The Effect in Partnership with San Mateo Rotary Foundation

### Context Profile for San Mateo Rotary Foundation / Hillsdale Effect

#### 1. Organization Mission & Cause
The San Mateo Rotary Foundation, through the Hillsdale Effect initiative, is dedicated to fostering sustainable community development. Their primary mission is to empower Guatemalan women by funding micro-loans that enable them to create sustainable businesses. This initiative not only supports individual entrepreneurs but also aims to uplift entire communities by promoting economic self-sufficiency and resilience.

#### 2. Type of Activities
- **Fundraising Campaigns**: The organization runs various fundraising initiatives, including the "Penny Wars 2025," which focuses on collecting donations for micro-loans.
- **Community Programs**: They engage in programs that directly support women entrepreneurs in Guatemala, providing them with the financial resources needed to start and grow their businesses.
- **Events**: The Hillsdale Effect organizes community events, such as the "Taco Dinner 2025," to raise awareness and funds for their cause.

#### 3. Tone of Voice
The tone of voice used by the organization is friendly, encouraging, and inspiring. Their communications aim to create a sense of community and urgency, motivating supporters to contribute to their cause. The language is accessible and warm, making it easy for a broad audience to connect with their mission.

#### 4. Emoji Usage
The organization uses emojis sparingly but effectively, with the 🔄 emoji appearing in their fundraising campaign descriptions. This usage adds a friendly and modern touch to their communications, making them feel more relatable and engaging.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not explicitly mentioned on the website, but the organization is associated with the San Mateo Rotary Foundation, which has a long-standing history of community service.
- **Scale**: The organization has conducted at least 5 forms and 2 email campaigns, indicating an active engagement with their supporters.
- **Impact Metrics**: While specific metrics are not detailed, the focus on micro-loans suggests a commitment to measurable impact in terms of business creation and community upliftment.
- **Volunteer Information**: The website does not provide explicit details about volunteer opportunities, but the nature of their activities suggests that community involvement is likely encouraged.

#### 6. Writing Guidelines
- **Style**: Use a friendly and approachable tone that reflects the organization's mission of community empowerment.
- **Language**: Keep language simple and direct, avoiding jargon to ensure accessibility for all audiences.
- **Call to Action**: Encourage donations and participation in events with clear, motivating calls to action. Use phrases like "every bit counts!" to emphasize the impact of contributions.
- **Emojis**: Incorporate emojis where appropriate to enhance engagement, but do so sparingly to maintain professionalism.

This context profile serves as a foundational guide for creating personalized and impactful content for the San Mateo Rotary Foundation / Hillsdale Effect, ensuring alignment with their mission and communication style.

Beaded Bee Ornament

Blue Shopping Bag

Butterfly Quilted Hot Pad Magic

Cellphone Bag

Corte Wine Bag

Handwoven Note Cards

Huipil Zippered Bag Calm Tones LARGE

Huipil Zippered Bag Calm Tones MEDIUM

Huipil Zippered Bag Multicolor SMALL

Luggage Tags

Oven Mitt Diamonds

Pine Needles Hot Pot Holder Pads

Royal Crossbody Purse Rainbow

Sunset Stripes Tote

Buy a range of hand-made Guatemalan goods!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Sarah Pressspress@smuhsd.org