Animal Outreach of the Mother Lode

### Context Profile for Animal Outreach of the Mother Lode

1. **Organization Mission & Cause**:
   - **Mission**: Animal Outreach of the Mother Lode is dedicated to rescuing, rehabilitating, and rehoming animals in need, particularly focusing on those that are abandoned or neglected. They aim to promote responsible pet ownership and advocate for animal welfare within the community.
   - **Cause**: The organization emphasizes the importance of animal welfare, education, and community involvement in creating a compassionate environment for pets and their owners.

2. **Type of Activities**:
   - **Events**: The organization hosts various fundraising events, including auctions and community gatherings. Recent activities include the "Buy-A-Spot" campaign, which allows supporters to purchase tickets for exclusive events.
   - **Fundraising Campaigns**: They run campaigns to raise funds for their operations, including online auctions and ticket sales for special events.
   - **Community Programs**: They engage in educational outreach to promote responsible pet ownership and provide resources for pet care.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inviting, and supportive**. The language is accessible and warm, aiming to foster a sense of community and encourage participation.
   - The use of exclamation points and emojis (e.g., 🎉) in communications adds a cheerful and engaging element, making the content feel more personal and inviting.

4. **Emoji Usage**:
   - The organization does use emojis in their communications, primarily to convey excitement and friendliness. For example, they use 🎉 in event announcements and fundraising campaigns, which adds a celebratory tone to their messaging.
   - Emojis are used sparingly but effectively, enhancing the emotional appeal without overwhelming the content.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization has been active in the community for several years.
   - **Scale**: The organization has a total of 9 forms and has conducted 71 email campaigns, indicating a robust engagement strategy with their supporters.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights successful adoptions and community involvement as key indicators of their impact.
   - **Volunteer Info**: The website encourages community involvement and volunteer opportunities, emphasizing the importance of volunteers in their operations.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone, similar to the language found on the website. Avoid overly formal language; instead, aim for conversational and engaging content.
   - **Content Structure**: Begin with a warm greeting or acknowledgment of support, followed by clear and concise information about events or campaigns. Use bullet points or short paragraphs for readability.
   - **Emojis**: Incorporate emojis where appropriate to enhance emotional engagement, particularly in event announcements and thank-you messages.
   - **Call to Action**: Always include a clear call to action, encouraging readers to participate in events, volunteer, or donate.

This context profile provides a comprehensive overview of Animal Outreach of the Mother Lode, focusing on their mission, activities, tone, and communication style, which will aid in crafting personalized and effective content for their audience.

LXCL:Pick up on Friday, December 12th, 3pm-5pm

Plate of Holiday Cookies

LXCL:Pick up on Saturday, December 20th, 10am-12am

<p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px; line-height: 1.5;"><span fr-original-style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-size: 24px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-size: 24px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; 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orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">Our much<span fr-original-style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; 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font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">&nbsp;<strong fr-original-style="box-sizing:inherit;font-weight:700;color:rgb(184, 49, 47);font-family:TimesNewRoman;font-size:24px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;" style="box-sizing:inherit;font-weight:700;color:rgb(184, 49, 47);font-family:TimesNewRoman;font-size:24px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;">Holiday Cookies for a Cause<span fr-original-style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">&nbsp;<span fr-original-style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color: rgb(184, 49, 47); font-family: TimesNewRoman; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">are back again!<p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px; line-height: 1.5;">With limited plates available, make sure you get your order in quick.&nbsp;<p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px; line-height: 1.5;">Once again, this year all sales will be supporting Animal Outreach&#39;s Homeless Outreach Fund. This fund allows us to be able to help the very loved pets of our local homeless, or very low income community, with care that they would otherwise likely go without. Such as, but not limited to, dental procedures, antibiotics, vaccines &amp; spay or neuter surgeries.<p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px; line-height: 1.5;">When you place your order, please make sure to select based off which day you would like to pick up your cookies.&nbsp;<p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);line-height:1;" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); line-height: 1; margin: 0px;">Pick up days are:&nbsp;Friday, December 12th, 3pm-5pm orSaturday, December 20th, 10am-12pm <p fr-original-style="text-align:center;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px; line-height: 1.5;">&nbsp;All pick ups will be during regular business hours at our Diamond Springs shelter at<p fr-original-style="text-align:center;line-height:1;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; line-height: 1; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px;">6101 Enterprise Dr Ste B<p fr-original-style="text-align:center;line-height:1;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; line-height: 1; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px;">Diamond Springs, CA 95619<p fr-original-style="text-align:center;line-height:1;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; line-height: 1; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px;"> <p fr-original-style="text-align:center;line-height:1;width:100%;box-sizing:inherit;color:rgb(0, 0, 0);" style="text-align: center; line-height: 1; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0); margin: 0px;">**Remember, when placing your order, make sure to select &quot;other&quot; from the Fees Drop Down box and type 0 to avoid paying additional fees**

Hi&nbsp;<span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="font-size: 18px;" style="font-size: 18px; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name&nbsp;, Thank you for placing your holiday cookie order with us and supporting our Homeless Outreach Fund! We hope you will enjoy your gourmet cookies and have a wonderful holiday season.We look forward to seeing you when you pick up your order. Please keep your order receipt handy with your pick-up date when you arrive at Animal Outreach. Happy Holidays from everyone atAnimal Outreach of the Mother Lode

Our much anticipated Holiday Cookies for a Cause are back again!With limited plates available, make sure you get your order in quick. Once again, this year all sales will be supporting Animal Outreach's Homeless Outreach Fund. This fund allows us to be able to help the very loved pets of our local homeless, or very low income community, with care that they would otherwise likely go without. Such as, but not limited to, dental procedures, antibiotics, vaccines &amp; spay or neuter surgeries.When you place your order, please make sure to select based off which day you would like to pick up your cookies. Pick up days are: Friday, December 12th, 3pm-5pm orSaturday, December 20th, 10am-12pm  All pick ups will be during regular business hours at our Diamond Springs shelter at6101 Enterprise Dr Ste BDiamond Springs, CA 95619 **Remember, when placing your order, make sure to select "other" from the Fees Drop Down box and type 0 to avoid paying additional fees**

Animal Outreach of the Mother Lode

Holiday Cookies for a Cause

Plate of Holiday Cookies

$25

Plate of Holiday Cookies

$25

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