You Matter 2

### Context Profile for You Matter 2

1. **Organization Mission & Cause**:
   - **Mission**: You Matter 2 is dedicated to supporting and empowering youth through various programs that promote mental health awareness, self-care, and community engagement. Their mission is to ensure that every young person feels valued and understood, emphasizing the importance of mental well-being.
   - **Cause**: The organization focuses on mental health, self-esteem, and community connection among teenagers, aiming to create a supportive environment where youth can thrive.

2. **Type of Activities**:
   - **Events**: Regularly hosts events such as "Haunted Night Out," which combines fun activities with community engagement. Events are designed for students in grades 6-12 and often include transportation and meals.
   - **Fundraising Campaigns**: Engages in fundraising through events and campaigns that promote participation and community involvement.
   - **Community Programs**: Offers programs that focus on self-care, mental health education, and peer support, including workshops and study breaks.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. The language used is approachable, aiming to connect with youth and their families. It often includes direct addresses (e.g., "Hi there!") and encourages participation in a warm manner.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance engagement and convey a friendly tone. Common emojis include ✨ (sparkles) in subject lines to add excitement and warmth to communications, particularly in event promotions and self-care campaigns.

5. **Key Facts**:
   - **Founding Info**: Specific founding information is not detailed on the website.
   - **Scale**: The organization has a total of 56 forms and 113 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not provided, the focus on community events and youth participation suggests a commitment to measurable impact in mental health awareness.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly mentioned on the website, but the organization likely encourages community involvement through its events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone, directly addressing the audience. Incorporate inclusive language that resonates with youth.
   - **Structure**: Use clear headings and bullet points for easy readability, especially in event descriptions and emails.
   - **Engagement**: Encourage participation and express excitement about events. Use direct calls to action (e.g., "Join us!" or "Sign up now!") to motivate responses.
   - **Visuals**: Consider including emojis in subject lines or key points to enhance engagement without overwhelming the content.

This context profile provides a comprehensive overview of You Matter 2, focusing on their mission, activities, tone, and communication style, which will aid in generating personalized and effective content for the organization.

Enrollment for all Expressions Unleashed summer sessions.

Expressions Unleashed

Enrollment for all 6 weeks of the Future Forward summer program.

Future Forward (All 6 Weeks)

Enrollment for weekly Future Forward summer program sessions.

Future Forward (Per Week)

Enrollment for both Future Forward & Expressions Unleashed summer programs at a discounted rate.

Future Forward + Expressions Unleashed

<span fr-original-style="color: rgb(14, 92, 93); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(14, 92, 93);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Join us for our exciting summer programs specifically for high school students, Future Forward and Expressions Unleashed running from June 4th to July 30th! Designed for students entering 9th-12th grade (25-26 School Year), our program offers local college tours, hands-on workshops, and career exploration. As well as creates a network for our students to grow. <strong style="box-sizing:inherit;font-weight:700;color:rgb(14, 92, 93);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Secure your spot for the Future Forward full 6-week program at just $50. Can't commit to all 6 weeks? No problem! Weekly registration is available for $10 per week. Want to enroll in both Future Forward & Expressions Unleashed? Sign up now for both at a discounted rate of just $60! <strong style="box-sizing:inherit;font-weight:700;color:rgb(14, 92, 93);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">All payments must be received by Friday, May 30th.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for enrolling in our summer programs specifically curated for high school students and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Kalyn Victorkvictor@youmatter2.org

Join us for our exciting summer programs specifically for high school students, Future Forward and Expressions Unleashed running from June 4th to July 30th! Designed for students entering 9th-12th grade (25-26 School Year), our program offers local college tours, hands-on workshops, and career exploration. As well as creates a network for our students to grow. Secure your spot for the Future Forward full 6-week program at just $50. Can't commit to all 6 weeks? No problem! Weekly registration is available for $10 per week. Want to enroll in both Future Forward &amp; Expressions Unleashed? Sign up now for both at a discounted rate of just $60! All payments must be received by Friday, May 30th.

You Matter 2

High School Summer 2025 Payment Form

2214 Hutchison Rd

Expressions Unleashed

$20

Future Forward (All 6 Weeks)

$50

Future Forward (Per Week)

$10

Future Forward + Expressions Unleashed

$60

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