AAF Black Hills

### Context Profile for AAF Black Hills

#### 1. Organization Mission & Cause
**Mission:** AAF Black Hills is dedicated to promoting and supporting the advertising and marketing industry in the Black Hills region. The organization aims to foster a community of creative professionals through education, networking, and advocacy. Their mission emphasizes the importance of creativity in advertising and the role it plays in driving business success and community engagement.

**Cause:** The organization focuses on enhancing the skills and knowledge of its members while promoting ethical practices in advertising. They strive to create a vibrant community that celebrates creativity and innovation in marketing.

#### 2. Type of Activities
- **Events:** AAF Black Hills organizes various events, including design competitions like "Design Jam: Fright Night," networking events, and educational workshops.
- **Fundraising Campaigns:** They conduct fundraising activities to support their programs and initiatives, often tied to events.
- **Community Programs:** The organization engages in community outreach to promote advertising education and creative initiatives within the Black Hills area.

#### 3. Tone of Voice
The tone of voice used by AAF Black Hills is **friendly, casual, and inspiring**. Their communications often include playful language, especially in event descriptions, which creates an inviting atmosphere. They also use a conversational style that encourages participation and engagement from their audience.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in event promotions. For example, the "Design Jam: Fright Night" event description includes a ghost emoji (👻), which adds a fun and engaging element to their messaging. Emoji usage appears to be moderate and contextually appropriate, enhancing the overall tone without overwhelming the content.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website; further research may be needed to ascertain the founding year.
- **Scale:** The organization has conducted 15 total forms and 14 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific impact metrics are not detailed on the website, the organization’s focus on community involvement and professional development suggests a commitment to measurable outcomes in member engagement and education.
- **Volunteer Info:** Information about volunteer opportunities may be available on their website, but specific details were not highlighted in the provided content.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and approachable tone, using casual language that resonates with creative professionals.
- **Engagement:** Use engaging and playful language, especially when describing events or initiatives. Incorporate relevant emojis to enhance the emotional connection with the audience.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information upfront (e.g., event details, registration links).
- **Call to Action:** Include strong calls to action that encourage participation, whether in events or community initiatives.

This context profile provides a comprehensive overview of AAF Black Hills, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission, tone, and activities.

AAF Black Hills Member

Non-Member

Leveraging LinkedIn for Your Brand and BusinessPresented by Abby Kelsey, founder of Always Social Most companies and professionals are only using 10% of LinkedIn&#39;s potential. Ready to unlock the other 90%? LinkedIn isn&#39;t just another social media platform - it&#39;s a strategic business asset waiting to be activated. In this dynamic session, LinkedIn strategist Abby Kelsey will show you how to leverage LinkedIn for both personal brand building and business growth.&nbsp; You&#39;ll learn how to:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Build a personal brand that elevates both you and your organization</li><li fr-original-style="" style="box-sizing: inherit;">Create a LinkedIn presence that attracts opportunities, not just connections</li><li fr-original-style="" style="box-sizing: inherit;">Develop role-specific strategies whether you&#39;re in marketing, sales, or leadership</li><li fr-original-style="" style="box-sizing: inherit;">Turn thought leadership into tangible business outcomes</li><li fr-original-style="" style="box-sizing: inherit;">Align personal and company branding for maximum impact</li><li fr-original-style="" style="box-sizing: inherit;">Implement a sustainable LinkedIn strategy that delivers measurable ROI</li></ul> This session combines personal branding fundamentals with advanced business growth tactics, making it valuable for marketers driving company visibility, leaders building industry influence, and professionals at any stage looking to expand their impact. You&#39;ll leave with a customized roadmap for making LinkedIn work as a true business driver&mdash;not just another item on your social media checklist. Perfect for anyone ready to unlock LinkedIn&#39;s full potential for professional and business success. About Abby: Abby Kelsey is a social media consultant and LinkedIn strategist specializing in helping B2B leaders and brands turn social media into a measurable business driver. As the founder of Always Social, she&rsquo;s known for making LinkedIn approachable and actionable through her Authentic LinkedIn Framework - a proven system that helps executives and teams build trust, visibility, and real business opportunities. With over a decade in corporate marketing and years running her own consulting practice, Abby brings a unique dual perspective that helps organizations connect strategy with execution. She serves as a Fractional Social Media Leader, trainer, and strategic advisor to marketing and sales teams at companies ranging from Fortune 500s to emerging brands. Abby is also the CEO of Marketers&rsquo; Community, a leadership network for modern marketers. A frequent speaker on LinkedIn strategy, social selling, and thought leadership, she&rsquo;s passionate about helping professionals transform social media from an obligation into one of the most powerful tools for growth.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our upcoming luncheon on <span contenteditable="false" data-custom-variable="{{date-variable-87a95eed-1f23-4b6a-b074-4f020cf16090}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Date ! We&rsquo;re excited to have you join us. If your plans change and you&rsquo;re unable to attend, please let us know at your earliest convenience. Any switches or absences affect our meal counts, so your quick update helps us plan accordingly. We also encourage you to pass your ticket along to a friend or colleague who can attend in your place. If you have any questions, feel free to reach out to us at <a fr-original-style="" href="mailto:info@aafblackhills.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@aafblackhills.org</a>. We&rsquo;re happy to help. Thanks again, and we look forward to seeing you soon! Best,AAF Black Hills

Leveraging LinkedIn for Your Brand and BusinessPresented by Abby Kelsey, founder of Always Social Most companies and professionals are only using 10% of LinkedIn's potential. Ready to unlock the other 90%? LinkedIn isn't just another social media platform - it's a strategic business asset waiting to be activated. In this dynamic session, LinkedIn strategist Abby Kelsey will show you how to leverage LinkedIn for both personal brand building and business growth.  You'll learn how to:<ul><li>Build a personal brand that elevates both you and your organization</li><li>Create a LinkedIn presence that attracts opportunities, not just connections</li><li>Develop role-specific strategies whether you're in marketing, sales, or leadership</li><li>Turn thought leadership into tangible business outcomes</li><li>Align personal and company branding for maximum impact</li><li>Implement a sustainable LinkedIn strategy that delivers measurable ROI</li></ul> This session combines personal branding fundamentals with advanced business growth tactics, making it valuable for marketers driving company visibility, leaders building industry influence, and professionals at any stage looking to expand their impact. You'll leave with a customized roadmap for making LinkedIn work as a true business driver—not just another item on your social media checklist. Perfect for anyone ready to unlock LinkedIn's full potential for professional and business success. About Abby: Abby Kelsey is a social media consultant and LinkedIn strategist specializing in helping B2B leaders and brands turn social media into a measurable business driver. As the founder of Always Social, she’s known for making LinkedIn approachable and actionable through her Authentic LinkedIn Framework - a proven system that helps executives and teams build trust, visibility, and real business opportunities. With over a decade in corporate marketing and years running her own consulting practice, Abby brings a unique dual perspective that helps organizations connect strategy with execution. She serves as a Fractional Social Media Leader, trainer, and strategic advisor to marketing and sales teams at companies ranging from Fortune 500s to emerging brands. Abby is also the CEO of Marketers’ Community, a leadership network for modern marketers. A frequent speaker on LinkedIn strategy, social selling, and thought leadership, she’s passionate about helping professionals transform social media from an obligation into one of the most powerful tools for growth.

AAF Black Hills

January Program: Leveraging LinkedIn for Your Brand and Business

7001 Mt Rushmore Rd

AAF Black Hills Member

Free

Non-Member

$35