Main Street West Branch

### Context Profile for Main Street West Branch

1. **Organization Mission & Cause**:
   - **Mission**: Main Street West Branch is dedicated to enhancing the quality of life in West Branch by promoting community engagement, supporting local businesses, and fostering a vibrant downtown area. Their mission emphasizes revitalization and community spirit.
   - **Cause**: The organization focuses on economic development, community events, and supporting local vendors and artisans, aiming to create a thriving local economy and a strong sense of community.

2. **Type of Activities**:
   - **Events**: Main Street West Branch organizes various community events, including "Ladies Night Out," which features local vendors and promotes shopping locally.
   - **Fundraising Campaigns**: They run campaigns to support local businesses and community initiatives, encouraging participation from residents and visitors.
   - **Community Programs**: The organization engages in programs that promote local arts, culture, and history, enhancing community involvement and pride.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **inviting**, and **community-oriented**. It aims to inspire participation and foster a sense of belonging among residents. The language is accessible and encourages engagement without being overly formal.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications, maintaining a more professional and straightforward approach in their messaging.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has been active in the community for several years.
   - **Scale**: Main Street West Branch has conducted 25 forms and sent out 70 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of local vendor participation and community involvement in their events.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly stated on the website, but community involvement is encouraged through events and programs.

6. **Writing Guidelines**:
   - **Style**: Use clear and concise language that reflects a community-focused mission. Avoid jargon; instead, opt for approachable terms that resonate with local residents.
   - **Engagement**: Encourage participation by using calls to action that invite community members to join events or support local initiatives.
   - **Personalization**: Incorporate personal touches in communications, such as addressing recipients by name, to foster a sense of connection.
   - **Visuals**: While the website does not utilize emojis, consider using engaging visuals and images from events to enhance storytelling in communications.

This context profile serves as a foundational guide for creating personalized and effective content for Main Street West Branch, aligning with their mission and community-focused approach.

LXCL:You receive: Exclusive MSWB Giving Society Window Cling featuring the annual artwork by local artist Anna Hoffmann-Kelson, (eligible for spontaneous "spot the cling" rewards)

Friends

LXCL:You receive:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">One exclusive coupon or freebie from a local business</li><li value="2" class="lxcl-listItem" dir="ltr">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous "spot the cling" rewards)</li></ul>

Advocate

LXCL:You receive:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">TWO exclusive coupons/freebies from local businesses</li><li value="2" class="lxcl-listItem" dir="ltr">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous "spot the cling" rewards)</li></ul>

Champion

LXCL:You receive:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Exclusive Giving Society Tote Bag featuring that year’s artwork</li><li value="2" class="lxcl-listItem lxcl-nested-listitem" dir="ltr"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Designed annually</li><li value="2" class="lxcl-listItem" dir="ltr">Produced in limited quantities exclusively for Giving Society members</li></ul></li><li value="2" class="lxcl-listItem" dir="ltr">Two exclusive coupons/freebies from local businesses </li><li value="3" class="lxcl-listItem" dir="ltr">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous "spot the cling" rewards)</li></ul>

Innovator

LXCL:You receive:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Exclusive Giving Society T-Shirt (made to order in your size) featuring that year’s artwork</li><li value="2" class="lxcl-listItem" dir="ltr">Exclusive Giving Society Tote Bag featuring that year’s artwork</li><li value="3" class="lxcl-listItem" dir="ltr">Two exclusive coupons/freebies from local businesses</li><li value="4" class="lxcl-listItem" dir="ltr">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous "spot the cling" rewards)</li></ul>

Sustainer

LXCL:You receive:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Annual Ready-to-Frame Professional Art Print</li><li value="2" class="lxcl-listItem lxcl-nested-listitem" dir="ltr"><ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">High-quality print of the exclusive digital watercolor by Anna Hoffmann-Kelson</li><li value="2" class="lxcl-listItem" dir="ltr">Delivered or shipped each December. First collectible print released in 2026</li></ul></li><li value="2" class="lxcl-listItem" dir="ltr">Early Access to Downtown Carriage Rides during Christmas Past</li><li value="3" class="lxcl-listItem" dir="ltr">Exclusive Giving Society T-Shirt (made to order in your size) featuring that year’s artwork</li><li value="4" class="lxcl-listItem" dir="ltr">Exclusive Giving Society Tote Bag featuring that year’s artwork</li><li value="5" class="lxcl-listItem" dir="ltr">Two exclusive coupons/freebies from local businesses </li><li value="6" class="lxcl-listItem" dir="ltr">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous "spot the cling" rewards)</li></ul>

