Georgians For Responsible Marijuana Policy

### Context Profile for Georgians For Responsible Marijuana Policy

1. **Organization Mission & Cause**:
   - **Mission**: Georgians For Responsible Marijuana Policy (GRMP) advocates for the responsible regulation of marijuana in Georgia. Their mission focuses on promoting evidence-based policies that prioritize public health and safety while ensuring access to medical marijuana for patients in need.
   - **Cause**: The organization seeks to educate the public and policymakers about the benefits of responsible marijuana use and to combat stigma associated with cannabis consumption.

2. **Type of Activities**:
   - **Events**: GRMP hosts annual summits, such as the "Georgians for Responsible Marijuana Policy Annual Summit 2025," which includes discussions with leaders and individuals with lived experience, board member approvals, and previews of future goals.
   - **Fundraising Campaigns**: They run campaigns to raise funds for their initiatives, including early bird discounts for events and educational resources.
   - **Community Programs**: GRMP engages in community outreach to educate the public on marijuana policy and its implications.

3. **Tone of Voice**:
   - The tone of the website and communications is **professional yet approachable**. It conveys a sense of urgency regarding the need for responsible marijuana policy while remaining friendly and inclusive. The language is clear and informative, aimed at both educating and motivating the audience.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains formal and professional, focusing on clear communication rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization is actively involved in shaping marijuana policy in Georgia.
   - **Scale**: GRMP has a substantial reach, with 16 total forms and 141 email campaigns indicating a robust engagement with their audience.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights successes and goals in their communications, suggesting a focus on measurable impact.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly mentioned on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is informative and engaging. Avoid jargon unless it is explained. Aim for a balance between professionalism and approachability.
   - **Structure**: Organize content with headings and bullet points for easy readability. Use direct calls to action that encourage engagement and participation.
   - **Audience Engagement**: Address the audience directly where appropriate, using inclusive language that invites participation and fosters a sense of community.

This context profile serves as a foundational guide for generating tailored content that aligns with the mission, tone, and activities of Georgians For Responsible Marijuana Policy.

LXCL:EARLY BIRD SAVINGS: Use discount code RUSCHE10 by June 23 for a $10 savings. You will enter that code in the next screen. Webinar link will be sent to you in a follow-up confirmation email.

General Admission

WHAT: Join GRMP for&nbsp;&quot;How the Marijuana Industry Uses Six Strategies to Create Addiction for Profit&quot;, with Sue Rusche, author of &quot;<a fr-original-style="" href="https://www.amazon.com/dp/B0F8R7CRL1?ref_=cm_sw_r_ffobk_cp_ud_dp_CA5QMAGC06NGE12T0H6C&bestFormat=true" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Marketing Pleasure: How Addictive Drug Industries Tell Big Lies to Make Big Profits</a>&quot;.&nbsp; WHEN: Webinar Thursday, June 26, 1:30-2:30pm EST. LEARNING OBJECTIVES:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Define how &ldquo;biological capture&rdquo; occurs when addictive drug industries &ndash; marijuana, tobacco,prescription drugs, and alcohol - exert undue influence over our bodies to addict us.</li><li fr-original-style="" style="box-sizing: inherit;">Outline how these industries each use a six-pronged approach toward biological capture, andwhat those tactics are: Denying science, denying addictiveness, targeting kids, increasing thedose, spending big bucks to market and lobby, and practicing breakneck product innovation.</li><li fr-original-style="" style="box-sizing: inherit;">Describe the marijuana industry in particular uses these six steps</li><li fr-original-style="" style="box-sizing: inherit;">Propose and discuss we can address each of these six tactics from education policyperspective to challenge the marijuana industry.</li></ul>COST: $30 for 60 minutes. EARLY BIRD SAVINGS: Save $10 for those who register by June 23, using discount code Rusche10 on the second page of the registration. PUBLIC SCHOOL STUDENTS from Georgia College &amp; State University, Emory (Rollins) and Georgia State University are invited to attend for FREE; ask your advisor or email <a data-fr-linked="true" fr-original-style="" href="mailto:info@GaMarijuanaPolicy.org" id="isPasted" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@GaMarijuanaPolicy.org</a> for the student discount code.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1749755089/wysiwyg/hno1ppd9elmf0bgffvye.jpg" style="width: 136px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 136px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable"><span fr-original-style='color: rgb(0, 0, 0); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(0, 0, 0); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Sue Rusche led National Families in Action (NFIA), which helped lead the national parent movement. With Wake Forest&rsquo;s School of Medicine, NFIA co-founded the Addiction Studies Program for journalists and for the states that ran from 1999 to 2014. In 2018, NFIA&rsquo;s Science Advisory Board of world-renowned scientists recorded 25 podcasts for the public about marijuana. She is on the Leadership Council for the Foundation for Drug Policy Solutions. In May 2025, Sue published &quot;<a fr-original-style='box-sizing: border-box; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration: underline; color: rgb(0, 167, 157);' href="https://a.co/d/5rtLhRe" rel="noopener" style='box-sizing: border-box; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration: underline; color: rgb(0, 167, 157); user-select: auto;' target="_blank">Marketing Pleasure: How Addictive Drug Industries Tell Big Lies to Make Big Profits</a><span fr-original-style='color: rgb(0, 0, 0); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' style='color: rgb(0, 0, 0); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>&quot;, available on Amazon.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for GRMP&#39;s webinar: &quot;How the Marijuana Industry Uses Six Strategies to Create Addiction for Profit&quot; with Sue Rusche as our featured speaker. Your registration significantly helps us further our mission to keep Georgia safe and healthy. 🚀 Here is the Zoom link for the meeting:GRMP is inviting you to a scheduled Zoom meeting.&quot;How the Marijuana Industry Uses Six Strategies to Create Addiction for Profit&quot;Time: June 26, 2025 1:30am to 2:30pm Eastern TimeJoin Zoom Meeting<a fr-original-style="" href="https://us06web.zoom.us/j/87968254212?pwd=u3iaytA0LdbCxZaFEbPSCOkJALwEW5.1" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us06web.zoom.us/j/87968254212?pwd=u3iaytA0LdbCxZaFEbPSCOkJALwEW5.1</a><br style="color: rgb(60, 64, 67); font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.2px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;" fr-original-style="color: rgb(60, 64, 67); font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.2px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Meeting ID: 879 6825 4212<br style="color: rgb(60, 64, 67); font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.2px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; box-sizing: inherit;" fr-original-style="color: rgb(60, 64, 67); font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.2px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Passcode: 095918&nbsp;IF YOU NEED TO CALL IN (RATHER THAN ZOOM)If you need to call in, please email us by June 24 at info@GaMarijuanaPolicy.org for a dial-in number. AFTER THE WEBINAR / RECORDINGWe will be recording the webinar, and afterward will send you a link to the recording, selected slides, and a certificate of attendance.&nbsp; Thank you!Michael Mumpermmumper@gamarijuanapolicy.org

