Internet Commerce Association

### Context Profile for Internet Commerce Association (ICA)

#### 1. Organization Mission & Cause
The Internet Commerce Association (ICA) is dedicated to advocating for the rights and interests of domain name investors and the broader domain name industry. Their mission is to provide a unified voice for the domain name community, focusing on education, networking, and policy advocacy to ensure a fair and thriving environment for domain commerce. The ICA aims to empower its members through resources, events, and community engagement.

#### 2. Type of Activities
ICA engages in a variety of activities, including:
- **Annual Member Meetings**: The ICA.Vegas event is a key highlight, bringing together industry leaders for networking, discussions, and learning opportunities.
- **Educational Content**: Member-led sessions, AMAs (Ask Me Anything), and policy discussions are integral to their gatherings.
- **Networking Opportunities**: They emphasize meaningful connections through structured networking events and informal gatherings.
- **Advocacy Campaigns**: The organization actively participates in policy advocacy to protect the interests of domain investors.

#### 3. Tone of Voice
The tone of voice used by ICA is:
- **Professional yet Friendly**: The language is approachable and engaging, making it easy for members to connect and feel welcomed.
- **Inspiring and Collaborative**: Content often emphasizes community, collaboration, and shared goals, encouraging members to participate actively.
- **Informative**: The organization provides clear and detailed information about events, membership benefits, and advocacy efforts.

#### 4. Emoji Usage
ICA incorporates emojis in their communications, notably in email subject lines and social media posts. For example, they use 🎉 in their thank-you emails to convey excitement and celebration. The use of emojis is moderate and serves to enhance the friendly and engaging tone of their communications.

#### 5. Key Facts
- **Founding Information**: The ICA was established to represent the interests of domain name investors and has grown to be a significant voice in the industry.
- **Scale**: The organization has hosted multiple events and campaigns, with at least 12 email campaigns and 6 forms indicating active engagement with their community.
- **Impact Metrics**: While specific metrics are not detailed on the website, the ICA emphasizes community growth and member engagement as key indicators of success.
- **Volunteer Information**: Opportunities for members to lead activities and contribute to event planning are encouraged, fostering a sense of ownership and involvement within the community.

#### 6. Writing Guidelines
When creating content for ICA, consider the following guidelines:
- **Use a Professional yet Friendly Tone**: Maintain a balance between professionalism and approachability.
- **Be Clear and Concise**: Information should be straightforward, avoiding jargon unless necessary.
- **Encourage Engagement**: Use calls to action that invite members to participate in events, discussions, and advocacy efforts.
- **Incorporate Community Language**: Use terms that resonate with the domain name community, emphasizing collaboration and shared goals.
- **Utilize Emojis Sparingly**: Use emojis to enhance engagement, particularly in subject lines and informal communications, but avoid overuse.

This context profile serves as a foundational guide for generating personalized and relevant content for the Internet Commerce Association, ensuring alignment with their mission, tone, and community-focused approach.

LXCL:Includes full access to the ICA NYC meeting experience:• Evening dinner on Tuesday • Full-day program at the Squarespace offices on Wednesday (sessions, discussions, and networking) • Evening dinner following Wednesday’s program Available until April 30th

Full Event Ticket Early Bird

LXCL:Includes full access to the ICA NYC meeting experience:• Evening dinner on Tuesday • Full-day program at the Squarespace offices on Wednesday (sessions, discussions, and networking) • Evening dinner following Wednesday’s program Starting on May 1st

Full Event Ticket

LXCL:Includes access to the ICA NYC full day and dinner on May 20th: • Full-day program at the Squarespace offices on Wednesday (sessions, discussions, and networking) • Evening dinner following Wednesday’s programDOES NOT INCLUDE THE FOODIE TOUR ON TUE EVENING, WHICH IS SOLD OUT

Full Day Wednesday + Dinner at Dine One 

LXCL:Limited number of tickets - includes access to the core meeting day only:• Full-day program at the Squarespace offices on Wednesday (sessions, discussions, and networking) Available until May 10th

Day Ticket Early Bird

LXCL:Limited number of tickets - includes access to the core meeting day only:• Full-day program at the Squarespace offices on Wednesday (sessions, discussions, and networking) Starting on May 10th

Day Ticket

LXCL:Limited number of tickets - includes both the evening dinners on Tuesday and Wednesday evenings.

Plus One Early Bird

This May, the ICA is hosting an exclusive meet-up in New York City, limited to approximately 50 leaders from across the domain industry. ICA NYC combines fun networking activities with high-level discussions on the future of the industry, and doubles as a fundraiser to support the ICA&#39;s ongoing work. This isn&#39;t a conference. It&#39;s an opportunity for industry leaders to build relationships and share perspectives on how we can collaborate to move the industry forward. Hosted at the Squarespace offices in SoHo, the program kicks off on May 19 with an elevated dining experience. On May 20, we&#39;ll hear directly from industry leaders and engage in high-level roundtable discussions, with a catered breakfast and lunch from Epicerie Boulud, afternoon networking, rooftop cocktails, and a fine dinner to close things out in true NYC style. Eligibility ICA NYC is intended for principals and executive team members only. Eligibility requirements are relaxed for sponsors.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; -webkit-user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for ICA NYC &ndash; we&rsquo;re really looking forward to having you with us. We&rsquo;re excited about this new, smaller format and the opportunity to bring together a great group for focused discussions and meaningful time together. More details will follow soon, but for now, we just wanted to say thank you and let you know we&rsquo;re looking forward to a great couple of days in New York. If you need anything in the meantime, feel free to reach out. Kamila&nbsp;kamila@internetcommerce.org

This May, the ICA is hosting an exclusive meet-up in New York City, limited to approximately 50 leaders from across the domain industry. ICA NYC combines fun networking activities with high-level discussions on the future of the industry, and doubles as a fundraiser to support the ICA's ongoing work. This isn't a conference. It's an opportunity for industry leaders to build relationships and share perspectives on how we can collaborate to move the industry forward. Hosted at the Squarespace offices in SoHo, the program kicks off on May 19 with an elevated dining experience. On May 20, we'll hear directly from industry leaders and engage in high-level roundtable discussions, with a catered breakfast and lunch from Epicerie Boulud, afternoon networking, rooftop cocktails, and a fine dinner to close things out in true NYC style. Eligibility ICA NYC is intended for principals and executive team members only. Eligibility requirements are relaxed for sponsors.

Internet Commerce Association

ICA NYC

8 Clarkson St

Full Event Ticket

$1,350

Full Day Wednesday + Dinner at Dine One

$1,000

Day Ticket

$800

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