National Association of Certified Professional Midwives

### Context Profile for the National Association of Certified Professional Midwives (NACPM)

#### 1. Organization Mission & Cause
The National Association of Certified Professional Midwives (NACPM) is dedicated to advancing the practice of midwifery in the United States. Their mission is to promote the profession of Certified Professional Midwives (CPMs) and to advocate for the rights of women to choose midwifery care. NACPM emphasizes the importance of informed choice in childbirth and aims to ensure that families have access to safe, respectful, and culturally competent maternity care.

#### 2. Type of Activities
NACPM engages in a variety of activities including:
- **Advocacy:** Promoting legislative efforts to support midwifery practice and access to midwifery care.
- **Education and Training:** Offering resources, webinars, and training sessions for midwives and the community.
- **Community Programs:** Initiatives aimed at increasing awareness and support for midwifery care, including live Q&A webinars and consensus guidelines for community birth settings.
- **Fundraising Events:** Organizing auctions and other fundraising campaigns to support their mission and programs.

#### 3. Tone of Voice
The tone of voice used by NACPM is:
- **Professional yet approachable:** The language is informative and authoritative, reflecting their expertise in midwifery while remaining accessible to a broad audience.
- **Inspiring and supportive:** Communications often emphasize empowerment, informed choice, and community support, aiming to uplift and encourage families and midwives alike.
- **Friendly and engaging:** The use of personal stories and testimonials creates a warm and inviting atmosphere.

#### 4. Emoji Usage
NACPM does not prominently use emojis in their communications. The content is more formal and focused on professionalism, which aligns with their mission and audience. When emojis are used, they tend to be minimal and relevant to the context, such as celebratory emojis in fundraising or event announcements.

#### 5. Key Facts
- **Founding Info:** NACPM was established to support the growing profession of Certified Professional Midwives and to advocate for their role in maternity care.
- **Scale:** The organization has a significant reach, with 21 forms and 26 email campaigns indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the emphasis on community support and advocacy suggests a focus on increasing access to midwifery care and improving maternal health outcomes.
- **Volunteer Info:** NACPM likely engages volunteers in various capacities, particularly in advocacy and community outreach, although specific details on volunteer opportunities are not highlighted on the website.

#### 6. Writing Guidelines
- **Clarity and Precision:** Use clear and straightforward language to convey information about midwifery and related topics.
- **Empathy and Support:** Incorporate a tone that reflects understanding and support for families navigating childbirth choices.
- **Call to Action:** Include strong, clear calls to action in fundraising and advocacy communications to encourage participation and support.
- **Personal Stories:** Utilize testimonials and personal narratives to connect with the audience emotionally and illustrate the impact of midwifery care.

This context profile provides a comprehensive understanding of NACPM, enabling AI assistants to generate tailored and effective content that aligns with the organization’s mission, values, and communication style.

LXCL:Select the number of CPMs your institution wants to provide $35 toward their NACPM membership. (NACPM will provide free membership to your non-CPM faculty and staff.)

Institutional Faculty and Staff Membership

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for providing your faculty and staff with memberships to NACPM!&nbsp; CPMs should sign up at this <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.zeffy.com/ticketing/d30dce99-3c84-43e4-8312-918979336585" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;">website</a> as a CPM voting member using the code: INST_CPMDISCOUNTNon-CPMs should sign up at this <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.zeffy.com/ticketing/friends-of-nacpm-annual-membership" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;">website</a> as a Friend of NACPM member using the code:&nbsp;INST_FriendDiscount Warmly,Abriah MilesOperations + Engagement Managemembership@nacpm.org