Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Includes 2-hour clinic, snacks. Riders must already have basic MTB skills. Ages 10-14 (or advanced younger riders with approval). </span></p>

Jump & Drop Clinic (Ages 10-14)

<div><strong>Event Description:</strong></div><div><br /></div><div>Does your young rider want to go beyond the basics and learn how to get their wheels off the ground?</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>This <strong>Intro to Jumps &amp; Drops clinic</strong> is perfect for riders ready to progress — in a <strong>safe, controlled environment </strong>with experienced coaches.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><div><p style="margin:0px;line-height:1.5;box-sizing:inherit"><br /></p><strong>Schedule:</strong></div><div><br /></div><div><strong>10:00 PM – 12:00 PM: </strong>Jump &amp; Drop Skills Clinic</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What We’ll Cover:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><ul><li><div>Front wheel lifts</div></li><li><div>Anatomy of the Jump</div></li><li><div>Good, fundamental body position</div></li><li><div>Pre-loading/pressing into the lip/resisting force</div></li><li><div>Introduction to drops &amp; roll downs</div></li><li><div>Confidence building &amp; safe progression </div></li><li><div>And more! </div></li></ul><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>This is an <strong>introductory clinic,</strong> focused on fun, progression, and safety. Riders will be coached by two PMBIA Level 2 Certified Instructors in a small-group setting.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>2 Coaches On Site</strong></div><div><strong>Max 8 Riders (Boys &amp; Girls)</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Rider Requirements</strong></div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>Participants should already:</div><div><br /></div><ul><li><div>Be able to ride standing on pedals</div></li><li><div>Brake and shift with control</div></li><li><div>Be confident riding green trails and some blue features</div></li></ul><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Ages 10–14 recommended</strong></div><div>Got a younger shredder (ages 8–9) who’s already confident and capable, can listen to instructions well in a group setting?</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><em>Reach out to us directly — we may approve case-by-case.</em></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>What to Bring:</strong></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><ul><li><div>A good, functioning mountain bike (email us if you need help assessing)</div></li><li><div>Helmet (required)</div></li><li><div>Water bottle</div></li><li><div>Closed-toe shoes and comfortable riding clothes</div></li><li><div>Optional: gloves, pads</div></li></ul><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Location:</strong> Metfield Skills Park, Bella Vista</div><div><strong>Cost: $95 </strong>(Includes lunch &amp; guest speaker)</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><a href="https://www.matthewmarkfoundation.org/waiver" target="_blank">PLEASE SIGN WAIVER HERE (All Participants)</a></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div>---</div><div><br /></div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><div><strong>Hosted by the Matthew Mark Foundation</strong></div><div>Building confidence and connection through bikes, mentorship, and movement.</div><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;max-width:100%"><br /></p><p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%"><strong>Weather Policy:</strong></p><p style="box-sizing:border-box;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;padding:10px 0px 0px;line-height:1.5rem;letter-spacing:normal;text-align:left;width:100%;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the event will be canceled for that week. All registered participants will receive a full refund for any canceled event due to inclement weather.</p>

Matthew Mark Foundation

Intro to Jumps & Drops: MTB Skills Clinic (Ages 10-14) – $95

49 Commonwealth Rd

Jump & Drop Clinic (Ages 10-14)

$95

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