AAF Black Hills

### Context Profile for AAF Black Hills

#### 1. Organization Mission & Cause
**Mission:** AAF Black Hills is dedicated to promoting and supporting the advertising and marketing industry in the Black Hills region. The organization aims to foster a community of creative professionals through education, networking, and advocacy. Their mission emphasizes the importance of creativity in advertising and the role it plays in driving business success and community engagement.

**Cause:** The organization focuses on enhancing the skills and knowledge of its members while promoting ethical practices in advertising. They strive to create a vibrant community that celebrates creativity and innovation in marketing.

#### 2. Type of Activities
- **Events:** AAF Black Hills organizes various events, including design competitions like "Design Jam: Fright Night," networking events, and educational workshops.
- **Fundraising Campaigns:** They conduct fundraising activities to support their programs and initiatives, often tied to events.
- **Community Programs:** The organization engages in community outreach to promote advertising education and creative initiatives within the Black Hills area.

#### 3. Tone of Voice
The tone of voice used by AAF Black Hills is **friendly, casual, and inspiring**. Their communications often include playful language, especially in event descriptions, which creates an inviting atmosphere. They also use a conversational style that encourages participation and engagement from their audience.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in event promotions. For example, the "Design Jam: Fright Night" event description includes a ghost emoji (👻), which adds a fun and engaging element to their messaging. Emoji usage appears to be moderate and contextually appropriate, enhancing the overall tone without overwhelming the content.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website; further research may be needed to ascertain the founding year.
- **Scale:** The organization has conducted 15 total forms and 14 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics:** While specific impact metrics are not detailed on the website, the organization’s focus on community involvement and professional development suggests a commitment to measurable outcomes in member engagement and education.
- **Volunteer Info:** Information about volunteer opportunities may be available on their website, but specific details were not highlighted in the provided content.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and approachable tone, using casual language that resonates with creative professionals.
- **Engagement:** Use engaging and playful language, especially when describing events or initiatives. Incorporate relevant emojis to enhance the emotional connection with the audience.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information upfront (e.g., event details, registration links).
- **Call to Action:** Include strong calls to action that encourage participation, whether in events or community initiatives.

This context profile provides a comprehensive overview of AAF Black Hills, enabling AI assistants to generate tailored and effective content that aligns with the organization's mission, tone, and activities.

AAF Member Ticket

Non-member Ticket

Student Ticket

Storytelling in Sports Marketing for Small Teams & Communities with Kayleigh Schmidt In sports marketing, storytelling isn’t just a strategy—it’s the heartbeat of fan engagement, especially for small teams and local communities. This program explores how compelling narratives can build strong emotional connections, enhance brand loyalty, and drive support. Through real-world examples and practical techniques, participants will learn to craft and share stories that resonate with fans, sponsors, and stakeholders. Presented by Kayleigh Schmidt, the Director of Marketing and Communications for the San Jose Barracuda, the minor league affiliate of the San Jose Sharks. Before heading to The Golden State, she worked for the Rapid City Rush, KOTA-TV, and KSFY (Dakota News Now). She loves creating content that sparks engagement and builds community. She was born in Minnesota, lived the military kid life, and ended up in Rapid City before starting high school. If she’s not working a hockey game, you can find her in the stands or on the ice teaching figure skating lessons. She also loves finding the perfect concert or hiking trail no matter the distance. Connect with Kayleigh: <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fkayleighschmidt&data=05%7C02%7Cdeesleep%40goldenwest.com%7Ca683f90d50bd4bbb633e08dd4f877d5a%7C7a14df9fa702478a800db11e1ed5f862%7C0%7C0%7C638754165565507488%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=CJaOliFy77Hfr4ZdlrhOhUF%2BvaNYNWmjqQwg6sVfYY4%3D&reserved=0" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">LinkedIn</a> Register by Tuesday, March 18, to ensure a meal during the luncheon.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for the March 2025 AAF Black Hills Program where Kayleigh Schmidt, Director of Marketing & Communications for the San Jose Barracuda, will present, "Storytelling in Sports Marketing for Small Teams & Communities."  We will see you at Black Hills Energy's Horizon Point at 7001 Mt. Rushmore Road, Rapid City, on Tuesday, March 25. AAF Black Hillsinfo@aafblackhills.org

Storytelling in Sports Marketing for Small Teams &amp; Communities with Kayleigh Schmidt In sports marketing, storytelling isn’t just a strategy—it’s the heartbeat of fan engagement, especially for small teams and local communities. This program explores how compelling narratives can build strong emotional connections, enhance brand loyalty, and drive support. Through real-world examples and practical techniques, participants will learn to craft and share stories that resonate with fans, sponsors, and stakeholders. Presented by Kayleigh Schmidt, the Director of Marketing and Communications for the San Jose Barracuda, the minor league affiliate of the San Jose Sharks. Before heading to The Golden State, she worked for the Rapid City Rush, KOTA-TV, and KSFY (Dakota News Now). She loves creating content that sparks engagement and builds community. She was born in Minnesota, lived the military kid life, and ended up in Rapid City before starting high school. If she’s not working a hockey game, you can find her in the stands or on the ice teaching figure skating lessons. She also loves finding the perfect concert or hiking trail no matter the distance. Connect with Kayleigh: <a href="https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fkayleighschmidt&amp;data=05%7C02%7Cdeesleep%40goldenwest.com%7Ca683f90d50bd4bbb633e08dd4f877d5a%7C7a14df9fa702478a800db11e1ed5f862%7C0%7C0%7C638754165565507488%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=CJaOliFy77Hfr4ZdlrhOhUF%2BvaNYNWmjqQwg6sVfYY4%3D&amp;reserved=0">LinkedIn</a> Register by Tuesday, March 18, to ensure a meal during the luncheon.

AAF Black Hills

March 2025 AAF Black Hills Program

7001 Mt Rushmore Rd

AAF Member Ticket

Free

Non-member Ticket

$35

Student Ticket

$15

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