Heroes' Movement

### Context Profile for Heroes' Movement

1. **Organization Mission & Cause:**
   Heroes' Movement is dedicated to improving the health and well-being of U.S. military veterans, with a strong focus on combating veteran suicide. Their mission is to provide tailored fitness programs that address the unique challenges faced by veterans, including injury recovery, chronic pain, and functional movement limitations. By fostering a sense of community and purpose, they aim to reduce feelings of isolation and hopelessness among veterans.

2. **Type of Activities:**
   - **Fitness Programs:** They offer specialized training programs designed to enhance physical strength, flexibility, and overall mobility for veterans.
   - **Community Engagement:** The organization emphasizes creating a supportive environment that promotes mental resilience and social connections.
   - **Fundraising Campaigns:** Recent campaigns include partnerships with fitness organizations like Strength & Mobility to sponsor sessions for veterans.

3. **Tone of Voice:**
   The tone of the website and communications is **inspiring, supportive, and professional**. It conveys a sense of urgency regarding the mental health crisis among veterans while maintaining a friendly and encouraging demeanor. The language is clear and accessible, aimed at connecting with both veterans and potential donors.

4. **Emoji Usage:**
   The website and email communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than informal or playful elements.

5. **Key Facts:**
   - **Founding Information:** Specific founding details are not mentioned on the website.
   - **Scale:** The organization has a total of 137 forms and has conducted 10 email campaigns.
   - **Impact Metrics:** The partnership with Strength & Mobility has empowered countless veterans to regain strength and improve their mental well-being.
   - **Volunteer Information:** While specific volunteer details are not provided, the emphasis on community suggests opportunities for involvement.

6. **Writing Guidelines:**
   - **Clarity and Accessibility:** Use straightforward language that is easy to understand.
   - **Inspiration and Support:** Focus on uplifting messages that resonate with veterans and their families.
   - **Professionalism:** Maintain a respectful and serious tone when discussing mental health and suicide prevention.
   - **Call to Action:** Encourage engagement through clear calls to action, whether for donations, participation in programs, or sharing the mission.

This context profile serves as a foundational guide for generating personalized content that aligns with Heroes' Movement's mission, activities, and communication style.

LXCL:Admission for one.

General Admission

LXCL:Sponsor a Veteran to attend the Gala.

Sponsor a Veteran's Admission

LXCL:Our premier sponsorship level, leading the charge to strengthen Veterans across Michigan. • 4 tickets to the gala• 3' x 5' banner in a premium, high-visibility location • Logo featured on all event TV displays and slideshow rotation • Full-page ad or message in the table program • On-stage recognition and shout-out from the MC • Recognition on Heroes’ Movement social media

Mission Sponsor

LXCL:Empowering Veterans to rebuild strength through connection and consistency. • 2 tickets to the gala• 3' x 5' banner displayed at the event • Logo featured in slideshow rotation • Half-page ad in the table program • Shout-out from the MC• Recognition on Heroes’ Movement social media

Valor Sponsor

LXCL:Supporting the steady progress that builds resilience, strength, and confidence. • Logo featured in the slideshow rotation • Logo in the table program • Shout-out from the MC

Strength Sponsor

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for signing up for our event and supporting our cause. Your registration greatly advances our mission. 🚀 If you&#39;d like to contribute more, contact us to become a volunteer or tell your friends about our cause! Mike McKaymike@heroesmovementusa.org

<p style="box-sizing:inherit;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;margin-inline:0px !important;margin:0px;max-width:100%">Join us for an unforgettable evening at Heroes' Movement's 2nd annual Gala at the War Memorial! Enjoy an open bar, Hors d'oeuvres, and live music by Packin' Heat while mingling in cocktail attire. <p style="box-sizing:inherit;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;margin-inline:0px !important;margin:0px;max-width:100%"> <p style="box-sizing:inherit;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;margin-inline:0px !important;margin:0px;max-width:100%">The night will feature an exciting live auction, 50/50, raffles, and AFC/NFC championship squares for sale, with all proceeds directly supporting Veterans’ strength and conditioning programs. Please help us make a lasting impact as we honor those who served.<p style="box-sizing:inherit;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.5;margin-inline:0px !important;margin:0px;max-width:100%"> <p style="box-sizing:inherit;width:auto !important;margin-inline:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <div>Heroes' Movement is a 501 (c)(3) non-profit that strengthens Veterans' physical and mental well-being through movement-based workouts and athletics.</div><p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">We accomplish this goal by partnering with gyms nationwide to provide the training. The gym doesn't charge the Veterans; it promotes that it trains Veterans for free, and we reimburse the gyms for the sessions they train.<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">Every gym we partner with follows the post-traumatic stress (PTS) and traumatic brain injury (TBI) training guidelines to ensure our Veterans are taken care of. Our program is available to any Veteran of any age from any branch.<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">Goals of the program:<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">1. To bridge the gap between physical therapy and feeling strong again.<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">2. To create a continued sense of community for our Veterans so they can reinforce their strengths together.<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">3. To reduce dependency on prescription drugs.<p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">4. To reduce suicide risk. <p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%"> <p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">For more information about Heroes' Movement: <a href="https://www.heroesmovementusa.org/" target="_blank">https://www.heroesmovementusa.org/</a><p style="box-sizing:border-box;width:484.25px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;line-height:1.6em;border:none;box-shadow:none;letter-spacing:normal;text-align:left;margin-inline:0px !important;margin:0px 0px 15px;max-width:100%">Questions? Email: mike@heroesmovementusa.org

Heroes' Movement

Heroes' Movement Gala 2026

32 Lake Shore Dr

General Admission

$125

Sponsor a Veteran's Admission

$125

Mission Sponsor

$5,000

Valor Sponsor

$2,500

Strength Sponsor

$1,000

Add a donation for Heroes' Movement