WHAT: Join GRMP for "How the Marijuana Industry Uses Six Strategies to Create Addiction for Profit", with Sue Rusche, author of "<a href="https://www.amazon.com/dp/B0F8R7CRL1?ref_=cm_sw_r_ffobk_cp_ud_dp_CA5QMAGC06NGE12T0H6C&amp;bestFormat=true" target="_blank">Marketing Pleasure: How Addictive Drug Industries Tell Big Lies to Make Big Profits</a>".  WHEN: Webinar Thursday, June 26, 1:30-2:30pm EST. LEARNING OBJECTIVES:<ul><li>Define how “biological capture” occurs when addictive drug industries – marijuana, tobacco,prescription drugs, and alcohol - exert undue influence over our bodies to addict us.</li><li>Outline how these industries each use a six-pronged approach toward biological capture, andwhat those tactics are: Denying science, denying addictiveness, targeting kids, increasing thedose, spending big bucks to market and lobby, and practicing breakneck product innovation.</li><li>Describe the marijuana industry in particular uses these six steps</li><li>Propose and discuss we can address each of these six tactics from education policyperspective to challenge the marijuana industry.</li></ul>COST: $30 for 60 minutes. EARLY BIRD SAVINGS: Save $10 for those who register by June 23, using discount code Rusche10 on the second page of the registration. PUBLIC SCHOOL STUDENTS from Georgia College &amp; State University, Emory (Rollins) and Georgia State University are invited to attend for FREE; ask your advisor or email <a href="mailto:info@GaMarijuanaPolicy.org" target="_blank">info@GaMarijuanaPolicy.org</a> for the student discount code.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1749755089/wysiwyg/hno1ppd9elmf0bgffvye.jpg" style="width:136px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Sue Rusche led National Families in Action (NFIA), which helped lead the national parent movement. With Wake Forest’s School of Medicine, NFIA co-founded the Addiction Studies Program for journalists and for the states that ran from 1999 to 2014. In 2018, NFIA’s Science Advisory Board of world-renowned scientists recorded 25 podcasts for the public about marijuana. She is on the Leadership Council for the Foundation for Drug Policy Solutions. In May 2025, Sue published "<a href="https://a.co/d/5rtLhRe" target="_blank">Marketing Pleasure: How Addictive Drug Industries Tell Big Lies to Make Big Profits</a>", available on Amazon.

Georgians For Responsible Marijuana Policy

How the Marijuana Industry Uses Six Strategies to Create Addiction for Profit, with Sue Rusche

General Admission

$30

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