WTS South Florida Chapter

### Context Profile for WTS South Florida Chapter

1. **Organization Mission & Cause:**
   - The WTS South Florida Chapter is dedicated to advancing women in the transportation industry. Their mission is to promote the professional advancement of women in transportation through education, networking, and mentorship. They aim to create a more diverse and inclusive workforce in the transportation sector, addressing the unique challenges faced by women in this field.

2. **Type of Activities:**
   - The chapter organizes various events, including educational luncheons, exclusive tours, and presentations related to transportation initiatives. For example, their recent event featured a tour and presentation with the South Florida Regional Transportation Authority (SFRTA) and Tri-Rail, focusing on regional transit systems and development projects. They also engage in fundraising campaigns and community outreach efforts to support their mission.

3. **Tone of Voice:**
   - The tone of the WTS South Florida Chapter is professional yet approachable. Their communications are informative and encouraging, aiming to inspire participation and engagement. They use clear, concise language that is accessible to a broad audience while maintaining a level of professionalism appropriate for industry-related topics.

4. **Emoji Usage:**
   - The organization does use emojis sparingly in their communications. For instance, they utilized the 👉 emoji in their campaign to draw attention to registration links. Emoji usage appears to be minimal and primarily serves to enhance engagement without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** The WTS South Florida Chapter is part of the larger WTS International organization, which was founded in 1977.
   - **Scale:** The chapter hosts multiple events each year, including luncheons and educational tours.
   - **Impact Metrics:** While specific metrics were not detailed on the website, the chapter emphasizes community engagement and professional development for women in transportation.
   - **Volunteer Info:** Opportunities for volunteering and participation in events are highlighted, encouraging members to take active roles in the organization.

6. **Writing Guidelines:**
   - **Style:** Use a professional yet friendly tone. Aim for clarity and conciseness in communication. 
   - **Structure:** Use headings, bullet points, and lists to organize information effectively. This makes it easier for readers to digest content.
   - **Call to Action:** Include clear calls to action, such as "Register Today" or "Join Us," to encourage participation.
   - **Engagement:** Use engaging language that invites readers to connect and participate, reflecting the organization’s mission of community and support.

This context profile serves as a guide for creating personalized content for the WTS South Florida Chapter, ensuring alignment with their mission, activities, and communication style.

Ticket: Tour Only (bring your own bike)

Ticket: Tour plus Bicycle Rental

<span fr-original-style='color: rgb(106, 106, 106); font-family: "Proxima Nova", "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;' id="isPasted" style='color: rgb(106, 106, 106); font-family: "Proxima Nova", "Helvetica Neue", Helvetica, Roboto, Arial, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;'>Note: Please arrive 30 minutes early to check in and arrange bicycle rentals. The bike tour will begin promptly at 4:00 PM.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759193533/wysiwyg/fl6inlhzfcqj3byx5juo.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our Joint Society Bike Ride! Warm regards,WTS South Florida Chapter

Note: Please arrive 30 minutes early to check in and arrange bicycle rentals. The bike tour will begin promptly at 4:00 PM.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759193533/wysiwyg/fl6inlhzfcqj3byx5juo.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

WTS South Florida Chapter

Ride The Underline: Joint Society Bike Ride

The Underline - Vizcaya Station Plaza - 3205 Southwest 1st Avenue Miami