Open My World Therapeutic Riding Center

### Context Profile for Open My World Therapeutic Riding

#### 1. Organization Mission & Cause
Open My World Therapeutic Riding is dedicated to providing therapeutic riding programs that enhance the physical, emotional, and social well-being of individuals with special needs. Founded in 2008 by Donna Roland, the organization aims to make equine therapy accessible to all, regardless of financial ability. Their mission is rooted in the belief that every individual deserves the opportunity to benefit from the healing power of horses, fostering personal growth and life skills through tailored riding programs.

#### 2. Type of Activities
- **Therapeutic Riding Programs**: Individualized lessons designed by PATH Certified Instructors to improve physical strength, coordination, balance, and focus.
- **Horse Powered Reading Program**: A unique initiative aimed at helping new readers and students who thrive in non-traditional learning environments.
- **Scholarship Fund**: The Donna Roland Memorial Scholarship Fund supports riders who cannot afford the cost of lessons, ensuring inclusivity and continued access to services.
- **Community Engagement**: The organization actively seeks community support through fundraising campaigns and events to sustain their programs.

#### 3. Tone of Voice
The tone of voice used by Open My World is warm, friendly, and inspiring. The language is accessible and encourages community involvement, emphasizing gratitude and the positive impact of donations. Communications often express a sense of urgency regarding the need for support while maintaining an uplifting and hopeful message about the potential for change and growth through their programs.

#### 4. Emoji Usage
The organization incorporates emojis in their communications, particularly in email campaigns. For example, the recent email campaign featured the emoji "😎" in the subject line, suggesting a casual and engaging approach to outreach. Emoji usage appears to be moderate and is likely employed to create a friendly and approachable tone.

#### 5. Key Facts
- **Founded**: 2008 by Donna Roland.
- **Type**: Non-profit 501(c)(3) organization.
- **Programs**: Therapeutic riding and Horse Powered Reading.
- **Scholarship Fund**: Supports 4-5 riders annually, highlighting the financial challenges faced by the organization.
- **Community Impact**: Aims to provide services regardless of ability to pay, emphasizing inclusivity and support for individuals with special needs.

#### 6. Writing Guidelines
- **Style**: Use a friendly, conversational tone that conveys warmth and encouragement.
- **Content Structure**: Start with a personal greeting, followed by a clear explanation of the purpose (e.g., fundraising, event invitation), and conclude with a call to action or expression of gratitude.
- **Emotional Engagement**: Highlight stories of impact and personal growth from participants to inspire potential donors and volunteers.
- **Clarity and Accessibility**: Ensure language is straightforward and free of jargon, making it easy for all audiences to understand the mission and how they can help.

This context profile serves as a foundational guide for creating personalized and effective content for Open My World Therapeutic Riding, ensuring alignment with their mission, values, and communication style.

Each $5 ticket gives you a chance to WIN a LeMieux Pony! All proceeds go to fund our Donna Roland Memorial Scholarship, which enables Open My World to provide our life changing services , regardless of someone's ability to pay.

WIN a LeMieux Pony!

<h3>WIN A LeMIEUX PONY! </h3>Meet Lemon! Lemon is LeMieux's pony mascot, rehomed by the Lemieux family from charity partners World Horse Welfare. As Head of Pony Relations, she's helped LeMieux raise over $38,000 for this great cause since 2022. Today, Lemon is helping Open My World raise funds for our Donna Roland Memorial Scholarship program, enabling us to provide services regardless of a participant's ability to pay. For just $5, you have the opportunity to take Lemon home! Lemon stands at 12 inches tall, securely on all four legs and is flexible, making her safe for young children (3 years+) to play with. She comes in her own smart horse box that turns inside out to become a luxury stable. Additional accessories are not included. Raffle ends on December 21st at 9:30pm. You do not have to be present to win. If not local, prize will be shipped to winner at no additional cost. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1733243910/wlofejpi21rpaakvxbrf.jpg" style="width:577px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for you purchasing a raffle ticket and contributing to the Donna Roland Memorial Scholarship Fund, which allows Open My World to provide services to those who benefit the most, regardless of their ability to pay. Together, we can make a difference!  If you would like to contribute further, contact us directly to become a volunteer or inquire about our Board of Directors by contacting me at jocelyn@openmyworld.org.Good Luck! Jocelyn FranklinExecutive Directorjocelyn@openmyworld.org

WIN A LeMIEUX PONY! Meet Lemon! Lemon is LeMieux's pony mascot, rehomed by the Lemieux family from charity partners World Horse Welfare. As Head of Pony Relations, she's helped LeMieux raise over $38,000 for this great cause since 2022. Today, Lemon is helping Open My World raise funds for our Donna Roland Memorial Scholarship program, enabling us to provide services regardless of a participant's ability to pay. For just $5, you have the opportunity to take Lemon home! Lemon stands at 12 inches tall, securely on all four legs and is flexible, making her safe for young children (3 years+) to play with. She comes in her own smart horse box that turns inside out to become a luxury stable. Additional accessories are not included. Raffle ends on December 21st at 9:30pm. You do not have to be present to win. If not local, prize will be shipped to winner at no additional cost. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1733243910/wlofejpi21rpaakvxbrf.jpg" style="width:577px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Open My World Therapeutic Riding Center

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Holidays with the Horses 2024 RAFFLE

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