezcal cocktails. This exclusive culinary experience is brought to life by award-winning Chef Hugo Ortega and the H Town Restaurant Group, featuring authentic Oaxacan cuisine and exceptional hospitality. A big thank you to our generous sponsor&nbsp;Sysco&nbsp;for making this event possible! All proceeds benefit the&nbsp;bipartisan advocacy efforts&nbsp;of the Texas Restaurant Association. To learn more about our mission and impact, visit&nbsp;www.txrestaurant.org.We look forward to a delicious and memorable evening with you! Kelsey Erickson Streufert&nbsp;Chief Public Affairs Officer, TRAkstreufert@txrestaurant.org

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Join Blanca Aldaco and Greg den Herder as they host TRA leaders from across Texas for a three-course meal with cocktail pairings at Xochi in downtown Houston during the Texas Restaurant Show weekend. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Xochi is the creative endeavor of award-winning Chef Hugo Ortega and H Town Restaurant Group. Chef Hugo’s team will prepare a menu of authentic delicacies from Oaxaca, Mexico, with specialty tequila and mezcal cocktails to complement each course. This will be a fun, delicious evening with restaurant industry leaders that you don’t want to miss. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Thank you to our generous sponsor Sysco for making this evening possible! <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:center;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Featured menu items include:SEA BASS CEVICHE OR SHRIMP EMPANADASpairing: Houston Strong CHICKEN ENCHILADAS OR CONFIT DUCKpairing: Mezcalito de Jamaica CREAMY CHOCOLATE PUDDING OR TRES LECHES pairing: Carajillo Oaxaquenoand more...<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Proceeds benefit the bipartisan advocacy efforts of the Texas Restaurant Association. To learn more about the TRA, visit <a href="http://www.txrestaurant.org/" target="_blank">www.txrestaurant.org</a>.

Texas Restaurant Association

Flavors of Oaxaca Dinner Benefiting the TRA’s Advocacy Efforts

1777 Walker St

General Admission

$150