Trailblazer

For generations, West Branch gathered around one central place&mdash;the town&rsquo;s original watering pump at Main and Downey. It was the source that sustained daily life, brought neighbors together, and helped the community grow. Today, our historic downtown continues to play that same role as the heart of West Branch: a place where history is preserved, small businesses thrive, and people connect. By joining the Main Street West Branch Giving Society, your monthly gift directly supports the work that keeps this heart beating strong. You help preserve our unique identity, attract and support local businesses, and create the vibrant, welcoming downtown our community and visitors love.<h3 data-end="972" data-start="933" fr-original-style="" style="width: 100%; box-sizing: inherit;">Giving Society Levels &amp; Perks</h3>Membership in the Giving Society comes with stacked perks that increase with each level, from Friends to Legacy. Benefits include:<ul data-end="1567" data-start="1115" fr-original-style="" style="box-sizing: inherit;"><li data-end="1217" data-start="1115" fr-original-style="" style="box-sizing: inherit;">Exclusive MSWB Giving Society Window Cling (eligible for spontaneous &ldquo;spot the cling&rdquo; rewards)</li><li data-end="1284" data-start="1218" fr-original-style="" style="box-sizing: inherit;">Coupons or freebies from local businesses</li><li data-end="1367" data-start="1285" fr-original-style="" style="box-sizing: inherit;">Exclusive Giving Society Tote Bag and T-Shirt featuring the year&rsquo;s artwork</li><li data-end="1477" data-start="1368" fr-original-style="" style="box-sizing: inherit;">Annual Ready-to-Frame Professional Art Print by local artist Anna Hoffmann-Kelson&nbsp;</li><li data-end="1567" data-start="1478" fr-original-style="" style="box-sizing: inherit;">Early access to downtown carriage rides during Christmas Past&nbsp;</li></ul>Each year, a new piece of original artwork is created exclusively for the Giving Society, highlighting a historic building in downtown West Branch. Multi-year donors can collect these prints, tote bags, and T-shirts to celebrate the ongoing story of our vibrant downtown. Your commitment ensures that West Branch continues to thrive with the eclectic mix of old and new that defines our vision&mdash;and helps carry forward the legacy of connection and community that began around that original town pump. Choose your commitment level and become part of what keeps West Branch flowing forward.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for joining the Main Street West Branch Giving Society! Your monthly gift helps keep downtown West Branch thriving and full of life&mdash;just as the town&rsquo;s historic watering pump once sustained our community, your generosity sustains the heart of West Branch today. Watch for an email later this month with details on how and where you&rsquo;ll receive your Giving Society perks. Thank you for helping keep the heart of our town strong! With gratitude, Jessi Simonmainstreetwestbranch@gmail.com

For generations, West Branch gathered around one central place—the town’s original watering pump at Main and Downey. It was the source that sustained daily life, brought neighbors together, and helped the community grow. Today, our historic downtown continues to play that same role as the heart of West Branch: a place where history is preserved, small businesses thrive, and people connect. By joining the Main Street West Branch Giving Society, your monthly gift directly supports the work that keeps this heart beating strong. You help preserve our unique identity, attract and support local businesses, and create the vibrant, welcoming downtown our community and visitors love.Giving Society Levels &amp; PerksMembership in the Giving Society comes with stacked perks that increase with each level, from Friends to Legacy. Benefits include:<ul><li>Exclusive MSWB Giving Society Window Cling (eligible for spontaneous “spot the cling” rewards)</li><li>Coupons or freebies from local businesses</li><li>Exclusive Giving Society Tote Bag and T-Shirt featuring the year’s artwork</li><li>Annual Ready-to-Frame Professional Art Print by local artist Anna Hoffmann-Kelson </li><li>Early access to downtown carriage rides during Christmas Past </li></ul>Each year, a new piece of original artwork is created exclusively for the Giving Society, highlighting a historic building in downtown West Branch. Multi-year donors can collect these prints, tote bags, and T-shirts to celebrate the ongoing story of our vibrant downtown. Your commitment ensures that West Branch continues to thrive with the eclectic mix of old and new that defines our vision—and helps carry forward the legacy of connection and community that began around that original town pump. Choose your commitment level and become part of what keeps West Branch flowing forward.