Portland Fruit Tree Project

### Context Profile for Portland Fruit Tree Project

#### 1. Organization Mission & Cause
**Mission Statement:** The Portland Fruit Tree Project aims to increase equitable access to healthful food and strengthen communities by empowering neighbors to share in the harvest and care of city-grown produce. They focus on caring for the trees that provide food and shade to the community.

**Cause:** The organization addresses food insecurity and promotes community engagement through urban agriculture, encouraging sustainable practices and local food sharing.

#### 2. Type of Activities
- **Community Programs:** The organization runs various programs that involve community members in the care and harvesting of fruit trees. They offer workshops, such as the "Mason Bee House Maker's Workshop," which educates participants about pollination and provides materials for creating bee habitats.
- **Events:** Regular events include fruit tree care workshops, community harvests, and educational sessions about urban agriculture and sustainability.
- **Fundraising Campaigns:** They engage in fundraising activities to support their mission, including ticketed workshops and donation drives.

#### 3. Tone of Voice
- **Friendly and Inviting:** The language used on the website and in communications is warm and welcoming, encouraging community participation.
- **Informative and Educational:** The organization provides valuable information about urban agriculture and sustainability, aiming to educate the public.
- **Casual and Approachable:** The tone is casual, making it easy for people of all backgrounds to engage with their content.

#### 4. Emoji Usage
- **Emojis in Communications:** The organization does use emojis in their email campaigns, particularly hearts (❤️) to convey warmth and friendliness. However, the frequency and variety of emojis are limited, primarily used to enhance a friendly tone rather than dominate the communication.

#### 5. Key Facts
- **Founding Information:** Specific founding details were not found on the website, but the organization has been active in promoting urban agriculture for several years.
- **Scale:** The organization has conducted multiple events and campaigns, including at least 4 email campaigns and 3 forms for community engagement.
- **Impact Metrics:** While specific metrics were not detailed on the website, the focus on community engagement and education suggests a commitment to measurable outcomes in food access and community involvement.
- **Volunteer Information:** The organization likely relies on volunteers for various programs, encouraging community members to participate in tree care and harvesting activities.

#### 6. Writing Guidelines
- **Style:** Use a friendly and approachable tone, with clear, concise language that invites participation.
- **Content Structure:** Start with an engaging introduction, followed by informative content that educates the reader about urban agriculture and community involvement.
- **Call to Action:** Include clear calls to action, encouraging readers to participate in events, volunteer, or donate.
- **Personalization:** Utilize personalized greetings in communications to foster a sense of community and connection.

This context profile provides a comprehensive overview of the Portland Fruit Tree Project, focusing on their mission, activities, tone, and communication style to aid in creating personalized and effective content for their audience.

kids under 15 must be supervised by a paying adult, and we ask that they not use the table saws please and thank you!

Supplies, instruction, and sleeping bees to take home.

Free kid under 10

Join Portland Fruit Tree Project and our favorite Local Bee Expert, Stephen Anderson, to learn about Mason Bees, and build a home to host and harvest them on your property. Participants will receive instruction and all materials to Bee successful, and can help themselves to complementary Cider during the event. Light snacks will be provided.  <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Where:<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> Rebuilding Center 3625 North Mississippi Ave. <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">When<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">: Feb 15th, 1 to 4pm<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">What:<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> Build a Home for and host your own Mason Bee Habitat! 20 cocoons and reeds provided for each ticketholder to take home.<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Cost<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> is $35 per adult and kiddo over 10 (under 10 is free with a paying adult!), Email us if you need assistance with fees, we do want everyone to be able to join us! <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">About Mason Bees:<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> Solitary bees (Mason bees are but one variety!) are quickly becoming the "new-bee" to host in your yard. One of Mother Nature’s best pollinators, they’re gentle, easy to care for, and critical for food and ecosystems. Unlike the social honeybee, solitary bees live and work alone, and they also don’t make honey. They forage for their own food and find their own nests, and all females lay their own eggs. Solitary bees make up the largest percentage of the bee population — out of the more than 20,000 bee species worldwide, around 90 percent are solitary! <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">About Portland Fruit Tree Project: <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Our mission is to increase equitable access to healthful food and strengthen communities by empowering neighbors to share in the harvest and care of city-grown produce.<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">-In short, we care for the trees that feed and shade our community! <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">About Rebuilding Center:<span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> The mission of the ReBuilding Center is to build community resilience by ensuring access to affordable reclaiming home improvement materials, resume education, and repair skills so people can be self-sufficient and reduce waste. <span fr-original-style="font-size: 14px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">-This class is a chance to check out their gorgeous workshop space!<div style="text-align:start;line-height:1.5;box-sizing:inherit"> </div><div style="text-align:start;line-height:1.5;box-sizing:inherit"> </div>

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting Portland Fruit Tree Project! 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our programming including community orchard stewardship, back yard harvests, workforce development training and education, and tree care services.  See you at the Rebuilding Center!Kathryn Howardkathrynh@portlandfruit.org

Join Portland Fruit Tree Project and our favorite Local Bee Expert, Stephen Anderson, to learn about Mason Bees, and build a home to host and harvest them on your property. Participants will receive instruction and all materials to Bee successful, and can help themselves to complementary Cider during the event. Light snacks will be provided.  Where: Rebuilding Center 3625 North Mississippi Ave. When: Feb 15th, 1 to 4pmWhat: Build a Home for and host your own Mason Bee Habitat! 20 cocoons and reeds provided for each ticketholder to take home.Cost is $35 per adult and kiddo over 10 (under 10 is free with a paying adult!), Email us if you need assistance with fees, we do want everyone to be able to join us! About Mason Bees: Solitary bees (Mason bees are but one variety!) are quickly becoming the "new-bee" to host in your yard. One of Mother Nature’s best pollinators, they’re gentle, easy to care for, and critical for food and ecosystems. Unlike the social honeybee, solitary bees live and work alone, and they also don’t make honey. They forage for their own food and find their own nests, and all females lay their own eggs. Solitary bees make up the largest percentage of the bee population — out of the more than 20,000 bee species worldwide, around 90 percent are solitary! About Portland Fruit Tree Project: Our mission is to increase equitable access to healthful food and strengthen communities by empowering neighbors to share in the harvest and care of city-grown produce.-In short, we care for the trees that feed and shade our community! About Rebuilding Center: The mission of the ReBuilding Center is to build community resilience by ensuring access to affordable reclaiming home improvement materials, resume education, and repair skills so people can be self-sufficient and reduce waste. -This class is a chance to check out their gorgeous workshop space!<div> </div><div> </div>

Portland Fruit Tree Project

Mason Bee House Maker's Workshop at the Rebuilding Center! Includes 20 bee cocoons for each person to take home.

3625 N Mississippi Ave

Supplies, instruction, and sleeping bees to take home.

$35

Free kid under 10

Free

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