American Legacy Theatre

### Context Profile for American Legacy Theatre (ALT)

1. **Organization Mission & Cause**:
   - **Mission**: American Legacy Theatre (ALT) is dedicated to creating impactful theatrical experiences that foster dialogue and change within the community. Their mission emphasizes the importance of storytelling in promoting empathy and understanding.
   - **Cause**: ALT focuses on using theatre as a tool for social change, aiming to engage diverse audiences and provide educational programming that enhances community connection and personal growth.

2. **Type of Activities**:
   - **Events**: ALT hosts various events, including performances, workshops, and community engagement activities. The "Backstage with ALT" event is an example, offering attendees a sneak peek into upcoming productions and interactive experiences.
   - **Fundraising Campaigns**: ALT runs fundraising campaigns to support their programming and community initiatives, including partnerships with local organizations and foundations.
   - **Community Programs**: Their "In Classrooms" program aims to integrate theatre into educational settings, promoting empathy and creativity among students.

3. **Tone of Voice**:
   - The tone of ALT's communications is **friendly**, **inspiring**, and **professional**. They use accessible language that invites community participation and emphasizes the transformative power of theatre. The content is engaging and often includes calls to action, encouraging readers to get involved.

4. **Emoji Usage**:
   - ALT uses emojis sparingly but effectively in their communications, primarily to highlight event details (e.g., 📅 for date, 🕒 for time, 📍 for location). This usage adds a friendly touch to their messages without overwhelming the content.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website but can be inferred to be a relatively newer organization focused on community engagement through theatre.
   - **Scale**: ALT has a total of 16 forms and has sent out 23 email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community impact and educational outreach suggests a focus on measurable outcomes in these areas.
   - **Volunteer Info**: Information regarding volunteer opportunities is not explicitly stated, but the organization likely welcomes community involvement given their mission and activities.

6. **Writing Guidelines**:
   - **Style**: Use clear, engaging, and inclusive language that resonates with a broad audience. 
   - **Structure**: Organize content with headings and bullet points for easy readability, especially in event announcements and fundraising appeals.
   - **Calls to Action**: Incorporate direct calls to action, encouraging community members to participate, donate, or volunteer.
   - **Personalization**: Use personalized greetings and acknowledgments in emails to foster a connection with the audience, as seen in their thank-you emails.
   - **Visuals**: When applicable, include visuals or emojis to enhance engagement without detracting from the message.

This context profile serves as a foundational guide for creating personalized and impactful content for American Legacy Theatre, aligning with their mission and audience engagement strategies.

LXCL:Get 12.5% OFF now through the end of month.

*Note: If you need financial assistance, please text 513-443-5429 for your discount code for complimentary admission.

EARLY BIRD General Admission

LXCL:*Note: Veterans, Active Military, and those at/under 200% Federal Poverty Level are eligible for complimentary admission. Please text 513-443-5429 for your discount code.

General Admission

LXCL:Buy four (4) or more tickets and SAVE 12.5% on each ticket.

Group Rate (4+ Tix)

LXCL:Two (2) Tickets and special recognition as a proud supporter of American Legacy Theatre in the production program.

Family & Friend Supporter

LXCL:Two (2) Tickets and special recognition as a champion of American Legacy Theatre and equity in the production program, our website, and advertising.

Empowering Voices for Equity Champion

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for joining in the conversation and getting your tickets for HIGHER. Your engagement advances our mission to empower voices for equity. 🚀 If you would like to contribute further, contact us to become a <a href="https://www.americanlegacytheatre.org/volunteer" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">volunteer</a>, follow us on <a href="http://www.facebook.com/AmrcnLgcyThtr" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">Facebook</a> or <a href="http://www.instagram.com/AmrcnLgcyThtr" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">Instagram</a>, or invite your friends to join you in this <a href="https://www.americanlegacytheatre.org/events" rel="noopener noreferrer" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit" target="_blank">once-in-a-lifetime experience</a>! Please note that HIGHER will be photographed and partially video recorded. By attending, you consent to being photographed, video recorded, and to allow American Legacy Theatre to use your likeness for promotional purposes, grant requests,  and in future performances.  Matthew David Gellin, Executive Artistic Director & CEO<a href="mailto:info@americanlegacytheatre.org" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">info@americanlegacytheatre.org</a><span contenteditable="false" data-button-color="{{#e8854f}}" data-custom-link="{{www.americanlegacytheatre.org}}" data-custom-variable="{{custom-link-button-73f74eee-32f3-4ed9-9332-b3ce48530cb3}}" data-text="{{Visit ALT}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #e8854f" style="background-color:rgb(232, 133, 79);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Visit ALT

HIGHER, an original rock musical with book, music, and lyrics by Mark Levine, arranged by Eric Knechtges, and developed by American Legacy Theatre, returns for the first time since its world premiere in 2021.  Newly rewritten. Ohio premiere. Taking place at the Contemporary Arts Center not on their stage, but brought to life within their gallery spaces. Reimagined in a way you need to see it to believe it! THE STORY:HIGHER is an emotional rollercoaster about addiction, told through a gripping love story between Benjamin and Mara; whose family does not approve.  We begin with Benjamin's perfect All-American beginnings, only for life’s harsh realities to derail his dreams. As he searches for meaning and belonging, Mara offers a tempting, dangerous "solution."  Supported by a dynamic seven-person ensemble, Benjamin’s journey unfolds, leading him to break free from Mara’s grip and ultimately discover a powerful new way to rise above it all. HIGHER is a compelling exploration of struggle, transformation, and hope. THE WHY:The opioid crisis affects millions of people from all walks of life in America, but especially the midwest. The crisis does not discriminate. Our playwright, Mark Levine, said he created this musical for one simple reason: reduce stigma. ALT was urged to bring a piece addressing this issue to light. ALT built this platform so we could bring people from all walks of life together to build a shared vocabulary and shared experience. PRAISE FOR HIGHER:“It is a must-see. It’s one of those things that you see and after you see it you go ‘I didn’t realize that I needed that.’”-Alton Fitzgerald White, critically acclaimed Broadway actor  “HIGHER will appeal to the adventuresome theatre-goer wanting to see new work, as well as those whose lives have been touched by addiction.”-Alan Jozwiak, League of Cincinnati Theatres "It“s at times humorous, dramatic, grim, and uplifting. But mostly it is a show unlike any you've ever seen. It's ambitious, compelling, and thought-provoking."- Shawn Maus, League of Cincinnati Theatres HIGHER is a piece developed out of Playwrights for Change - a program supported in part by the Carol Ann and Ralph V. Haile Jr. Foundation. ALT receives additional support from the Ohio Arts Council and the generosity of community contributions to the annual ArtsWave campaign, the region’s primary source for arts funding. As part of our partnership with the Contemporary Arts Center, some audience information will be shared with their organization. DISCLAIMER:Due to intense subject matter recommended for ages 12 and up with parental guidance.

American Legacy Theatre

HIGHER - Original Rock Musical

44 E 6th St

General Admission

$40

Group Rate (4+ Tix)

$35

Family & Friend Supporter

$150

Empowering Voices for Equity Champion

$500

Add a donation for American Legacy Theatre