A finger presses a red "SCAM" button on a keyboard in the foreground, with the AmeriCorps Seniors and SafeSeniors logos visible on a blue background in the background.

United Way of the Lakeshore

### Context Profile for United Way of the Lakeshore

#### 1. Organization Mission & Cause
The United Way of the Lakeshore is dedicated to improving lives and strengthening communities by mobilizing the caring power of people. Their mission focuses on addressing critical needs in the community, such as education, financial stability, and health. They aim to create lasting change by collaborating with local organizations and stakeholders to provide resources and support for those in need.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization runs various fundraising initiatives to support their mission, including events like the "Lumber Queen Dress Rehearsal."
- **Community Programs:** They offer programs aimed at enhancing education, promoting financial stability, and improving health outcomes in the community.
- **Volunteer Opportunities:** They engage volunteers in various capacities, fostering community involvement and support.

#### 3. Tone of Voice
The tone of voice used by United Way of the Lakeshore is friendly, inclusive, and inspiring. Their communications are designed to motivate community members to participate and contribute, using approachable language that emphasizes collaboration and community spirit.

#### 4. Emoji Usage
The organization utilizes emojis sparingly but effectively in their communications. For example, in event details, they use emojis like 📅 (calendar), 🕖 (clock), and 📍 (location) to enhance readability and engagement. Emojis are used to draw attention to important information without overwhelming the text.

#### 5. Key Facts
- **Founding Info:** The specific founding date is not mentioned on the website, but the organization has a long-standing presence in the community.
- **Scale:** The organization has conducted 23 forms and sent out 27 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes its commitment to measurable outcomes in education, financial stability, and health.
- **Volunteer Info:** They actively recruit volunteers and provide opportunities for community members to get involved in various initiatives.

#### 6. Writing Guidelines
- **Style:** Use a friendly and inclusive tone, focusing on community engagement and collaboration.
- **Clarity:** Ensure that information is clear and concise, especially when detailing events or calls to action.
- **Emojis:** Use emojis to enhance communication but keep them relevant and minimal to maintain professionalism.
- **Personalization:** Incorporate personalization in communications, such as addressing recipients by their first name, to foster a sense of connection.

### Conclusion
This context profile provides a comprehensive overview of the United Way of the Lakeshore, focusing on their mission, activities, tone, and communication style. By adhering to these insights, AI assistants can generate tailored content that resonates with the organization’s values and engages their audience effectively.

LXCL:Join us in person for the session!

General Admission

Not Everyone is Your Friend - A Safety &amp; Scam-Awareness Training for Older Adults Join AmeriCorps Seniors RSVP, and SafeSeniors, a program of AgeWell Services of West Michigan, for an important free training designed to help older adults recognize safety concerns, avoid scams, and protect themselves from exploitation. Date: Wednesday, July 15 Time: 10:30 AM &ndash; 12:00 PM Location: United Way of the Lakeshore Cost: Free to attend About the Training&ldquo;Not Everyone is Your Friend&rdquo; is a critical safety and scam-awareness presentation led by SafeSeniors. This training equips older adults with tools to recognize and avoid physical neglect, emotional abuse, financial exploitation, and common scams. Participants will learn how to identify red flags connected to romance scams, &ldquo;grandchild&rdquo; emergencies, caretaker manipulation, and other situations where someone may be taking advantage of an older adult&rsquo;s trust. Featured PresenterKerri Roberts SafeSenior Manager AgeWell Services of West Michigan Hosted By:&nbsp;<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1782850952/wysiwyg/ea4drekuhsyrlvtbocqy.png" style="width: 128px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: inherit;" fr-original-style="width: 128px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable"> Who Should Attend?This free event is open to:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">RSVP Members</li><li fr-original-style="" style="box-sizing: inherit;">Potential RSVP Members, age 55+</li><li fr-original-style="" style="box-sizing: inherit;">RSVP Station Partners</li><li fr-original-style="" style="box-sizing: inherit;">Community members interested in learning more about protecting older adults</li></ul>Why It Matters Older adults are often targeted through scams, exploitation, and manipulation. In many cases, financial exploitation involves someone the older adult knows and trusts. This training will help participants feel more informed, more confident, and better prepared to recognize warning signs. Space is limited, and registration helps us prepare materials and seating for all attendees. Our Thanks To:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1782850919/wysiwyg/ypzazaiugtdutfyalxba.png" style="width: 196px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: inherit;" fr-original-style="width: 196px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for&nbsp;Not Everyone is Your Friend, a free safety and scam-awareness training presented by&nbsp;SafeSeniors, a program of AgeWell Services of West Michigan, in partnership with&nbsp;United Way of the Lakeshore and&nbsp;AmeriCorps Seniors RSVP.We look forward to seeing you! Event DetailsWednesday, July 15 10:30 AM - 12:00 PM United Way of the Lakeshore During this informative presentation, Kerri Roberts, SafeSenior Manager at AgeWell Services of West Michigan, will share practical tips to help older adults recognize and avoid scams, financial exploitation, emotional abuse, and other forms of victimization. You&#39;ll leave with valuable tools to help protect yourself and those you care about. This event is free to attend, but registration helps us ensure we have enough seating and materials for everyone. If your plans change and you are unable to attend, please let us know so we can offer your spot to someone else.If you have any questions before the event, please don&#39;t hesitate to contact us. Thank you for helping make our community stronger, safer, and more informed. We look forward to seeing you on July 15! Warmly,Shavaun Savageshavaun@unitedwaylakeshore.orgUnited Way of the Lakeshore AmeriCorps Seniors RSVP

Not Everyone is Your Friend - A Safety &amp; Scam-Awareness Training for Older Adults Join AmeriCorps Seniors RSVP, and SafeSeniors, a program of AgeWell Services of West Michigan, for an important free training designed to help older adults recognize safety concerns, avoid scams, and protect themselves from exploitation. Date: Wednesday, July 15 Time: 10:30 AM – 12:00 PM Location: United Way of the Lakeshore Cost: Free to attend About the Training“Not Everyone is Your Friend” is a critical safety and scam-awareness presentation led by SafeSeniors. This training equips older adults with tools to recognize and avoid physical neglect, emotional abuse, financial exploitation, and common scams. Participants will learn how to identify red flags connected to romance scams, “grandchild” emergencies, caretaker manipulation, and other situations where someone may be taking advantage of an older adult’s trust. Featured PresenterKerri Roberts SafeSenior Manager AgeWell Services of West Michigan Hosted By: <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1782850952/wysiwyg/ea4drekuhsyrlvtbocqy.png" style="width:128px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;cursor:pointer;padding:0px 1px;user-select:none;position:relative;box-sizing:inherit;max-width:100%" /> Who Should Attend?This free event is open to:<ul><li>RSVP Members</li><li>Potential RSVP Members, age 55+</li><li>RSVP Station Partners</li><li>Community members interested in learning more about protecting older adults</li></ul>Why It Matters Older adults are often targeted through scams, exploitation, and manipulation. In many cases, financial exploitation involves someone the older adult knows and trusts. This training will help participants feel more informed, more confident, and better prepared to recognize warning signs. Space is limited, and registration helps us prepare materials and seating for all attendees. Our Thanks To:<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1782850919/wysiwyg/ypzazaiugtdutfyalxba.png" style="width:196px;display:block;vertical-align:top;margin:5px auto;text-align:center;cursor:pointer;padding:0px 1px;user-select:none;position:relative;box-sizing:inherit;max-width:100%" />

United Way of the Lakeshore

Fraud Prevention Training: Not Everyone is Your Friend

31 E Clay Ave

General Admission

Free