SGAD Fair Hill Scottish Games

### Context Profile for SGAD Fair Hill Scottish Games

1. **Organization Mission & Cause:**
   - The SGAD Fair Hill Scottish Games aims to celebrate and promote Scottish culture through various activities including music, dance, food, and traditional games. Their mission is to bring together the community and provide a platform for local charities, fostering a sense of cultural pride and connection. The organization emphasizes the importance of supporting local charities and volunteers, particularly in the aftermath of the COVID-19 pandemic.

2. **Type of Activities:**
   - The organization hosts the annual Fair Hill Scottish Games, which includes traditional Scottish athletic competitions, live entertainment, dance performances, and cultural exhibitions. They also engage in fundraising campaigns to support their events and local charities. Community involvement is a key aspect, with opportunities for volunteers to participate in organizing and running the events.

3. **Tone of Voice:**
   - The tone of the website and communications is friendly, welcoming, and community-oriented. It conveys enthusiasm for Scottish culture and a sense of camaraderie among participants and supporters. The language is informal yet respectful, aiming to inspire and engage the audience while maintaining a professional demeanor.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their website content or email communications. The tone remains straightforward and focused on conveying information clearly without the use of emojis.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but it is implied that the organization has been active for several years, especially after resuming events post-COVID-19.
   - **Scale:** The organization has 15 total forms and has conducted 47 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics:** While specific metrics are not detailed, the organization highlights its support for local charities and community involvement as a measure of its impact.
   - **Volunteer Info:** Volunteers are integral to the organization, supporting various aspects of the event and local charities.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and engaging tone that reflects enthusiasm for Scottish culture. Aim for clarity and accessibility in language, avoiding overly formal jargon.
   - **Content Structure:** Start with a welcoming introduction, followed by key information about events or campaigns, and conclude with a call to action that encourages community involvement or donations.
   - **Personalization:** Use recipient names where possible to create a more personal connection, as seen in the Thank You email template.
   - **Focus on Community:** Highlight the importance of community support and involvement in all communications, reinforcing the organization’s mission to uplift local charities and celebrate Scottish heritage.

This context profile provides actionable insights for generating personalized and engaging content for SGAD Fair Hill Scottish Games, ensuring alignment with their mission and communication style.

Laphroaig Scotch Tasting presenting by Suntorry Global Spirits, with expert sommelier, Rebecca Pesce

10-11am Tasting

11-12pm Tasting

1-2pm Tasting

2-3pm Tasting

3-4pm Tasting

4-5pm Tasting

<h4 data-test="form-title" fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;">Laphroaig Scotch Tasting presenting by Suntory Global Spirits</h4>Enjoy a Trip to Islay, southernmost of the Inner Hebrides islands, off the west coast of Scotland, and enjoy a selection of Laphroaig Scotch, with expert sommelier, Rebecca Pesce. Sponsored by<h4 fr-original-style="" id="isPasted" style="width: 100%; box-sizing: inherit;">Laphroaig Scotch Brands &amp; Vlamis Liquors Suntory Global Spirits</h4>Discounted purchases available at Vlamis Liquors Elkton MD with Tasting Ticket Coupon

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! John Dixon410-440-9985info@fairhillscottishgames.org

Laphroaig Scotch Tasting presenting by Suntory Global SpiritsEnjoy a Trip to Islay, southernmost of the Inner Hebrides islands, off the west coast of Scotland, and enjoy a selection of Laphroaig Scotch, with expert sommelier, Rebecca Pesce. Sponsored byLaphroaig Scotch Brands &amp; Vlamis Liquors Suntory Global SpiritsDiscounted purchases available at Vlamis Liquors Elkton MD with Tasting Ticket Coupon