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About this event
Students use professional AI and VR design tools — trusted by Adidas and Nissan — to engineer their own sustainable sneaker concept, build a business plan, and pitch live in a team competition. Tools include Microsoft Designer, Vizcom, Canva, and Claude AI.
Using the same Design Thinking framework as Nike, Google, and the NBA, students develop original sports tech concepts to grow participation and spectatorship for their generation. Includes VR sports immersion, industry guest speakers, weekly coaching, and sports immersion (for research purposes, of course).
Week One: Students face off as Player Agents vs. Team Owners in "Sign the Star!" — a high-stakes mock contract negotiation guided by Attorney Coaches. Week Two: Students build a full business venture for their assigned mock athlete. Two weeks. Two power skills.
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